• Korea Trade Review
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• v.43 no.5
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• pp.67-91
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• 2018

A number of studies have been conducted on the evaluation of bi-national products, but studies that may be applied in practice are lacking. This study suggests several implications for bi-national products in the sub-market using a more specific approach than previous studies. To this end, this comprehensive comparative study reflects the purchasing routes, product category, and consumers' personal characteristics (regulatory focus, prior knowledge) of bi-national products. Results found the evaluation of bi-national products according to purchase routes showed that consumers in offline stores were more favorable than consumers in online stores. In comparison with product categories, necessities were more positive than luxury goods. On the other hand, according to consumer's personal characteristics, consumers with promotion focus tendency perceived brand preference more highly than consumers with preference focus tendency. Also, it was found that groups with high prior knowledge had a positive evaluation of products compared to low knowledge groups.

• Industrial Engineering and Management Systems
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• v.14 no.1
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• pp.73-87
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• 2015

The development of a practical technology intelligence system requires a knowledge base that structures the core information and its relationship distilled from large volumes of technical data. Previous studies have mainly focused on the methodological approaches for technology opportunities, while little attention has been paid to constructing a practical knowledge base. Therefore, this study proposes a procedure to construct a function-based knowledge base for technology intelligence. We define the product-function-technology relationship and subsequently present the detailed steps for the knowledge base construction. The knowledge base, which is constructed analyzing 1110582 patents between 2009 and 2013 from the United States Patent and Trademark Office database, contains the functional knowledge of products and technologies and the relationship between products and technologies. This study is the first attempt to develop a large-scale knowledge base using the concept of function and has the ability to serve as a basis not only for furthering technology opportunity analysis methods but also for developing practical technology intelligence systems.

• Korean Management Science Review
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• v.26 no.2
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• pp.113-134
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• 2009

Rapid knowledge change, heightened competition. and shortened product life cycles are just a few of the constants faced by many buying firms in today's markets. Many buying firms have responded to these conditions by outsourcing non-core activities. The Quality and cost of a product or service offered in the market is a function, not only of the capabilities of the firm, but also of the network of suppliers who provide inputs to the firm. When a firm finds its suppliers lacking in performance it can help suppliers to develop their capabilities. There are three main goals for this study. The first goal is to identify the important factors that precede and influence firms' investment in knowledge transfer activities. The second goal is to investigate the relationship between knowledge transfer activities and the consequences of knowledge transfer activities. The last goal is to explore the effects of knowledge change speed. To analyze the validity of the research model and the hypotheses. the data are collected from 238 manufacturing firms through the administration of structured Questionnaires. The results of structural equation model analyses indicate that the model is generally valid and 11 of 14 hypotheses are supported by the data. Reasons for and implications of these observed relationships are discussed.

• The Journal of Information Systems
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• v.24 no.1
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• pp.45-66
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• 2015

This study empirically investigated the relationships among organizational culture, target costing, knowledge management activities, and corporate innovations. The results of this study showed that innovative and supportive culture positively affects the adoption degrees of target costing. According to the results, it was observed that target costing as well as innovative and supportive culture have a positive impact on levels of knowledge management activities(i.e., knowledge creation, sharing, storage, and application). It was also demonstrated that organizational culture has an indirect effect on activation of knowledge management activities through target costing. Thus, to enhance knowledge management activities, target costing must be aligned with appropriate types of organizational culture. In examining the impact of knowledge management activities on the frequencies of product and process innovations, no significant effect was found. Additional analyses that compare across three groups(i.e., low level group, middle level group and high level group in knowledge management activities) and between two groups(i.e., between high level group and middle level group or between high level group and low level group) were performed. The results of comparison showed that the degrees of product and process innovations are highest in high level group, but no significant differences are found in the degrees of innovations between middle level group and low level group.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2006.05a
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• pp.3-17
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• 2006

Ideas do not become exhausted, and there are no diminishing returns in the creation of knowledge. Nonetheless, growth ultimately ceases in this simplest model of endogeneous innovation. But, if we treat knowledge capital as a public capital considering of its non-appropriable benefits, economic growth can be sustained in the economy. We showed that considering goodness of fit of regression model, we can see that the empirical evidence is strongly in favor of the character of knowledge as the public knowledge capital. So, we can expect that by product differentiation, economic growth can be sustained in the Korean economy.

• Proceedings of the KSME Conference
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• 2000.04a
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• pp.890-893
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• 2000

It is known that about 15 to 40 percent of total design time is spent on retrieving information such as standard parts handbook data, engineering equations, previous designs. This paper describes a knowledge management system for machine tool design. Product structuring, change management, and complex design knowledge management are possible through the developed system. The system can speed up the design process by making necessary data instantly available as it is needed and keeping track of all the relevant design information and knowledge including individual decisions, design intentions, documents, and drawings.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2002.10a
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• pp.925-928
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• 2002

It is well blown that the product development time in manufacturing industry is critical. A new methodology for a product design knowledge management is required to reduce design errors and to optimize a design process. In this paper, Process-Related design knowledge management and Document Template are introduced to provide a design process to prevent previous design errors and a solution for the desist errors. Also the Document Template is more convenient interface in integrating the design knowledge into a system.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.243-251
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• 2004

This study was interested in examining the image of a co-brand with the case of＇CHIMERIC＇, the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)＇s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.

• Journal of Distribution Science
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• v.13 no.1
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• Journal of Korea Technology Innovation Society
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• v.1 no.3
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• pp.313-325
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• 1998

Government-Supported Research Institutes(GSRI) have done complex product(CP) development with national needs. The products to be developed have very limited demand. The most important things at CP development are technology innovation through knowledge creation and acquisition. Then, this paper suggests the technology innovation system for CP development. In CP development like satellite, government must do strategic management at national level and technology management at program level. Two managements are tools to achieve the strategic goals. The key points in CP are integration and interface among subsystems and person. From these factors and innovation system, R&D planning and practice are based on sharing and creation of knowledge. CP development projects ought to overlap and parallel for sustainable acquisition and creation of knowledge.