• Title/Summary/Keyword: Keyword network analysis

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A Study on the User Experience at Unmanned Cafe Using Big Data Analsis: Focus on text mining and semantic network analysis (빅데이터를 활용한 무인카페 소비자 인식에 관한 연구: 텍스트 마이닝과 의미연결망 분석을 중심으로)

  • Seung-Yeop Lee;Byeong-Hyeon Park;Jang-Hyeon Nam
    • Asia-Pacific Journal of Business
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    • v.14 no.3
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    • pp.241-250
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    • 2023
  • Purpose - The purpose of this study was to investigate the perception of 'unmanned cafes' on the network through big data analysis, and to identify the latest trends in rapidly changing consumer perception. Based on this, I would like to suggest that it can be used as basic data for the revitalization of unmanned cafes and differentiated marketing strategies. Design/methodology/approach - This study collected documents containing unmanned cafe keywords for about three years, and the data collected using text mining techniques were analyzed using methods such as keyword frequency analysis, centrality analysis, and keyword network analysis. Findings - First, the top 10 words with a high frequency of appearance were identified in the order of unmanned cafes, unmanned cafes, start-up, operation, coffee, time, coffee machine, franchise, and robot cafes. Second, visualization of the semantic network confirmed that the key keyword "unmanned cafe" was at the center of the keyword cluster. Research implications or Originality - Using big data to collect and analyze keywords with high web visibility, we tried to identify new issues or trends in unmanned cafe recognition, which consists of keywords related to start-ups, mainly deals with topics related to start-ups when unmanned cafes are mentioned on the network.

Recommending Core and Connecting Keywords of Research Area Using Social Network and Data Mining Techniques (소셜 네트워크와 데이터 마이닝 기법을 활용한 학문 분야 중심 및 융합 키워드 추천 서비스)

  • Cho, In-Dong;Kim, Nam-Gyu
    • Journal of Intelligence and Information Systems
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    • v.17 no.1
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    • pp.127-138
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    • 2011
  • The core service of most research portal sites is providing relevant research papers to various researchers that match their research interests. This kind of service may only be effective and easy to use when a user can provide correct and concrete information about a paper such as the title, authors, and keywords. However, unfortunately, most users of this service are not acquainted with concrete bibliographic information. It implies that most users inevitably experience repeated trial and error attempts of keyword-based search. Especially, retrieving a relevant research paper is more difficult when a user is novice in the research domain and does not know appropriate keywords. In this case, a user should perform iterative searches as follows : i) perform an initial search with an arbitrary keyword, ii) acquire related keywords from the retrieved papers, and iii) perform another search again with the acquired keywords. This usage pattern implies that the level of service quality and user satisfaction of a portal site are strongly affected by the level of keyword management and searching mechanism. To overcome this kind of inefficiency, some leading research portal sites adopt the association rule mining-based keyword recommendation service that is similar to the product recommendation of online shopping malls. However, keyword recommendation only based on association analysis has limitation that it can show only a simple and direct relationship between two keywords. In other words, the association analysis itself is unable to present the complex relationships among many keywords in some adjacent research areas. To overcome this limitation, we propose the hybrid approach for establishing association network among keywords used in research papers. The keyword association network can be established by the following phases : i) a set of keywords specified in a certain paper are regarded as co-purchased items, ii) perform association analysis for the keywords and extract frequent patterns of keywords that satisfy predefined thresholds of confidence, support, and lift, and iii) schematize the frequent keyword patterns as a network to show the core keywords of each research area and connecting keywords among two or more research areas. To estimate the practical application of our approach, we performed a simple experiment with 600 keywords. The keywords are extracted from 131 research papers published in five prominent Korean journals in 2009. In the experiment, we used the SAS Enterprise Miner for association analysis and the R software for social network analysis. As the final outcome, we presented a network diagram and a cluster dendrogram for the keyword association network. We summarized the results in Section 4 of this paper. The main contribution of our proposed approach can be found in the following aspects : i) the keyword network can provide an initial roadmap of a research area to researchers who are novice in the domain, ii) a researcher can grasp the distribution of many keywords neighboring to a certain keyword, and iii) researchers can get some idea for converging different research areas by observing connecting keywords in the keyword association network. Further studies should include the following. First, the current version of our approach does not implement a standard meta-dictionary. For practical use, homonyms, synonyms, and multilingual problems should be resolved with a standard meta-dictionary. Additionally, more clear guidelines for clustering research areas and defining core and connecting keywords should be provided. Finally, intensive experiments not only on Korean research papers but also on international papers should be performed in further studies.

Research Trends in Journal of Fashion Business -A Social Network Analysis of Keywords in Fashion Marketing and Design Area- (키워드 네트워크 분석을 통한 「패션비즈니스」 연구 동향 -패션마케팅 및 디자인 분야를 중심으로-)

  • Lee, MiYoung;Lee, Jungmin
    • Journal of Fashion Business
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    • v.23 no.3
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    • pp.51-66
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    • 2019
  • The aim of this study is to identify research trends of "Journal of Fashion Business" by analyzing the keyword network of the paper published between 2006 and 2017. The papers selected for analysis in the study were 287 fashion design articles and 281 fashion marketing articles published between February 2006 and December 2017 and titles, volumes, publishing years, authors, keywords, and abstracts of each paper were collected for data analysis. The research was carried out through selection, collection of article data, keyword extraction and coding, keywords refinement, formation of network matrix, and analysis and visualization process. First, based on the title of the paper used in the analysis, the fashion design/aesthetics, marketing/social psychology, clothing materials, clothing composition, and other fields were classified. Research analysis used the Netminer 4 (Ver.4.3.2) program. Results indicated showed that the intellectual structure of the "Fashion Business" research paper showed key word changes over time, and the degree centrality and between centrality of the keywords.

A Study on the Research Trends in Supply Chain Management in Korea using Network Text Analysis (공급사슬관리 국내연구동향 분석: 네트워크 분석을 활용하여)

  • Rha, Jin Sung
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.41-53
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    • 2020
  • Supply chain management (SCM) became a critical success factor for firms. As a result, researchers have carried out related research on SCM. This study aims to explore the research trends in SCM in Korea using network text analysis. We collected the information of 586 articles published in Korean journals using the RISS database, and analyzed the network generated by keywords proposed in the articles. The results showed that there are five research keyword clusters such as logistics, information systems, partnership, risk management, and sustainability.

A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.103-104
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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A Study on Multi-frequency Keyword Visualization based on Co-occurrence (다중빈도 키워드 가시화에 관한 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.424-425
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    • 2018
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Keyword Visualization based on the number of occurrences (출현회수에 따른 키워드 가시화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.484-485
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    • 2019
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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Keyword Visualization based on the Number of Occurrences (키워드 빈도수에 따른 시각화 연구)

  • Lee, HyunChang;Shin, SeongYoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.565-566
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    • 2021
  • Recently, interest in data analysis has increased as the importance of big data becomes more important. Particularly, as social media data and academic research communities become more active and important, analysis becomes more important. In this study, co-word analysis was conducted through altmetrics articles collected from 2012 to 2017. In this way, the co-occurrence network map is derived from the keyword and the emphasized keyword is extracted.

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S&T Policy Trend Using Language Network Analysis: Focusing on Science and Technology Basic Plan

  • Kim, Yun Jong;Jeong, Dae-hyun;Oh, Hyunchul
    • Asian Journal of Innovation and Policy
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    • v.6 no.2
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    • pp.111-137
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    • 2017
  • This study analyzes a language network of Science and Technology Basic Plan, which is the basis for science and technology policy in Korea, for the next Science and Technology Basic Plan. Language network analysis was adopted for a quantitative approach measuring the trend of policies. Several techniques such as keyword analysis, language network map analysis, quantitative characteristics analysis and keyword-related major-word analysis have been performed. Results show that there are common policies emphasized by all Science and Technology Basic Plans in the past, and there are also specific policies emphasized in each period of the Science and Technology Basic Plan. These specific policies come from a 'change of times' when the Science and Technology Basic Plans were established, as well as the philosophy of the national government.

Study on Research Trends in Airline Industry using Keyword Network Analysis: Focused on the Journal Articles in Scopus (키워드 네트워크를 이용한 항공관련 글로벌 연구동향 분석: 스코퍼스(Scopus)게재 논문을 중심으로)

  • Lee, Ju-Yang;Jang, Phil-Sik
    • Journal of the Korea Convergence Society
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    • v.8 no.5
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    • pp.169-178
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    • 2017
  • In various research fields, it is important to identify the trends and meaningful patterns in large volumes of text data. We examined the research trends and patterns in global journal articles related to aviation and airlines from 1997 to 2016 using keyword network analysis. Keyword network models were constructed, and centrality (degree and betweenness) analysis was performed using 25,959 articles from the Scopus database. The results suggested that the recent research trends in aviation and airlines could be quantitatively described through keyword network analysis. The engineering and social science fields were the most relevant fields with keywords related to aviation and airlines. In addition, it was shown that betweenness centrality increased with the degree centrality of keywords. The results of this study could be applied to establish policies and suggest further research topics in the field of aviation and airlines based on empirical data.