• Journal of Intelligence and Information Systems
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• v.25 no.3
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• pp.179-200
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• 2019

Word-of-mouth (WoM) is defined by consumer activities that share information concerning consumption. WoM activities have long been recognized as important in corporate marketing processes and have received much attention, especially in the marketing field. Recently, according to the development of the Internet, the way in which people exchange information in online news and online communities has been expanded, and WoM is diversified in terms of word of mouth, score, rating, and liking. Social media makes online users easy access to information and online WoM is considered a key source of information. Although various studies on WoM have been preceded by this phenomenon, there is no meta-analysis study that comprehensively analyzes them. This study proposed a method to extract major researches by applying text mining techniques and to grasp the main issues of researches in order to find the trend of WoM research using scholarly big data. To this end, a total of 4389 documents were collected by the keyword 'Word-of-mouth' from 1941 to 2018 in Scopus (www.scopus.com), a citation database, and the data were refined through preprocessing such as English morphological analysis, stopwords removal, and noun extraction. To carry out this study, we adopted main path analysis (MPA) and word co-occurrence network analysis. MPA detects key researches and is used to track the development trajectory of academic field, and presents the research trend from a macro perspective. For this, we constructed a citation network based on the collected data. The node means a document and the link means a citation relation in citation network. We then detected the key-route main path by applying SPC (Search Path Count) weights. As a result, the main path composed of 30 documents extracted from a citation network. The main path was able to confirm the change of the academic area which was developing along with the change of the times reflecting the industrial change such as various industrial groups. The results of MPA revealed that WoM research was distinguished by five periods: (1) establishment of aspects and critical elements of WoM, (2) relationship analysis between WoM variables, (3) beginning of researches of online WoM, (4) relationship analysis between WoM and purchase, and (5) broadening of topics. It was found that changes within the industry was reflected in the results such as online development and social media. Very recent studies showed that the topics and approaches related WoM were being diversified to circumstantial changes. However, the results showed that even though WoM was used in diverse fields, the main stream of the researches of WoM from the start to the end, was related to marketing and figuring out the influential factors that proliferate WoM. By applying word co-occurrence network analysis, the research trend is presented from a microscopic point of view. Word co-occurrence network was constructed to analyze the relationship between keywords and social network analysis (SNA) was utilized. We divided the data into three periods to investigate the periodic changes and trends in discussion of WoM. SNA showed that Period 1 (1941~2008) consisted of clusters regarding relationship, source, and consumers. Period 2 (2009~2013) contained clusters of satisfaction, community, social networks, review, and internet. Clusters of period 3 (2014~2018) involved satisfaction, medium, review, and interview. The periodic changes of clusters showed transition from offline to online WoM. Media of WoM have become an important factor in spreading the words. This study conducted a quantitative meta-analysis based on scholarly big data regarding WoM. The main contribution of this study is that it provides a micro perspective on the research trend of WoM as well as the macro perspective. The limitation of this study is that the citation network constructed in this study is a network based on the direct citation relation of the collected documents for MPA.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2023.04a
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• pp.40-40
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• 2023

Atopic dermatitis is a chronic inflammatory skin diseases caused by skin barrier dysfunction. Allium victoralis var. Platyphyllum (AVP) is a perennial plant used as vegetable and herbal medicine. The purpose of this study was to suggest that AVP is a new cosmetic material by examining the effects of AVP on the skin barrier and inflammatory response. A bibliometric network analysis was performed through keyword co-occurrence analysis by extracting author keyword from 69 articles retrieved from SCOPUS. We noted the anti-inflammatory activity shown by the results of clustering and mapping from network visualization analysis using VOSviewer software tool. HPLC-UV analysis showed that AVP contains 0.12 ± 0.02 mg/g of chlorogenic acid and 0.10 ± 0.01 mg/g of gallic acid. AVP at 100 ㎍/mL was shown to increase the mRNA levels of filaggrin and involucrin related to skin barrier function by 1.50-fold and 1.43-fold, respectively. In the scratch assay, AVP at concentrations of 100 ㎍/mL and 200 ㎍/mL significantly increased the cell migration rate and narrowed the scratch area. In addition, AVP suppressed the increase of inflammation-related factors COX-2 and NO and decreased the release of β-hexosaminidase. This study suggests that AVP can be developed as a functional cosmetic material for atopy management through skin barrier protection effects, anti-inflammatory and anti-itch effects.

• Journal of the Korea Computer Industry Society
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• v.4 no.10
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• pp.587-598
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• 2003

This paper construct two-level word similarity relation matrices about title and to scientific treatise. As guide keyword similarity relation matrices which is constructed to co-occurrence frequency base same time keeps recall rater by query expansion by tolerance relation, it is index structure to improve the precision rate by two-level contents base retrieval. Therefore, draw area knowledge through subject analysis and reasoned user's information request and area knowledge to fuzzy logic base. This research is research to improve vocabulary mismatch problem and information expression having essentially on query.

• 한국어정보학회:학술대회논문집
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• 2016.10a
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• pp.62-66
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• 2016

문서의 의미 기반 처리를 위해서 문서의 내용을 대표하는 키워드를 추출하는 것은 정확성과 효율성 측면에서 매우 중요한 과정이다. 그러나 단일문서로부터 키워드를 추출해 내는 기존의 연구들은 정확도가 낮거나 한정된 분야에 대해서만 검증을 수행하여 결과를 신뢰하기 어려운 문제가 있었다. 따라서 본 연구에서는 정확하면서도 다양한 분야의 텍스트에 적용 가능한 키워드 추출 방법을 제시하고자 단어의 동시출현 정보와 그래프 모델을 바탕으로 TextRank 알고리즘을 변형한 새로운 형태의 알고리즘을 동시에 적용하는 키워드 추출 기법을 제안하였다. 제안한 기법을 활용하여 성능평가를 진행한 결과 기존의 연구들보다 향상된 정확도를 얻을 수 있음을 확인하였다.

• Annual Conference on Human and Language Technology
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• 2016.10a
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• pp.62-66
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• 2016

문서의 의미 기반 처리를 위해서 문서의 내용을 대표하는 키워드를 추출하는 것은 정확성과 효율성 측면에서 매우 중요한 과정이다. 그러나 단일문서로부터 키워드를 추출해 내는 기존의 연구들은 정확도가 낮거나 한정된 분야에 대해서만 검증을 수행하여 결과를 신뢰하기 어려운 문제가 있었다. 따라서 본 연구에서는 정확하면서도 다양한 분야의 텍스트에 적용 가능한 키워드 추출 방법을 제시하고자 단어의 동시출현정보와 그래프 모델을 바탕으로 TextRank 알고리즘을 변형한 새로운 형태의 알고리즘을 동시에 적용하는 키워드 추출 기법을 제안하였다. 제안한 기법을 활용하여 성능평가를 진행한 결과 기존의 연구들보다 향상된 정확도를 얻을 수 있음을 확인하였다.

• Journal of Ocean Engineering and Technology
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• v.34 no.6
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• pp.461-468
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• 2020

This study examined how national research and development (R&D) in the domain of logistics has changed recently in the Republic of Korea. We conducted basic statistical analysis and social network analysis on 5,327 logistics-related R&D projects undertaken during 2005-2019. Data for performing these analyses were collected from the R&D database of the National Science and Technology Information Service (NTIS). By constructing a co-occurrence matrix with keywords, we conducted degree and betweenness centrality analysis and visualized the network matrix to display a cluster map. This study presents our observations related to the following findings: (1) the chronical trends of logistics R&D, (2) focused fields of logistics R&D, (3) the relations among keywords, and (4) the characteristics of logistics R&D. Finally, we suggest policy implications to boost and diversify logistics R&D.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.239-259
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• 2022

Since 2019, research on microplastics has been actively conducted around the world, so analyzing the differences between domestic and foreign microplastics research can be a milestone in establishing the direction of domestic research. In this study, microplastic papers from KCI and WoS were extracted and the differences between domestic and foreign studies were analyzed using a network analysis methodology based on big data such as author keyword co-occurrence word analysis, thesis co-citation analysis, and author co-citation analysis. As a result of the analysis, the analysis of the research topic confirmed that studies that could affect the human body and the treatment of microplastics in daily life were additionally needed in Korea. In the analysis of the depth of thesis citation that examines the quality of research, it was found that Korea was still insufficient at 2.25 overseas and 1.39 in Korea. In the analysis of the composition of the joint research front, where various researchers participate and share information, 3 out of 22 clusters in Korea are Star type. In the case of overseas, all 19 clusters have a mesh structure, so it was confirmed that information flow and sharing were insufficient in specific research fields in Korea. These research results confirmed the need to expand the research topic of microplastics, improve the quality of research, and improve the research promotion system in which various researchers participate. In addition, if the automation program is developed based on topic modeling, it will be possible to build a system capable of real-time analysis.

• Journal of the Korean Society for information Management
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• v.39 no.1
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• pp.331-350
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• 2022

This study aims to understand topics of incivility related to COVID-19 from analyzing Twitter posts including COVID-19-related hate speech. To achieve the goal, a total of 63,802 tweets that were created between December 1st, 2019, and August 31st, 2021, covering three targets of hate speech including region and public facilities, groups of people, and religion were analyzed. Frequency analysis, dynamic topic modeling, and keyword co-occurrence network analysis were used to explore topics and keywords. 1) Results of frequency analysis revealed that hate against regions and public facilities showed a relatively increasing trend while hate against specific groups of people and religion showed a relatively decreasing trend. 2) Results of dynamic topic modeling analysis showed keywords of each of the three targets of hate speech. Keywords of the region and public facilities included "Daegu, Gyeongbuk local hate", "interregional hate", and "public facility hate"; groups of people included "China hate", "virus spreaders", and "outdoor activity sanctions"; and religion included "Shincheonji", "Christianity", "religious infection", "refusal of quarantine", and "places visited by confirmed cases". 3) Similarly, results of keyword co-occurrence network analysis revealed keywords of three targets: region and public facilities (Corona, Daegu, confirmed cases, Shincheonji, Gyeongbuk, region); specific groups of people (Coronavirus, Wuhan pneumonia, Wuhan, China, Chinese, People, Entry, Banned); and religion (Corona, Church, Daegu, confirmed cases, infection). This study attempted to grasp the public's anti-citizenship public opinion related to COVID-19 by identifying domestic COVID-19 hate targets and keywords using social media. In particular, it is meaningful to grasp public opinion on incivility topics and hate emotions expressed on social media using data mining techniques for hate-related to COVID-19, which has not been attempted in previous studies. In addition, the results of this study suggest practical implications in that they can be based on basic data for contributing to the establishment of systems and policies for cultural communication measures in preparation for the post-COVID-19 era.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.12
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• pp.4467-4488
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• 2014

The bibliometric analysis is widely used for understanding research domains, trends, and knowledge structures in a particular field. The analysis has majorly been used in the field of information science, and it is currently applied to other academic fields. This paper describes the analysis of academic literatures for classifying research domains and for suggesting empty research areas in the telecommunications policy. The application software is developed for retrieving Thomson Reuters' Web of Knowledge (WoK) data via web services. It also used for conducting text mining analysis from contents and citations of publications. We used three text mining techniques: the Keyword Extraction Algorithm (KEA) analysis, the co-occurrence analysis, and the citation analysis. Also, R software is used for visualizing the term frequencies and the co-occurrence network among publications. We found that policies related to social communication services, the distribution of telecommunications infrastructures, and more practical and data-driven analysis researches are conducted in a recent decade. The citation analysis results presented that the publications are generally received citations, but most of them did not receive high citations in the telecommunications policy. However, although recent publications did not receive high citations, the productivity of papers in terms of citations was increased in recent ten years compared to the researches before 2004. Also, the distribution methods of infrastructures, and the inequity and gap appeared as topics in important references. We proposed the necessity of new research domains since the analysis results implies that the decrease of political approaches for technical problems is an issue in past researches. Also, insufficient researches on policies for new technologies exist in the field of telecommunications. This research is significant in regard to the first bibliometric analysis with abstracts and citation data in telecommunications as well as the development of software which has functions of web services and text mining techniques. Further research will be conducted with Big Data techniques and more text mining techniques.

• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.47-66
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• 2023

Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.