• Journal of the East Asian Society of Dietary Life
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• v.20 no.4
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• pp.606-618
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• 2010

The study investigated how 'word of mouth' originates in the chain restaurant industry. It has long been acknowledged that 'word of mouth' is a critical factor for the success of a restaurant business due to its targetability and cost effectiveness. A review of the literature revealed four antecedents of 'word of mouth': service quality, perceived value, satisfaction, and relationship quality. Based on the theoretical/empirical relationships between those constructs, a structural model composed of the hypotheses was proposed. The structural model was tested with data collected from 471 chain restaurant patrons. The structural equation modeling analysis revealed that five constructs in the proposed model are interrelated, and during this process, word of mouth is formed in the chain restaurant industry. A positive relationship between service quality and satisfaction (0.265, p<0.05), service quality and perceived value (0.831, p<0.05), service quality and relationship quality (0.465, p< 0.05), and service quality and WOM (0.263, p< 0.05) were found, indicating that service quality is a key prerequisite for word of mouth and other constructs proposed in the model. It was revealed that perceived value doe not have a direct impact on WOM formation (t=1.275, p=0.202), but a positive relationship between perceived value and satisfaction (0.293, p<0.05) and between satisfaction and WOM (0.627, p< 0.05) were found. Therefore, it was concluded that patrons' perceived value influences word of mouth formation, but that impact is mediated by satisfaction. During this process, relationship quality also plays a mediating role in generating word of mouth. Based on data analysis, theoretical/managerial implications are discussed.

• Journal of Korean Medical classics
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• v.31 no.2
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• pp.71-82
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• 2018

Objectives : The purpose of this study is to compare the similarities among Donguibogam(DO), Uihagibmun(UI), and Gyeongagjeonseo(GY) in order to examine whether the medical thoughts embedded in the texts can be compared in a quantitative way. Methods : Under an empirical assumption that medical thoughts can be reduced to the frequency of major key words within the text, we selected the fourteen words of the four categories that are commonly used to describe physiology and pathology in Korean medicine as key words. And the frequency of these key words was measured and compared with each other in the three important medical texts in Korea. Results : As a result of quantitative analysis based on ${\chi}^2$ statistic, the key words in the books were distributed most heterogeneously in DO and distributed most homogeneously in UI. In comparison of the similarity analyzed by the same method, DO and UI were significantly more similar than those of DO and UI. The results of the word frequency pattern and the similarities of the book contents(CBDF) show that DO is influenced by UI, and the differences between standardized residuals and homogeneity tells us that internal context of both books are constructed differently. Conclusions : These results support the results of traditional research by experts. With the above, we were able to confirm that medical thoughts can be reduced to the frequency of major key words within the text, and compared through the frequency of such key words.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.413-426
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• 2020

This study researches the association between associative vocabulary and fashion image language in order to extract ideas that can be used as basic data for design ideas. Classic - avant-garde imaged language were chosen as theme words and each 70 questionnaires per a final image word were used for analysis. We obtained the following results by researching keywords that explained classic image words through a word cloud technique. It was found to have high central representation in the order of suit, classical, basic, music, Chanel, black and traditional. The core key words explaining avant-garde image language were found to have a central representation in the order of : peculiar, huge, Comme des Garçons, artistic, creative, deconstruction and individuality. We extracted the necessary idea dimensions needed for design ideas through associative network graph analysis. In the case of classical image language, it was named as the Mannish Item, Music, Modern Color, and the Traditional Classicality dimensions. In the case of avant-garde image language, it was named as the Key Image, Artistic Aura, Key Design and Designers dimensions.

• Journal of Intelligence and Information Systems
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• v.25 no.3
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• pp.179-200
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• 2019

Word-of-mouth (WoM) is defined by consumer activities that share information concerning consumption. WoM activities have long been recognized as important in corporate marketing processes and have received much attention, especially in the marketing field. Recently, according to the development of the Internet, the way in which people exchange information in online news and online communities has been expanded, and WoM is diversified in terms of word of mouth, score, rating, and liking. Social media makes online users easy access to information and online WoM is considered a key source of information. Although various studies on WoM have been preceded by this phenomenon, there is no meta-analysis study that comprehensively analyzes them. This study proposed a method to extract major researches by applying text mining techniques and to grasp the main issues of researches in order to find the trend of WoM research using scholarly big data. To this end, a total of 4389 documents were collected by the keyword 'Word-of-mouth' from 1941 to 2018 in Scopus (www.scopus.com), a citation database, and the data were refined through preprocessing such as English morphological analysis, stopwords removal, and noun extraction. To carry out this study, we adopted main path analysis (MPA) and word co-occurrence network analysis. MPA detects key researches and is used to track the development trajectory of academic field, and presents the research trend from a macro perspective. For this, we constructed a citation network based on the collected data. The node means a document and the link means a citation relation in citation network. We then detected the key-route main path by applying SPC (Search Path Count) weights. As a result, the main path composed of 30 documents extracted from a citation network. The main path was able to confirm the change of the academic area which was developing along with the change of the times reflecting the industrial change such as various industrial groups. The results of MPA revealed that WoM research was distinguished by five periods: (1) establishment of aspects and critical elements of WoM, (2) relationship analysis between WoM variables, (3) beginning of researches of online WoM, (4) relationship analysis between WoM and purchase, and (5) broadening of topics. It was found that changes within the industry was reflected in the results such as online development and social media. Very recent studies showed that the topics and approaches related WoM were being diversified to circumstantial changes. However, the results showed that even though WoM was used in diverse fields, the main stream of the researches of WoM from the start to the end, was related to marketing and figuring out the influential factors that proliferate WoM. By applying word co-occurrence network analysis, the research trend is presented from a microscopic point of view. Word co-occurrence network was constructed to analyze the relationship between keywords and social network analysis (SNA) was utilized. We divided the data into three periods to investigate the periodic changes and trends in discussion of WoM. SNA showed that Period 1 (1941~2008) consisted of clusters regarding relationship, source, and consumers. Period 2 (2009~2013) contained clusters of satisfaction, community, social networks, review, and internet. Clusters of period 3 (2014~2018) involved satisfaction, medium, review, and interview. The periodic changes of clusters showed transition from offline to online WoM. Media of WoM have become an important factor in spreading the words. This study conducted a quantitative meta-analysis based on scholarly big data regarding WoM. The main contribution of this study is that it provides a micro perspective on the research trend of WoM as well as the macro perspective. The limitation of this study is that the citation network constructed in this study is a network based on the direct citation relation of the collected documents for MPA.

• Management & Information Systems Review
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• v.35 no.1
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• pp.69-84
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• 2016

This study set the research model to examine the correlation between Word-of-Mouth constraint factors, efforts to negotiate pertaining to these, Flow and Word-of-Mouth intent based on the theory of leisure constrain when it comes to the correlation between consumers' Word-of-Mouth constraint factors and Word-of-Mouth. Correlation among the variables were verified in an empirical manner. Results of this study are summarized as follows. After verifying the hypotheses, all the hypotheses were adopted excluding the hypotheses of two results (Hypothesis 1, hypotheses 5). Detailed results regarding this are as follows. First, the following is the effect of the Intrapersonal Constraint and Word-of-Mouth constraint factors on the Word-of-Mouth constraint negotiation effort. Interpersonal Constraint and Structural Constraint exert positive (-) effect on the Word-of-Mouth constraint negotiation effort. In case of Intrapersonal Constraint, negative (-) effect was demonstrated. Thus, this was statistically significant although dismissed from hypothesis verification. Second, the following is the result of examining the structural correlation between Word-of-Mouth constraint negotiation effort, Flow and Word-of-Mouth. Word-of-Mouth constraint negotiation effort exerts positive (-) effect on the Flow, but it was not statistically effective in case of the Word-of-Mouth. Lastly, it is possible to see that the Flow plays the role of a medium since it exerted positive (-) effect on the Word-of-Mouth. Results of this study are expected to provide key theoretical and working level implications as well as general understanding of the Word-of-Mouth constraint factors, consumers' Flow and Word-of-Mouth.

• Research in Mathematical Education
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• v.11 no.4
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• pp.247-263
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• 2007

Problem solving takes place not only in mathematics classes but also in real-world. For this reason, a problem and the structure of problem solving, and the enhancing of success in problem solving is a subject which has been studied by any educators. In this direction, the aim of this study is that the strategy used by students in Turkey when solving oral problems and their achievements of choosing operations when solving oral problems has been researched. In the research, the students have been asked three types of questions made up groups of 5. In the first category, S-problems (standard problems not requiring to determine any strategy but can be easily solved with only the applications of arithmetical operations), in the second category, AS-SA problems (problems that can be solved with the key word of additive operation despite to its being a subtractive operation, and containing the key word of subtractive operation despite to its being an additive operation), and in the third category P-problems (problematic problem) take place. It is seen that students did not have so much difficulty in S-problems, mistakes were made in determining operations for problem solving because of memorizing certain essential concepts, and the succession rate of students is very low in P-problems. The reasons of these mistakes as a summary are given below: $\cdot$ Because of memorizing some certain key concepts about operations mistakes have been done in choosing operations. $\cdot$ Not giving place to problems which has no solution and with incomplete information in mathematics. $\cdot$ Thinking of students that every problem has a solution since they don't encounter every type of problems in mathematics classes and course books.

• Korean Journal of Cognitive Science
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• v.13 no.1
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• pp.1-11
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• 2002

In this paper, a test was performed to determine whether words in Anchor Text were appropriate as key words. As a result of the test. there were proper words of high weighting factor, while some others did not even appear in the text. therefore, were not appropriate as key words. In order to resolve this problem. a new method was proposed to extract key words. Using the proposed method, inappropriate key words can be removed so that new key words be set, and then, ranking becomes possible with the TFIDF value as a weighting factor of the key word. It was verified that the new method has higher accuracy compared to the previous methods.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.8 no.2
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• pp.64-71
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• 2009

In this paper, This thesis is cell phone for make CAS service be for hand joining broadcasting Create a way CAS Chip. PerSam issue card inside use Seed Key and algorithm make CID Key and record CAS Chip. PerSam member Card inside use Seed Key and algorithm make Subscriber Key after include Subscriber. Key CAS Chip for record CID Key register EMM. make CAS CHIP in accordance with issue CAS Chip. broadcast service entry be for hand treatment so make low bandwidth for joining massage and make increase a member.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.147-152
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• 2012

It will be a word "SMART" if we will select a word which used the most popularly among the all medias. We use products included a word "smart" such as smart phone, smart TV, smart grid, smart key. These products were made by "smart technology". We know that our society is evolution to IT conversions. There are examples such as smart car, smart home, smart learning or education. Therefore, we are described trends and future of products including smart technologies.

• Proceedings of the Korean Society for Language and Information Conference
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• 2002.02a
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• pp.28-35
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• 2002

Automatic identification of Chinese personal names in unrestricted texts is a key task in Chinese word segmentation, and can affect other NLP tasks such as word segmentation and information retrieval, if it is not properly addressed. This paper (1) demonstrates the problems of Chinese personal name identification in some If applications, (2) analyzes the structure of Chinese personal names, and (3) further presents the relevant processing strategies. The geographical differences of Chinese personal names between Beijing and Hong Kong are highlighted at the end. It shows that variation in names across different Chinese communities constitutes a critical factor in designing Chinese personal name Identification algorithm.