• Educational Technology International
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• 제10권2호
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• pp.145-166
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• 2009

The purpose of this study was to investigate why advance organizers (AO) are effective in promoting comprehension and mental model formation in terms of cognitive load. Two experimental groups: a concept-map AO group and a key-word AO group and one control group were used. This study considered cognitive load in view of Baddeley's working memory model: central executive (CE), phonological loop (PL), and visuo-spatial sketch pad (VSSP). The present experiment directly examined cognitive load using dual task methodology. The results were as follows: central executive (CE) suppression task achievement for the concept map AO group was higher than the key word AO group and control group. Comprehension and mental model construction for the concept map AO group were higher than the other groups. These results indicated that the superiority of concept map AO owing to CE load decrement occurred with comprehension and mental model construction in learning. Thus, the available resources produced by CE load reduction may have been invested for comprehension and mental model construction of learning contents.

• 동아시아식생활학회지
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• 제20권4호
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• pp.606-618
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• 2010

The study investigated how 'word of mouth' originates in the chain restaurant industry. It has long been acknowledged that 'word of mouth' is a critical factor for the success of a restaurant business due to its targetability and cost effectiveness. A review of the literature revealed four antecedents of 'word of mouth': service quality, perceived value, satisfaction, and relationship quality. Based on the theoretical/empirical relationships between those constructs, a structural model composed of the hypotheses was proposed. The structural model was tested with data collected from 471 chain restaurant patrons. The structural equation modeling analysis revealed that five constructs in the proposed model are interrelated, and during this process, word of mouth is formed in the chain restaurant industry. A positive relationship between service quality and satisfaction (0.265, p<0.05), service quality and perceived value (0.831, p<0.05), service quality and relationship quality (0.465, p< 0.05), and service quality and WOM (0.263, p< 0.05) were found, indicating that service quality is a key prerequisite for word of mouth and other constructs proposed in the model. It was revealed that perceived value doe not have a direct impact on WOM formation (t=1.275, p=0.202), but a positive relationship between perceived value and satisfaction (0.293, p<0.05) and between satisfaction and WOM (0.627, p< 0.05) were found. Therefore, it was concluded that patrons' perceived value influences word of mouth formation, but that impact is mediated by satisfaction. During this process, relationship quality also plays a mediating role in generating word of mouth. Based on data analysis, theoretical/managerial implications are discussed.

• 대한한의학원전학회지
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• 제31권2호
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• pp.71-82
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• 2018

Objectives : The purpose of this study is to compare the similarities among Donguibogam(DO), Uihagibmun(UI), and Gyeongagjeonseo(GY) in order to examine whether the medical thoughts embedded in the texts can be compared in a quantitative way. Methods : Under an empirical assumption that medical thoughts can be reduced to the frequency of major key words within the text, we selected the fourteen words of the four categories that are commonly used to describe physiology and pathology in Korean medicine as key words. And the frequency of these key words was measured and compared with each other in the three important medical texts in Korea. Results : As a result of quantitative analysis based on ${\chi}^2$ statistic, the key words in the books were distributed most heterogeneously in DO and distributed most homogeneously in UI. In comparison of the similarity analyzed by the same method, DO and UI were significantly more similar than those of DO and UI. The results of the word frequency pattern and the similarities of the book contents(CBDF) show that DO is influenced by UI, and the differences between standardized residuals and homogeneity tells us that internal context of both books are constructed differently. Conclusions : These results support the results of traditional research by experts. With the above, we were able to confirm that medical thoughts can be reduced to the frequency of major key words within the text, and compared through the frequency of such key words.

• 지능정보연구
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• 제25권3호
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• pp.179-200
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• 2019

구전(Word-of-Mouth) 활동은 오래 전부터 기업의 마케팅 과정에서 중요성을 인식하고 특히 마케팅 분야에서 많은 주목을 받아왔다. 최근에는 인터넷의 발달에 따라 온라인 뉴스, 온라인 커뮤니티 등에서 사람들이 지식과 정보를 주고 받는 방식이 다양해지면서 구전은 후기, 평점, 좋아요 등으로 입소문의 양상이 다각화되고 있다. 이러한 현상에 따라 구전에 관한 다양한 연구들이 선행되어왔으나, 이들을 종합적으로 분석한 메타 분석 연구는 부재하다. 본 연구는 학술 빅데이터를 활용해 구전 관련 연구동향을 알아내기 위해서 텍스트 마이닝 기법을 적용하여 주요 연구들을 추출하고 시기별로 연구들의 주요 쟁점을 파악하는 기법을 제안하였다. 이를 위해서 1941년부터 2018년까지 인용 데이터베이스인 Scopus에서 'Word-of-Mouth'라는 키워드로 검색되는 총 4389건의 문헌을 수집하였고, 영어 형태소 분석과 불용어 제거 등 전처리 과정을 통해 데이터를 정제하였다. 본 연구는 학문 분야의 발전 궤적을 추적하는 데 활용되는 주경로 분석기법을 적용해 구전과 관련된 핵심 연구들을 추출하여 연구동향을 거시적 관점에서 제시하였고, 단어동시출현 정보를 추출하여 키워드 간 네트워크를 구축하여 시기별로 구전과 관련된 연관어들이 어떻게 변화되었는지 살펴봄으로써 연구동향을 미시적 관점에서 제시하였다. 수집된 문헌 데이터를 기반으로 인용 네트워크를 구축하고 SPC 가중치를 적용하여 키루트 주경로를 추출한 결과 30개의 문헌으로 구성된 주경로가 추출되었고, 연관어 네트워크 분석을 통해서는 시기별로 온라인 시대, 관광 산업 등 다양한 산업군 등 산업 변화가 반영돼 시대적 변화와 더불어 발전하고 있는 학술적 영역의 변화를 확인할 수 있었다.

• 한국의류학회지
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• 제44권3호
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• pp.413-426
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• 2020

This study researches the association between associative vocabulary and fashion image language in order to extract ideas that can be used as basic data for design ideas. Classic - avant-garde imaged language were chosen as theme words and each 70 questionnaires per a final image word were used for analysis. We obtained the following results by researching keywords that explained classic image words through a word cloud technique. It was found to have high central representation in the order of suit, classical, basic, music, Chanel, black and traditional. The core key words explaining avant-garde image language were found to have a central representation in the order of : peculiar, huge, Comme des Garçons, artistic, creative, deconstruction and individuality. We extracted the necessary idea dimensions needed for design ideas through associative network graph analysis. In the case of classical image language, it was named as the Mannish Item, Music, Modern Color, and the Traditional Classicality dimensions. In the case of avant-garde image language, it was named as the Key Image, Artistic Aura, Key Design and Designers dimensions.

• 경영과정보연구
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• 제35권1호
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• pp.69-84
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• 2016

본 연구는 목적인 소비자의 구전제약요인과 구전과의 관계를 여가제약 이론을 바탕으로 구전제약요인들과 이에 대한 협상노력이 몰입과 구전의도와 관계를 살펴보기 위한 연구모형을 설정하였으며, 변수들 간의 관계를 실증적으로 검증하였으며, 연구결과를 요약하면 다음과 같다. 가설을 검증한 결과 2개의 가설(가설 1, 가설 5)을 제외하고 모든 가설이 채택되었다. 이에 대한 구체적인 결과는 다음과 같다. 첫 번째, 내재적제약이 구전제약 요인이 구전제약 협상노력에 미치는 영향을 살펴보면 다음과 같다. 대인적제약과 구조적제약은 구전제약 협상노력에 정(+)의 영향을 미치고 있으며, 내재적 제약의 경우 음(-)의 영향을 미치는 것으로 나타나 가설검증에서는 기각하였지만, 통계적으로는 유의한 것으로 나타났다. 두 번째, 구전제약 협상노력과 몰입 그리고 구전과의 구조적인 관계를 살펴보면 다음과 같다. 구전제약 협상노력은 몰입에 정(+)의 영향을 미치고 있지만, 구전에는 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 몰입은 구전에 정(+)의 영향을 미치는 것으로 나타나 매개역할을 하고 있음을 알 수 있다. 본 연구의 결과는 구전제약요인과 소비자의 몰입과 구전에 대한 종합적인 이해와 함께 중요한 이론적, 실무적 시사점을 제공할 것으로 기대된다.

• 한국수학교육학회지시리즈D:수학교육연구
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• 제11권4호
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• pp.247-263
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• 2007

Problem solving takes place not only in mathematics classes but also in real-world. For this reason, a problem and the structure of problem solving, and the enhancing of success in problem solving is a subject which has been studied by any educators. In this direction, the aim of this study is that the strategy used by students in Turkey when solving oral problems and their achievements of choosing operations when solving oral problems has been researched. In the research, the students have been asked three types of questions made up groups of 5. In the first category, S-problems (standard problems not requiring to determine any strategy but can be easily solved with only the applications of arithmetical operations), in the second category, AS-SA problems (problems that can be solved with the key word of additive operation despite to its being a subtractive operation, and containing the key word of subtractive operation despite to its being an additive operation), and in the third category P-problems (problematic problem) take place. It is seen that students did not have so much difficulty in S-problems, mistakes were made in determining operations for problem solving because of memorizing certain essential concepts, and the succession rate of students is very low in P-problems. The reasons of these mistakes as a summary are given below: $\cdot$ Because of memorizing some certain key concepts about operations mistakes have been done in choosing operations. $\cdot$ Not giving place to problems which has no solution and with incomplete information in mathematics. $\cdot$ Thinking of students that every problem has a solution since they don't encounter every type of problems in mathematics classes and course books.

• 인지과학
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• 제13권1호
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• pp.1-11
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• 2002

본 논문에서는 먼저 Anchor Text의 단어들이 키워드로 적합한지 TFIDF를 이용하여 테스트하였다. 그 결과는 가중치가 높아서 키워드로 적합한 단어가 있었는가 하면. 아예 문서에 나오지도 않는 단어가 있어 키워드로 적합하지 않은 단어도 있었다. 이를 해결하기 위하여 새로운 키워드 추출 방법을 제시하였다. 본 논문에서는 적합하지 않은 키워드를 제거함으로써 새로운 키워드를 만들어 내고 TFIDF값을 각 키워드의 가중치로 이용하여 Ranking이 가능하게 하였다. 이렇게 추출된 키워드는 기존의 방법보다 정확도가 높아졌음 증명했다.

• 정보통신설비학회논문지
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• 제8권2호
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• pp.64-71
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• 2009

In this paper, This thesis is cell phone for make CAS service be for hand joining broadcasting Create a way CAS Chip. PerSam issue card inside use Seed Key and algorithm make CID Key and record CAS Chip. PerSam member Card inside use Seed Key and algorithm make Subscriber Key after include Subscriber. Key CAS Chip for record CID Key register EMM. make CAS CHIP in accordance with issue CAS Chip. broadcast service entry be for hand treatment so make low bandwidth for joining massage and make increase a member.

• 디지털융복합연구
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• 제10권2호
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• pp.147-152
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• 2012

"스마트"라는 단어는 최근에 우리가 접하고 있으면서 여러 매체에서 가장 두드러지게 사용되는 단어라고 할 수 있다. 최근 우리 사회에서 스마트(smart)란 단어가 들어가는 제품들 - 스마트 폰, 스마트 TV, 스마트 그리드, 스마트 키 등 - 을 보면서 과연 스마트란 어떠한 기술일까 궁금하지 않을 수 없을 것이다. 따라서 본 연구에서 스마트 기술이란 무엇인지를 간략하게 기술하였다. 더불어 최근엔 융합사회로의 진화 - 스마트 자동차, 스마트 홈, 스마트 조선, 스마트 러닝 혹은 교육 - 현상이 강조되고 있는 요즘, 본 연구에서는 스마트 융복합의 특성을 지닌 제품들의 동향 및 미래상을 간략하게 기술하였다.