• Asia Marketing Journal
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• v.4 no.3
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• pp.86-99
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• 2002

2002년 5월 29일 두산 주류 BG의 마케팅 부에서 열심히 일하고 있던 이과장은 최이사의 호출로 자료를 준비 하고 있다. 최이사는 성공적인 시장 진입을 한 산소주의 새로운 마케팅 전략에 골몰하고 있었다. 참이슬이 거의 독점하고 있었던 소주시장은 두산의 산소주 출시 이후 그 어느 때 보다 역동적이고 변화의 가능성을 보이고 있었다. 최근 들어 최이사는 증가세를 보이던 산소주의 M/S가 정체시점에 들어갔다는 것에 대한 보고를 받고 산소주의 성공을 극대화 할 수 있는 새로운 전략이 필요하다고 판단하였던 것이다. 그래서 그는 산소주 마케팅 담당인 이과장에게 전화를 걸어 산소주의 Key Sucess Factor를 정리요약해서 보고하고 지금의 현시장에서의 산소주의 자료 또한 정리보고 하도록 지시하였다. 이에 이과장은 과거 산소주의 출시전 시장상황서부터 출시까지의 산소주의 STP Strategy을 중심으로 마케팅 전략 자료를 정리하여 최이사의 방문을 노크하였다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.526-530
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• 2004

The portion of plant industry has increased within construction market. In spite of plant industry is dynamic field which leads state-of-the-art and creates a value, phased information management and knowledge intensive business accomplishment are insufficient. Henceforth plant is expected to demand increment of industrial project from hereafter international plant industry market. The continuous plan technique and know-how accumulation are urgent from domestic. 1'his research analyzes the areas in which domestic plant industry is insufficient and then elicits project management key success factors from current operation process. In addition, this research compares domestic plant level with overseas plant level. This study establishes work models for critical work phases based on the analysis of domestic plant technical level.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.247-254
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• 2014

This study explored how early stage entrepreneurs think about key success factors of startup and its impact factors. Previous research on key success factors of startup focused on high technology industry or explored retrospectively main reason of their startup success. However, preparatory entrepreneur who lacks career and social experience has different point of view of startup success, because of their situation which they overcome various problem of entrepreneurial process. This research surveyed key success factors and impact factors of entrepreneurial success based on 905 preparatory entrepreneur. We witnessed that preparatory entrepreneur recognizes various key success factors and found different key success factors according to the attribute of preparatory entrepreneur. We found that man, team startup and non technology related startup in 20s age emphasized procuring superior manpower. But solitary startup and previous career related busienss and long preparation term in 30s age recognized importantly about the entrepreneur's ability. Also, preparatory entrepreneur who considered importantly sales promotion and thorough preparation has different attribute. We can find a unique point that Funding capability was not significant attribute. Finally we suggested implication and further research agenda to foster young entrepreneur based on major findings.

• Journal of Distribution Science
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• v.4 no.1
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• pp.5-26
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• 2006

As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.