• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.133-137
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• 2000

Form-ratio means the ratio of Height/Width/Depth in 3-dimensions. The golden ratio or golden section is included as one of the form-ratio. Kansei Engineering System has some basic design databases. Form-ratio and color are basic design elements and they are very important for designing various products in viewpoint of Kansei Engineering. The subjects evaluate the form-ratios of 3-dimensional cubes and virtual products (refrigerator) with SD-scale kansei words(feelings and images). The golden ration was evaluated as "not beautiful" in refrigerator. We compared with the kansei of cube model and virtual product, and obtained databases of the relationship between the form-ratio and kansei.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.248-252
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• 2000

Form-ratio means the ratio of height/Width/Depth in 3-dimensions. The golden ratio or golden section is included as one of the form-ratio. We conducted two kinds of kansei experiments of cubic model and refrigerator varied from 1:1:1 to 1:1:3.66 on the scale of x:y:z. The subjects evaluate the form-ratios of 3-dimensional cubes and virtual products with SD-scale Kansei words(feelings and images). We applied the factor analysis to identify semantic space in cube model and virtual products. Finally, we compared with kansei structure of cube model and virtual product.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.20-23
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• 2002

In Japan, deodorizing airflesheners are very popular to make air flesh by deodorizing odor in rooms, toilet as well as inside a car. There are in different features in deodorizing material of Gel and Liquid, in a shape of bottle from tall to low height, in bottle color and so on. These different features will influence the customer's feeling to the products of deodorizing airfleshener. This paper deals with the psychological evaluation of the features of deodorizing airfleshener on the SD scale with kansei words. The evaluated data were analyzed by Quantification Theory Type I that leads to the relational rules between the product feature and the kansei words. The beautiful and graceful kansei consists of low height, middle width deformed round shape, but easy operational feature is based on tall shape design. These results are helpful to develop a new product of deodorizing airfleshener.

• Journal of Intelligence and Information Systems
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• v.7 no.2
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• pp.129-141
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• 2001

Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer\`s aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer\`s feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer\`s feeling for CI symbol mark. The semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer\`s image.

• Journal of Korean Society for Quality Management
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• v.27 no.3
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• pp.154-169
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• 1999

In many fields, Kansei engineering, often called Human Sensibility Ergonomics, has been applied to the product development for customer's satisfaction. Also, it may use to a lot of products and environments related to human's convenient life. If the measurement and the validation of human sensibility are accomplished subjectively and qualitatively, then a good design is expected. This paper considers an application of one of the Kansei engineering's techniques, extraction and categorization of the sensory words, to the products of mobile telecommunication units. First, 1st sensory words were extracted from Korean dictionary, catalogues, pamphlets, etc. Second, 2nd sensory words were extracted from the questionnaires, elimination of synonym, advise of expert, etc. Third, final sensory words were extracted from questionnaires, etc. Fourth, ask to answer the questionnaires with the extracted words in the five-grade semantic differential. Finally, The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into some categories.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.43-46
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• 1999

Today multi-item and small lot production has been applied to the general production system for consumers' needs. Therefore the production for consumers' needs have been product every moment, and buying have been made through various forms. But it is not easy for consumers to find the products which they want among many products. Furthermore although in the internet shopping mall many products can be presented to consumers, there are no ways to search fast the products which they want. This study has observed the fact that generally consumers' purchasing start with the image of products for their needs. So we suggest the way to show fast the most near products which consumers want in the internet by accepting Kansei words as product image.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.240-243
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• 2000

An apparel products retrieval system was proposed in which users can refer to products using Kansei evaluation values. The system adopts relevance feedback using history of the retrieval to learn the tendency of user evaluation. The system is based on a vector space retrieval model using products images expression as semantic scales. The system makes a query from user inputting information and retrieves closest products from the database. Revising algorithms of the difference method. linear multiple regression performed to investigate the effectiveness and criteria of the search. As a result of evaluation of the accuracy, it was found that the linear multiple regression and the neural network models are effective for the retrieval considering the individual Kansei.

• Journal of the Ergonomics Society of Korea
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• v.12 no.2
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• pp.29-43
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• 1993

This paper presents a conceptual approach to convert customer requirements expressed in ordinary language into a form of qualitative and quantitative functions for developing new products. This approach attempts to combine the concepts of the value engineering and the Kansei engineering. It emphasizes that customer require- ments should be interpreted and reflected on the design of new product. Specific are discussed for extracting subjective requirements and transforming them into qualitative and quantitative functions for product design. This approach is expected to provide the product designer with a systematic efficient tool for incorporating subjective requirements into a product design.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.34-38
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• 2002

A virtual human which can evaluate Kansei such as comfort, pain, etc. when the virtual human uses some product is developed. In this paper, method of the evaluation of Kansei by the virtual human is presented. The body of our virtual human is modeled as an uniform non-linear elastic one with a skeleton. The deformation of the body on the contact with some product is simulated using a FEM analysis, and by using of the simulated results (load distribution, strain, etc.) on the contact surface the Kansei is predicted. As examples of the application, comfort of buttocks on seating and pain of arm on hanging of bag are shown. This virtual human can apply for the design of virtual products and also the simulation of medical care.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.51-52
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• 2012