• Title/Summary/Keyword: Kansei Design

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A Study on Consumer Emotion for Social Robot Appearance Design: Focusing on Multidimensional Scaling (MDS) and Cluster Analysis (소셜 로봇 외형 디자인에 대한 소비자 감성에 관한 연구: 다차원 척도법 (MDS)과 군집분석을 중심으로)

  • Seong-Hun Yu;Ji-Chan Yun;Junsik Lee;Do-Hyung Park
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.397-412
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    • 2023
  • In order for social robots to take root in human life, it is important to consider the technical implementation of social robots and human psychology toward social robots. This study aimed to derive potential social robot clusters based on the emotions consumers feel about social robot appearance design, and to identify and compare important design characteristics and emotional differences of each cluster. In our study, we established a social robot emotion framework to measure and evaluate the emotions consumers feel about social robots, and evaluated the emotions of social robot designs based on the semantic differential method, an kansei engineering approach. We classified 30 social robots into 4 clusters by conducting a multidimensional scaling method and K-means cluster analysis based on the emotion evaluation results, confirmed the characteristics of design elements for each cluster, and conducted a comparative analysis on consumer emotions. We proposed a strategic direction for successful social robot design and development from a human-centered perspective based on the design characteristics and emotional differences derived for each cluster.

Design Variable Selection and Screening for the Perceived Quality Analysis of Front Visibility in Motor Vehicle Design (운전 자세에서 인지되는 시야 개방감에 대한 영향 변수 추론 및 모형화 방법)

  • Oh, Jin-Wook;Yun, Myung-Hwan
    • IE interfaces
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    • v.21 no.1
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    • pp.43-50
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    • 2008
  • Understanding consumers' latent desires for product form has now become a critical issue in product design. Accordingly, product development processes is rapidly changing from product-oriented development to user-centered development. Driver visibility is considered as an important element of driving posture packaging in automobile interior design. This study presents a systematic process for driver visibility analysis approached from affective engineering method that provides design variable selection and screening with respect to the image/impression element of the human visibility. Also, the analysis of front visibility, often called the feeling of "openness", in motor vehicle interior design, is selected and practiced a case study using the systematic process proposed in this study. Twenty six participants evaluated the feeling of openness for thirty motor vehicles following the perceived scale of affective design factors. The results showed that variables such as the height of head lining, the height of cluster housing, the gradient of windshield and the volume of A-pillar were the critical design variables which affect the feeling of openness in a motor vehicle.

A Statistical Approach to Screening Product Design Variables for Modeling Product Usability (사용편의성에 영향을 미치는 제품 설계 변수의 통계적 선별 방법)

  • Kim, Jong-Seo;Han, Seong-Ho
    • Journal of the Ergonomics Society of Korea
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    • v.19 no.3
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    • pp.23-37
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    • 2000
  • Usability is one of the most important factors that affect customers' decision to purchase a product. Several studies have been conducted to model the relationship between the product design variables and the product usability. Since there could be hundreds of design variables to be considered in the model, a variable screening method is required. Traditional variable screening methods are based on expert opinions (Expert screening) in most Kansei engineering studies. Suggested in this study are statistical methods for screening important design variables by using the principal component regression(PCR), cluster analysis, and partial least squares(PLS) method. Product variables with high effect (PCR screening and PLS screening) or representative variables (Cluster screening) can be used to model the usability. Proposed variable screening methods are used to model the usability for 36 audio/visual products. The three analysis methods (PCR, Cluster, and PLS) show better model performance than the Expert screening in terms of $R^2$, the number of variables in the model, and PRESS. It is expected that these methods can be used for screening the product design variables efficiently.

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IMPRESSION-DRIVEN DESIGN SCHEME FOR A CLASS OF 3D OBJECTS BASED ON MORPHABLE 3D SHAPE MODEL, AND ITS AUTOMATIC BUILDUP BY SUPPLEMENTARY FEATURE SAMPLING

  • Inaba, Yoshinori;Kochi, Jumpei;Ishi, Hanae;Gyoba, Jiro;Akamatsu, Shigeru
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.01a
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    • pp.606-611
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    • 2009
  • This paper describes a method for achieving a novel design within a class of 3D objects that would create a preferred impression on users. Physical parameters of the 3D objects that might strongly contribute to their visual impressions are sought through computational investigation of the impression ratings obtained for learning samples. "Car body" was selected as the class of 3D objects to be investigated. A morphable 3D model of car bodies that describes the variations in appearance using a smaller number of parameters was obtained. Based on each car body's rating for the impression of speediness obtained by paired comparison, the visual impression was transformed by manipulating the parameters defined in the morphable 3D model. The validity of the proposed method was confirmed by psychological experiments. A new scheme is also proposed to properly re-sample a novel object of a peculiar shape so that such an object could also be represented by the morphable 3D model.

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A Design of Food Recommendation Application Based on Kansei Analysis (감성분석 기반 음식추천 어플리케이션 설계)

  • Lee, Kang-Hyun;Park, Myoung-Sik;Lee, Kang-Won;Seo, Hyun-Woo;Keum, Ji-Soo;Lee, Seung-Hyung;Lee, Hyon-Soo
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06b
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    • pp.528-530
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    • 2012
  • 본 논문에서는 개인의 감성정보를 분석하여 음식을 추천해주는 어플리케이션을 설계한다. 제안하는 방법은 현재 위치로부터의 거리나 인터넷 블로그 등에 소개되었던 맛집과 같은 정보를 이용하여 음식을 추천하는 방식과 다르게, 음식 선택에 있어 개인의 기분, 체중, 현재의 날씨와 위치 같은 개인적 정보와 함께 음식에 관한 선호도 조사와 요인분석을 통해 만들어진 감성지도를 바탕으로 여러 상황에 맞는 음식을 추천한다.

Studies on Clothing Comfort Evaluation of Footwear by Measuring Psychophysiological Response

  • Hosoya, Satoshi;Kamijo, masayoshi;Takatera, Masayuki;Sadoyama, Tsugutake
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.186-189
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    • 2002
  • The footwear such as socks and shoes is the clothing which are necessary to our life. In this study, clothing comfort of the footwear was carried out by physiological responses and subjective evaluation. As a result, the effect to walking comfort by the height of a heel in female shoes became clear. Then suitability evaluation system of shoes was proposed from the measuring results. On the other hands, the clothing comfort of the hosiery was evaluated from ECG analysis. By this analysis, it became clear that the factor which influences the clothing comfort of the hosiery was the clothes pressure in the hosiery. In the future, plane shape of the foot and solid shape must be considered in order to design the hosiery.

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Extract korean sensitivity adjective from image and Design for sensitivity contents framework (영상의 한국적 감성 형용사 추출 및 감성 컨텐츠 프레임 워크 설계)

  • Baek, Seong-Eun;Shin, Seong-Yoon;Rhee, Wang-Yon
    • KSCI Review
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    • v.15 no.1
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    • pp.191-195
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    • 2007
  • 본 논문에서는 영상으로부터 한국적 감성 데이터를 추출하고 감성 컨텐츠 프레임워크(ISC) 구축을 통해 영상데이터를 다양한 멀티미디어 데이터와 함께 사용자에게 전달하는 시스템을 제안한다. 이를 위해 먼저 영상으로부터 객체를 분리해내고 각각의 특징벡터 모델을 구축한다. 특징벡터모델은 요소인자로써 벡터공간의 데이터로 입력되고, 정규화 된 한국어 형용사 데이터와의 근접도를 비교하여 대표 감성을 표현하게 된다. 또한 감성 컨텐츠 데이터의 3층 구조를 이용하여 멀티미디어 데이터를 분류하고 대표 감성형용사와의 인자사상을 통하여 다양한 영상-감성 컨텐츠를 제공하는 프레임워크를 설계한다. 이것은 다양한 영상의 추상데이터에 대응한 감성표현을 추출하여 영상에 내포되어 있는 정확한 의미를 관찰자에게 전달할 수 있다.

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Design and Evaluation of Cl Symbol Marks by Hybrid Kansei Engineering (Hybrid 감성공학에 의한 CI 심벌마크의 설계 및 평가)

  • 장인성;박용주
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2001.06a
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    • pp.489-496
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    • 2001
  • 본 연구에서는 기업의 경영이념이나 특성 등을 시각적 이미지로 표현하는 CI(Corporate Identity) 심벌마크의 설계 및 평가를 위해 Hybrid 감성공학기법을 적용하였다. 먼저, CI 심벌마크에 내재된 기업의 시각적 이미지를 분석하기 위하여 SD평가를 실시하였으며 CI 심벌마크의 디자인 요소와 기업이미지와의 상관관계를 분석하기 위하여 정통적인 감성공학적 접근방식에 해당하는 순향성 감성공학기법을 적용하였다. 최종적으로는 CI 심벌마크의 디자인 요소로부터 기업이미지에 대한 고객의 감성을 자동으로 평가할 수 있는 시스템을 개발하기 위하여 역향성 감성공학기법을 적용하였다. 구축된 시스템은 CI 심벌마크의 설계를 지원함으로써 설계에 소요되는 시간과 비용을 효과적으로 줄일 수 있는 유용한 도구로 장차 이용되리라 기대된다.

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Effects of Design Factors of the Instrument Cluster Panel on Consumers' Affection Applying Robust Design (강건 설계기법을 이용한 자동차 게이지 클러스터의 디자인 요소와 고객 감성에 관한 연구)

  • Jung, Ga-Hun;Park, Sung-Joon;Kim, Seong-M.;Jung, Eui-S.
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.1
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    • pp.25-31
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    • 2010
  • It is known from consumer surveys that the interior design of cars greatly influences on consumers' affection. Most notably, the instrument panel which occupies the driver's attention while driving would be one of the main components that affect consumer's affection, but the designer does not often put due importance to this design component. The purpose of this study is to define consumers' affection on the instrument cluster panel in terms of its design factors: color of panel lighting and layout of meters as independent factors. Semantic differentials or affective adjectives that are related to the instrument panel were first derived from surveys, existing studies and the available literature. Then, representative affective factors were drawn using factor analysis and multi-dimensional scaling (MDS). Evaluation of the instrument panel was performed and analyzed by Taguchi's robust design to provide more robust results under various noise factors which are color and material of car interior. Experiment revealed that consumers had five affective factors on the instrument panel and luxurious, charming, and visible affections are grouped into a factor and unique and dynamic affections in another factor. Evaluation of the instrument panel by Taguchi's robust design found that the white color of panel lighting and the panel with four meters was the most preferred design in terms of both the affection of luxury and uniqueness.

The Development of the Conceptual Model Visualization Program (개념모델 가시화 프로그램의 개발)

  • Choi, Hong-Seok;Okazaki, Akira
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.573-580
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    • 2010
  • The earlier KANSEI evaluation had to choose not to overlap the opposite meaning of the words, had to choose that some figures are shown step by step and had to choose be prepared things in advance. However, The Study shows a method which visualizes the imprecise evaluations of human without choosing evaluation items which are not prepared figures. The program is used the way which is entered by hand-drawing that the subjects use the way to enter their subjective feelings about the evaluations presented by using the mouse or the graphics tablet. It is possible to express imprecise things about evaluations and the method of drawing is free. The program provides that we can express our thinking by drawing and there are a few limits and the prescribed standard. The area ratio of each circle is expressed as a pie chart and the area of circle what is drawn which is counted automatically at the same time. These things are possible not only to modify a transparency, a thickness of a line, a color and the area of circle what is drawn, but also to adjust the area of circle. The conceptual model is visualized that expresses something by hand-drawing such as a circle. The conceptual model has wide range of applications such as a personnel evaluation, a suffering evaluation and product evaluation. The program currently has been testing the effective of the program's possibilities which is used with the personnel appraisal tool of the nurses themselves who work in nurse support department where the St. Marianna University School of Medicine Hospital is. And also the program is proceeding with development to visualize the conceptual model by dynamic interfaces effectively and the program is applied such as KJ method and a program is used to express the kind of the patient's pain and its level.

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