• 제목/요약/키워드: Kansei

검색결과 108건 처리시간 0.025초

혼합형 감성공학에 의한 CI 심벌마크의 설계 및 평가 (Design and Evaluation of Corporate Identity Symbol Marks by Hybrid Kansei Engineering)

  • 장인성;박용주
    • 지능정보연구
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    • 제7권2호
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    • pp.129-141
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    • 2001
  • 본 연구에서는 기업의 경영이념이나 특성 등을 시각적 이미지로 표현하는 CI(Corporate Identity) 심벌마크의 설계 및 평가를 위해 혼합형(Hybrid) 감성공학기법을 적용하였다. 먼저, CI 심벌마크에 내재된 기업의 시각적 이미지를 분석하기 위하여 SD평가를 실시하였으며 CI 심벌마크의 디자인 요소와 기업이미지와의 상관관계를 분석하기 위하여 정통적인 감성공학적 접근방식에 해당하는 순향성 감성공학기법을 적용하였다. 최종적으로는 CI 심벌마크의 디자인 요소로부터 기업이미지에 대한 고객의 감성을 자동으로 평가할 수 있는 시스템을 개발하기 위하여 역향적 감성공학기법을 적용하였다. 구축된 시스템은 CI 심벌마크의 설계를 지원함으로써 설계에 소요되는 시간과 비용을 효과적으로 줄일 수 있는 유용한 도구로 장차 이용되리라 기대된다.

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Analytic Study of Acquiring KANSEI Information Regarding the Recognition of Shape Models

  • Wang, Shao-Chi;Hiroshi Kubo;Hiromitsu Kikita;Takashi Uozumi;Tohru Ifukube
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2002년도 춘계학술대회 논문집
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    • pp.266-269
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    • 2002
  • This paper explores a fundamental study of acquiring the users' KANSEI information regarding the recognition of shape models. Since there are many differences such as background differences and knowledge differences among users, they will produce different evaluations based on their KANSEI even when an identical shape model is presented. Cluster analysis is proved to be available for catching a group tendency and for constructing a mapping relation between a description of the shape model and the HANSEl database. In order to investigate an analogical relation and a mutual influence in our consciousness, first, we made a questionnaire that asked subjects to represent images having different colors and shape cones by using 4 pairs of adjectives (KANSEI words). Next, based on the cluster analysis of the questionnaire using a fuzzy set theory, we proposed a hypothesis showing how the analogical relation and the mutual influence work in our mind while viewing the shape models. Furthermore, how the properties of KANSEI depend on their descriptions was also investigated by virtue of the cluster analysis. This work will be valuable to construct a personal KANSEI database regarding the Shape Model Processing System.

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감성공학을 이용한 핸드폰에 대한 선호도 조사 및 해석 (Analysis and Decision Making Purchase for Cellular Phone Using Kansei Engineering)

  • 박성욱;서보혁
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 학술대회 논문집 전문대학교육위원
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    • pp.175-177
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    • 2002
  • This paper presents a methodology for analyzing individual differences on Kansei evaluation for a set of product samples. This analysis divides subjects into several groups by each subject's Kansei evaluation data according to what kinds of Kansei are related on what kinds of design elements. The basic idea is to classify the results of cluster analysis in individual subject's ranges. A similarity matrix of subject is computed by comparing dendrogram of each subjects. The methodology is applied to analyzing evaluation data of cellular phone design.

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RESEARCH ON KANSEI COLOR DESIGN BY PLEASANT SOUND

  • Okamoto, Miyoshi;Mori, Akira
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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    • pp.144-148
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    • 2000
  • A new paradigm is urgently needed to create the textile product that appeal to human Kansei or Gosei. A future of textiles depends heavily on this new paradigm. In order to create new paradigm Kansei color designs by pleasant sound are tried. These computing color designs are treated by the method of Fast fourier Transformation. As several result good color designs are given in forms of ring color patterns and band. But these judgments depend finally on human kansei. These new technology give us good hints in order to create new paradigm that appeal to Kansei goods. This new concept should be developed to higher level by additional improvements.

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Evaluation of Thermal Comfortable Feeling by EEG Analysis

  • Kamijo, Masayoshi;Horiba, Yosuke;Hosoya, Satoshi;Takatera, Masayuki;Sadoyama, Tsugutake;Shimizu, YosiHo
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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    • pp.230-234
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    • 2000
  • Thermal comfort by wearing clothes is the important element which gives influence to a clothing comfort. The thermal comfort of clothes have been evaluated by sensory test and physical property of clothes material. To evaluate a thermophysiological comfort. a new evaluation method which measures the physiological response such as electroencephalogram(EEG) is attracting the attention of many people. In the chilly environment, the EEGs in t재 kinds of thermal conditions : with and without clothes were measured. By utilizing the chaos analysis, the behavior of the obtained EEGs were quantiatively expressed in the correlation dimension. As a result, the correlation dimension of the EEGs in being thermal comfortable feeling by putting on clothes, was bigger than the correlation dimension of the EEGs in being cold and discomfort. These results suggest that chaotic analysis of EEG is effective to the quantitative evaluation of thermal esthesis.

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사용자 감성과 설계변수 특성에 기반한 자동차 Crash Pad의 고급감 모형 개발 (Development of Luxuriousness Models for Automobile Crash Pad based onSubjective and Objective Material Characteristics)

  • 반상우;윤명환;이철;이주환
    • 대한인간공학회지
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    • 제25권2호
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    • pp.187-196
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    • 2006
  • This study aims to develop luxuriousness models based on both users' subjective feelings and objective material characteristics of automobile crash pad using Kansei engineering approach. Based on the results of literature survey and FGI, 12 Kansei variables describing look-and-feel and touch feel and crash pad design variables were extracted for systematically developing both a conceptual model of luxuriousness and a questionnaire for Kansei evaluation. A total of 41 various crash pad samples and 60 participants(customers: 30, designers: 30) were employed to evaluate the crash pad samples using the questionnaire with 9-point semantic differential scale and 100-point modified magnitude estimate scale. Based on the survey results, luxuriousness models were developed by using regression and quantification I method. In addition, they were compared and contrasted with respect to the relative importance of Kansei variables. Consequently, the developed luxurious model could suggest the preferred combination of material properties of crash pad.

감성모델링 기법 차이에 따른 휴대전화 고급감 모델의 비교 평가 (A Comparison of Modeling Methods for a Luxuriousness Model of Mobile Phones)

  • 김인기;윤명환;이철
    • 대한인간공학회지
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    • 제25권2호
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    • pp.161-172
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    • 2006
  • This study aims to compare and contrast the Kansei modeling methods for building a luxuriousness model that people feel about appearance of mobile phones. For the evaluation based on Kansei engineering approaches, 15 participants were employed to evaluate 18 mobile phones using a questionnaire. The results of evaluation were analyzed to build luxuriousness models through quantification I method, neural network, and decision tree method, respectively. The performance of Kansei modeling methods was compared and contrasted in terms of accuracy and predictability. The result of comparison of modeling methods indicated that model accuracy and predictability was closely related to the number of variables and data size. It was also revealed that quantification I method was the best in terms of model accuracy while decision tree method was the best modeling method with small variance in terms of predictability. However, it was empirically found that quantification I method showed extremely unstable predictability with small number of data. Consequently, it is expected that the research findings of this study might be utilized as a guideline for selecting proper Kansei modeling method.