• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.589-594
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• 2023

K-POP plays a key role in the Korean Wave and is becoming more popular over time. In K-POP, K-POP dance plays an important role in increasing public interest and support and reflects the taste of the audience according to the rapidly changing times. In addition, it has a variety of unique choreography forms, such as point choreography and dance that is perfectly in sync associated with the lyrics of the song, so it has sufficient possibility to raise its status independently. In order to examine the fact that K-POP dance is not an element included in K-POP, this researcher tried to investigate the case of interest in -K-POP dance in various ways and to clarify the meaning of the existence of K-POP dance once again. K-POP dance is gaining international interest and support through the mass media through various examples, raising the awareness of choreographers. In addition, created the integration of various races and ages. It also continues to help the country's economic growth while expanding to education. It also serves as a cultural notification in that it promotes Korean culture and manners along with -K-POP dance. However, this researcher emphasizes that for the continuous growth and independence of K-POP dance in the future, a program to cultivate systematic educators are needed, and the efforts of K-POP dance educators and choreographers are needed accordingly.

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.219-229
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• 2022

This study conducted K-POP cover dance for female marriage immigrants, and analyzed the effects of Self-esteem and social support on acculturation stress and depression to provide basic data for improving social relationships and promoting mental health of female marriage immigrants. Female marriage immigrants in their 20s and 30s were recruited, and 25 people each were randomly assigned to a high Self-esteem and social support group (HSS) and a low Self-esteem & social support group (LSS) according to the Self-esteem and social support of the pre-test, a total of 3 surveys were conducted, pre-test, after 6 weeks, after 12 weeks. The Self-esteem of female marriage immigrants following K-POP cover dance(60 minutes, 3 times a week, for 12 weeks) participation improved as the participation period in both HSS and LSS groups increased, and the LSS group improved significantly after 6 weeks. Social support decreased after 6 weeks in HSS and 12 weeks in LSS, The acculturation stress continued to decrease after 6 weeks and after 12 weeks in both HSS and LSS, and the LSS group decreased more significantly. Depression in both HSS and LSS groups decreased as the participation period increased, and the LSS group decreased significantly after 6 weeks. K-POP cover dance is thought to be an effective leisure activity program for female marriage immigrants to improve Self-esteem and social support, and to reduce acculturation stress and depression.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.28-36
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• 2022

This study analyzed 284 K-pop song and dance cover short-form videos recreated by Chinese influencers uploaded on TikTok, to explore which reform factors of image similarity, language similarity, the extent of audience participation leading, the extent of lyrics or subtitles translated into Chinese, PPL disclosure, the length of video and the reputation of influencer affected Chinese TikTok audiences' reactions - number of "Likes," "Comments" and "Shares." The results showed that only the "reputation of influencer" was significantly affected the number of "Likes" which estimated as a relatively passive response, but the other factors affected the number of "Comments" and "Shares" significantly which estimated as more active responses. The more an influencer is perceived as not similar to the singer in terms of image the more comments were posted. And the videos expressed in Korean archived more comments and shares than those lyrics or subtitles translated into Chinese. This study is meaningful in that it confirmed the necessity of influencers in the globe diffusion of K-pop, by specifically analyzing the audience's reactions according to the characteristics of UCCs created by local influencers using short-form video platforms.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.48-62
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• 2023

As seen in the recent K-pop craze, the size and influence of the Korean music industry is growing even bigger. At least 6,000 songs are released a year in the Korean music market, but not many can be said to have been successful. Many studies and attempts are being made to identify the factors that make the hit music. Commercial factors such as media exposure and promotion as well as the quality of music play an important role in the commercial success of music. Recently, there have been many marketing campaigns using Internet memes in the pop music industry, and Internet memes are activities or trends that spread in various forms, such as images and videos, as cultural units that spread among people. Depending on the Internet environment and the characteristics of digital communication, contents are expanded and reproduced in the form of various memes, which causes a greater response to consumers. Previously, the phenomenon of Internet memes has occurred naturally, but artists who are aware of the marketing effects have recently used it as an element of marketing. In this paper, the mediated effect of Internet memes in relation to the success factors of popular music was analyzed, and a prediction model reflecting them was proposed. As a result of the analysis, the factors with the mediated effect of 'cover effect' and 'challenge effect' were the same. Among the internal success factors, there were mediated effects in "Singer Recognition," the genres of "POP, Dance, Ballad, Trot and Electronica," and among the external success factors, mediated effects in "Planning Company Capacity," "The Number of Music Broadcasting Programs," and "The Number of News Articles." Predictive models reflecting cover effects and challenge effects showed F1-score at 0.6889 and 0.7692, respectively. This study is meaningful in that it has collected and analyzed actual chart data and presented commercial directions that can be used in practice, and found that there are many success factors of popular music and the mediating effects of Internet memes.