• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1173-1176
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• 2015

최근 한국의 드라마가 국내뿐만 아니라 국외에서도 인기를 끌고 있다. 이로 인해 지상파 채널을 비롯해 종편 채널과 많은 케이블채널에서 전보다 많은 드라마가 등장하고 있으며 드라마 다시보기 기능을 통해 이미 종영되었거나 보지 못했던 드라마를 다시 볼 수 있게 되었다. 본 논문은 사용자의 개인화요소를 반영하여 방영되었던 많은 드라마 중 사용자들에게 가장 적합한 드라마를 추천해주는 추천 시스템을 제안한다.

• The Korean Journal of Applied Statistics
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• v.28 no.5
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• pp.933-949
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• 2015

Audience rating competition in the domestic drama market has increased recently due to the introduction of commercial broadcasting and diversification of channels. There is now a need for thorough studies and analysis on audience rating. Especially, a drama rating is an important measure to estimate advertisement costs for producers and advertisers. In this paper, we study the drama rating prediction models using various data mining techniques such as linear regression, LASSO regression, random forest, and gradient boosting. The analysis results show that initial drama ratings are affected by structural elements such as broadcasting station and broadcasting time. Average drama ratings are also influenced by earlier public opinion such as the number of internet searches about the drama.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.95-96
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• 2018

높은 시청률을 기록하여 종영한 드라마는 드라마 자체뿐만 아니라 부가적으로 파생된 상품에서도 그 원인을 찾아볼 수 있다. 그 중에서 드라마에 삽입된 드라마 OST의 역할이 크게 작용하고 있다. 새롭게 한류드라마의 한 획을 근 "별에서 온 그대"에서 다양한 방법의 드라마 OST의 사용방법이 나타났는데 첫 번째로 가창곡보다 BGM의 사용이 많으면서, 삽입된 빈도수는 많고 시간은 짧았다. 두 번째로는 출연배우의 대표작을 활용한 장면연출과 작품에 나온 대표곡을 삽입하였다. 이는 전체적인 BGM 사용 형태를 유지하며 앞서 언급한 OST의 사용이 시청자들에게 드라마를 감상하는 새로운 방법으로 작용할 수 있음을 제시한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.302-308
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• 2020

This study investigated when TV drama producers choose famous actor/actress based on 288 TV dramas aired in Korea from January 2014 to December 2017. We considered the length of drama, measured by the number of episodes, as a major determinant for choosing famous actor/actress, as well as the existence of originals, use of independent producing agents, and producers' fame as interacting factors between length of drama and choosing famous actor/actress. We detected that drama length had a significant effect while original dramas had an interacting effect. We interpret this result as the effect of mismanagement of drama producing. While a famous actor/actress has the potential to provide economic gains to drama producers, drama producers should be careful in choosing him/her since his/her drama guarantee should be high. This is why producers should choose a famous actor/actress when the length of the drama is short and should prefer an original drama.

• Korean journal of communication and information
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• v.65
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• pp.51-75
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• 2014

This study aims to examine how the usage of K-POP and Korean TV dramas influence Chinese attitude toward Korea and Hallyu as K-POP has gained its popularity all over the world. The result indicated that 'gender', 'duration of watching Korean TV drama, 'the evaluation of Korean TV dramas', 'duration of listening K-POP and 'evaluation of K-POP' are strong predictors influencing attitude toward Korea among Chinese people. On the other hand, in relation to Hallyu, demographic factors are not appeared as the predictors, however, duration of watching Korean TV dramas, 'the evaluation of Korea TV dramas' and 'evaluation of K-POP' have been shown to influence the attitude toward Hallyu in a positive way. As the practical implication this result suggests that content, either Drama or K-POP, has more importance to appeal global audience rather than famous star has. Furthermore, when variables such as watching Korea TV dramas and evaluation of Korea TV drama have been controlled, 'evaluation of K-POP' appeared as a strong predictor to influence attitude of Korea and Hallyu in a positive way. This result indicates that the main content of Hallyu in China has shifted from Korean Dram to K-POP as the New Hallyu has been coming.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.384-387
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• 2015

드라마 CD는 One source multi use의 한 사례로써 성우관련 사업이 잘 연계되어 있는 일본에서 널리 퍼진 콘텐츠이다. 이는 이웃한 한국에도 영향을 미쳐 그동안 한국에서도 드라마 CD가 발표되어 오고 있으나 콘텐츠 분야 마켓 쉐어에서의 드라마 CD는 아직 그 입지가 크지 않다. 본 논문에서는 우리나라와 일본의 드라마 CD 시장의 성장을 비교 분석해보고 어떻게 해서 콘텐츠분야에서 강력한 힘을 발휘하는지 드라마CD의 장, 단점을 통하여 그 원동력을 알아보고 우리나라 드라마 CD시장 산업의 발전 방향에 대해 모색해 보도록 한다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.263-267
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• 2009

With the increase of weight and influence of TV drama, Many researchers began to publish papers on TV drama. However, Those papers were mainly about social meaning of TV drama and viewing motives and attitudes of TV audience. However, only a few limited papers were about television image production techniques. The purpose of this thesis is to analyse the relationship between TV genre and image production technique with the data of top 100 of TNS Media Korea from the year 2004 to 2008. This paper found out that history drama uses more closeup, longshot, tracking and less waist shot than other genres, with shorter shot duration and longer scene duration.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.411-418
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• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2121-2130
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• 2013

Based on the case study methods, the study analyzes that the countless UCC Cloud cloud is the niche creation by the lead users make process. This research show as follows. First, The Drama lovers and fan fiction writers are not only drama consumers but UCC creators/producers. By the process that the UCC and fan fiction is tailored to meet the needs of their users create fan fiction in fandom community, they create an entirely different niche from original drama. Second, the flow(drama consumption/evaluation, viewers needs/adaption, the user's creation/production) which community's creative users make sequentially coevolutes with the flow(drama information offer, intentionally supply/diffusion, derivatives production) of media companies. Third, the drama fandom community activities which is non-commercial activities form the drama ecosystem with a new paradigm, as well as form a virtuous cycle inked to the market continuously beyond fun, play, empathy.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.89-90
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• 2011

최근 텔레비전 드라마의 소재와 내용이 다양해지면서 드라마 속의 젠더(gender)의 표현 역시 다양화 되고 있다. 기존의 성에 대한 고정관념을 깨는 다양한 젠더 문제가 제시되고 있는 현 시점에서, 사회적 이데올로기를 반영하고 재생산하는 데 있어 중심적 역할을 하고 있는 방송 드라마의 이러한 변화에 대하여 시청자는 어떠한 수용 태도를 보이고 있는지, 특히 젠더 문제의 중심에 있는 남, 녀 성별 수용 태도는 어떤 차이를 보이는지를 비교 분석함으로써, 방송 드라마의 수용에 대한 젠더 역학을 고찰하고자 한다.