• 제목/요약/키워드: Japanese Consumer

검색결과 137건 처리시간 0.027초

한국 IT제품 구매에 영향을 미치는 요인에 관한 연구 : 제품 평가준거, 문화적 영향력, 소비자 특성을 중심으로 (A Study on the Factors affecting the Purchase of Korean IT Products in Overseas Markets : On Product Valuation Criteria, Cultural Influence, and Consumer Attributes)

  • 이지은;신민수
    • Journal of Information Technology Applications and Management
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    • 제15권1호
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    • pp.1-20
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    • 2008
  • This study aims to identify factors affecting the purchase of Korean IT products in overseas markets. The empirical investigation on Chinese and Japanese, which are major overseas markets of Korean IT products and within Korean wave of influence, ascertains that they have had experiences in purchasing Korean IT products such as MP3, hand held phone, and digital camera. In addition, it was revealed that the country image of Korea and valuation of Korean IT products have been enhanced by Korean wave. The result of multiple regression analysis shows that the purchase of Korean IT products is dependent upon social influence, country image, product attributes, preference on Korean wave, and cultural influence. In the separated hypotheses test of China and Japan, the same factors are found to be significant variables affecting the purchase of Korean IT products but practicality, innovativeness, and norms of consumers are found to be significant only in Chinese market. These results imply what should be considered to expedite the export of Korean IT products. In particular, this study finds different factors affecting the purchase of Korean IT products in different countries.

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일본 SPA 패션브랜드의 비주얼머천다이징에 대한 연구 (A Study on Visual Merchandising for the SPA Fashion Brands in Japan)

  • 이영숙
    • 한국의상디자인학회지
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    • 제6권3호
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    • pp.19-29
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    • 2004
  • The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers' fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention to the SPA (Specialty Retailer's Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive in the extremely competing fashion market. The SPA brand is in the stage of inception in Korea, but the SPA brands such as MUJI and UNIQLO are already dominating the fashion business in Japan. Korea has just started developing the SPA brand, but its technological development, which was triggered by the success of 'BASIC HOUSE', is rapidly evolving. Under these circumstances, the SPA brand is getting vital for the fashion market in efficiently realizing consumers' requirements, revolutionizing the method for providing product information and the process of Marketing Mix Program, and expressing the value of shop. This paper studies the nature of the SPA brand and fashion merchandising system, and in turn examine the differences between the visual merchandising of the existing fashion brands and the Japanese SPA brands that are used as the fashion marketing strategy which is driven by the up-to-date technological system. Centering around these issues, we propose a visual merchandising system for fashion enterprises which serves to develop Korean-style SPA brands.

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파프리카와 매실 추출액을 첨가한 돈육포의 품질 특성 (Quality Characteristics of Pork Jerky Added with Capsicum annuum L. and Prunus mume Sieb. et Zucc. Extract)

  • 오종숙;박재남;김재훈;이주운;변명우;전순실
    • 한국식품영양과학회지
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    • 제36권1호
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    • pp.81-86
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    • 2007
  • 돈육포에 수용성 파프리카 추출액과 매실 추출액 첨가량을 달리하여 육포의 품질 특성을 살펴보았다. 관능검사 결과 돈육포 제조를 위한 파프리카 및 매실추출액의 최적 첨가량은 파프리카추출액 0.5%와 매실추출액 3.5%로 나타났다. 천연추출액 즉 파프리카추출액 0.5%와 매실추출액 3.5%를 첨가한 돈육포를 실온에서 70일 간 저장하면서 품질 특성을 평가한 결과, 파프리카 및 매실추출액은 제조 직후 및 저장기간 동안 아질산염과 유사한 발색효과를 나타내었으며 천연추출액 처리군에서 무처리군보다 지질산화가 억제되어 아질산염 대체 물질의 효과를 보였다. 조직감 및 관능평가에서 아질산염은 품질 개선 효과가 없었으나, 파프리카 및 매실 추출액은 육포의 연화도를 증진시키고, 풍미와 맛의 기호도를 개선하여 아질산염 처리보다 우수한 품질의 돈육포를 제조할 수 있었다.

애국심이 제품평가에 미치는 영향: 소비자 자민족중심주의의 매개효과를 중심으로 (Effects of Patriotism on Product Evaluation: Focused on the Mediating Effects of Consumer Ethnocentrism)

  • 홍성태;강동균
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.71-99
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    • 2010
  • 본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다.

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일본 유료 노인홈의 현황과 그 문제점 분석 - 우리나라 노인 복지법 개정에 즈음하여 - (The condition and the analysis of the problems of the Japanese - The change of the Korean geriatric security law -)

  • 신경주
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 1993년도 학술발표대회논문집
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    • pp.13-20
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    • 1993
  • In Korea, the elderly support has been accomplished by the families in the extended family system with the influence of the transmigration and the confucianism thought. But in Korea the drastic changes of society such as, the growth of the elderly pollution, the urbanization, the decrease of the birth rate, the increase of the working women, the growth of the nuclear families, etc., make the family difficult to take care of the elderly. Therefore, some people insist on the construction of the elderly home as the way to solve the elderly problems and some of corporations including profit-organizations are ready to participate the construction of the elderly home. They force the change of the current social security law because it is impossible to carry out the plans uncer the law. At this point, the conditions of the elderly home in Japan which is geographically close to Korea and has facillicated the elderly home business were examined at the consumer perspectives. The purpose of this study were to consider the possible problems in the elderly home and to prevent from happening another elderly problems in the future.

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대학생 소비자의 물질주의와 쾌락적.효용적 쇼핑가치 비교연구 : 한국, 미국, 일본 대학생을 대상으로 (Cross-Cultural Comparison of Materialism and Hedonic & Utilitarian Shopping Value : Using Korean, American, and Japanese College Students)

  • 서정희;허은정
    • 한국생활과학회지
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    • 제13권5호
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    • pp.765-776
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    • 2004
  • The objectives of this study are to compare the levels of materialism with hedonic-utilitarian shopping values among 645 college students in Ulsan and Seoul, Korea; Columbus, Ohio, USA; and Nagasaki, Japan, and to analyze the impact of materialism on hedonic-utilitarian shopping values. As for the levels of hedonic shopping values, the students in Japan and Ulsan had the highest of all, whereas for the levels of utilitarian shopping values, those in Ulsan had the highest. For the levels of materialism, the students in Ulsan had the highest of all and those in Seoul had the lowest. And three scales in the materialism had a different influence on hedonic-utilitarian shopping values.

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Avant-Garde Fashion: A Case Study of Martin Margiela

  • Reddy-Best, Kelly L.;Burns, Leslie Davis
    • International Journal of Costume and Fashion
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    • 제13권2호
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    • pp.1-13
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    • 2013
  • We studied the meaning of the term avant-garde in relation to clothing of the 1980s and 1990s by examining the media's perceptions of Martin Margiela, a Belgian deconstructionist designer who was often labeled as avant-garde by journalists, scholars, and fashion critics in the late 20th century. A five-step content analysis method described by Paoletti (1982) was used to conduct the research. Newspaper and magazine articles in the 1980s and 1990s were analyzed using a set of existing avant-garde characteristics developed by Crane (1987) to determine if those journalists' perceptions matched the characteristics described by Crane. Results indicated that the journalists' critiques and descriptions matched the avant-garde characteristics described by Crane (1987). Including a subjective element to the conceptualization of the term explains how journalists described Margiela's designs despite Japanese designers' use of similar techniques before him. We (re) conceptualize the term's latter 20th century meaning and shifting dialogue to include a subjective element.

세계 커피시장의 소비실태 및 수출입 동향 비교 분석 고찰 - 한국.미국.일본 시장을 중심으로 - (The Analysis toward Consumption State, Import and Export in the World Coffee Market - The Case of Korea, U.S.A., Japan Market -)

  • 강석우;나영선
    • 한국조리학회지
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    • 제10권3호
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    • pp.65-82
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    • 2004
  • This research is to make an attempt the analysis award consumption state, import and export in the world coffee market. This research results were as follows. First, The result of the analysis of Korea coffee market, imports of green bean were 1,316,000 bags from export countries in 2000. Re-exports of processed coffee were 71,000 bags in 2000. Main suppliers were Brazil, Viet Nam, Honduras, Colombia, Indonesia. Second, The result of the analysis of United State coffee market, imports of all forms of coffee were 19.29 million bags. Main suppliers were Brazil(15%), Viet Nam(15%), Colombia(17%) etc. Third, The result of the analysis of Japan market, imports of green beans were 6.37million bags in 2001. Re-exports of processed coffee were 166.000million bags. Consumption per head in 2001 was about 3.5 kg and Japanese coffee consumer now drink on average 11.0 cups per week.

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QFD를 이용한 대학생들의 교과목 선택에 관한 분석( I ) (Analysis on the Choice of Subjects of University Students Using QFD( I ))

  • 임영문;이정기
    • 대한안전경영과학회지
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    • 제2권3호
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    • pp.117-128
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    • 2000
  • Initially, QFD (Quality Function Deployment) was introduced in 1972 to help design supertanker in Mitsubish's shipyards in Kob, Japan and formally defined by the American Supplier Institute in 1987 as a system for translating consumer requirements into appropriate company requirements at every stage, from research, through product design and development, to manufacture, distribution, installation, and marketing, sales and services. Although QFD has complex and tedious procedure to complete, since 1972, it has now been used by Japanese, American, and European because of its fruitful merits. The objective of this paper is to provide and analyze the trend on the choice of cultural subjects of university students using QFD. The data are collected by questionnaires. The samples for this study are randomly chosen from the universities in Seoul, Kangnung, and Samchok during 3 months (2000. 3 ∼ 2000. 5). The results of this study will play an important role not only for service of students but also for opening of subjects.

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일제하 예산군 시량리 청년들의 농촌개발운동에 관한 연구 (A Study on the Youth's Rural Rehabilitation Movement in Shiryang-ri, Yesan under Japanese Rule)

  • 김명희;최병익;윤준상
    • 농촌지도와개발
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    • 제16권2호
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    • pp.385-404
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    • 2009
  • The youth's rural rehabilitation movement started the crusade against illiteracy and poverty with all young educated elites including Whang Jongjin(a student of Yesan Public Agricultural High School) of the village, Shiryang-ri. Deoksan-myon. Yesan-gun. Among others, Patriot Youn(1908-1932) initiated the movement. The main projects of the agricultural extension were the Evening School(1926), Reading Club, the Woljin.Hoe(1929), Puheung.Won(1928), a Mutual Financing Association for Swine Farming, Sweet Potato Cultivation, Cooperative Planting, the Shuam.Sports Club and Consumer's Cooperative Society. The idea in Nongmindokbon (Famer's Text, 1927) is based on liberalism, equality, independence, a pioneer and cooperative spirit or realization of a physiocratical Utopia. Most references about Patriot Youn are concerned with his heroic deed in Shanghai, however the youth in Shinyang-Ri are typical agricultural extension workers or in other words, a forerunner of Saemaul Undong.

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