• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.383-392
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• 2022

Mokpo is a port city in the southwest of the Korean Peninsula. The popular song "Tears of Mokpo" is a song planted in the hearts of the entire nation. In this content, there are Yudalsan Mountain and Samhakdo Island in Mokpo, and people vaguely know this area, but it is a familiar place. In particular, Samhakdo Island is a representative brand that symbolizes Mokpo and is a place with regional identity. Mokpo City is creating many facilities infrastructure to develop Samhakdo Island. It is a stepping stone for converting the local economy into a tourism industry. However, the development of performance contents for the soft power of local culture is weak. In this respect, this study presented performance contents for Samhakdo Island, Mokpo's representative brand, for local tourism attractiveness. The research progress is a study on planning and researching performance contents using the location of Samhakdo Island in Mokpo. First, the background of the theory of performance content planning based on local placeability was examined. Next, Samhakdo Island in Mokpo proposed planning for performance contents.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.5
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• pp.802-811
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• 2010

This study aimed to determine a tourist family's perceptions of dining at a holiday destination. A key assumption of this study was that dining at an unfamiliar locale at a tourist resort is engaging in risk-taking behavior by the tourist family. In this unfamiliar setting, participation in the local food market takes on a significant role in the tourist family's sense of satisfaction and loyalty. For the purpose of this study, involvement pertains to the family's perceived relevance of the objective of this study based on inherent needs, values, and interests. For this study, 151 subjects vacationing with his/her family on Jeju Island participated. To perform research on perceived risk and involvement in terms of the decision maker's capacity, only one member of each family responded to the survey, which examined the impact on sense of satisfaction of perceived risk and involvement in the local food scene. Perceived risks were divided according to financial, performance, physical, social-psychological, and time-risk factors. Perceived risk and involvement were found to be significant predictors of the overall satisfaction of the tourist family's local food consumption. Furthermore, performance risk was determined to be significantly linked to the tourist family's dining sense of satisfaction and loyalty. These findings provide some meaningful marketing implications for Jeju Island's tourism industry. Reducing the performance risk and increasing the local food involvement may activate rural tourism and local food consumption. Theoretical and practical contributions to local food marketing are discussed.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.218-218
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• 2019

Jeju island has an area of $1,810km^2$ and is considered the largest island in South Korea. In Jeju Island the average annual precipitation is 1,957mm. About 54% of precipitation is estimated to be lost due to evapo-transpiration and direct runoff, and the remainder is recharged. Historically springs and puddles were the island's primary sources of water. However, after 1970 all sectors, including the urban and industrial sectors depended solely on groundwater as their water resource. As vast amount of water is being recharged the Island has many springs, especially near the coastlines. Historlcally, spring of Jeju Island formed village and make it possible to continue a life. Also it produces many values such as the spring related story, culture, tourism and ecosystems. Especially, the naturally rare phenomenon that about 900 springs appear over the whole area of Jeju Island makes it possible to call it as a natural heritage. As a result of this most springs have either been destroyed or been in the state of neglect. In some cases it has been observed that springs were preserved by nature, however majority of the cases saw springs losing their own nature as a result of abandonment. It was recorded that there were 911 springs in Jeju Island with most of them being distributed along the coast, which consequently increases their susceptibility to seawater intrusion. The objective of this study is therefore to analyze Eco-cultural and Engineering characteristics about springs in the island, highlighting its past utilization and reestablishing its potential as a source of spring.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.226-241
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• 2015

This research aims to analyse rural change by increasing in urban-to-rural migrants in rural Jeju. In particular, the author analysed changes in rural area focusing on non-agricultural sector and local organization. Urban-to-rural migrants into rural Jeju have been causing increase in tourism business. Such an increase in tourism business caused increase in construction of service space and changes in land use. Meanwhile, the local organization formed by urban-to-rural migrants has differences in its members and its activities and implementing system of activities in comparison with those of native local organizations. The Seowgipo Rural Migrants Cooperative, which is the research target, has characters of urbanism even thoug it was formed in rural area.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1049-1054
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• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 2004.04a
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• pp.146-149
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• 2004

• Journal of the Korean Institute of Rural Architecture
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• v.14 no.4
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• pp.37-45
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• 2012

The villages in island were established overcoming natural environment through Shamanism and changed by developing various industrials like transportation. Gapa Island located in southern part of Jejudo is flat topography different from the other islands. The purpose of this study is to clarify characteristics on transformation of community space in Gapa Island. For purpose, community spaces in Gapa Island are researched such as establishment, function, change, and use of community space. Spatial components in Gapa Island are like as spaces in faith, residential area, area for production, commercial zone, community space, education facilities, public offices, port, and roads. The methods of this study are literature research and interview survey for residents in Gapa Island. The results are as followings: First, community space is in charge about social, industrial, and religious function. Second, for traditional spaces separated for male and female, demarcation of space does not exist in industrial side but the demarcation has still been exist in religious side. Finally, by development of tourism new community space has been charge in festival function as well as function of space like agora for meeting with people freely, which is relatively various in function of community space in social side. Role of the dock for ship, main transportation of island, is being increasing as square.

• Journal of the Korean Geographical Society
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• v.43 no.2
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• pp.171-187
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• 2008

Islands are vulnerable to outer influences due to their small size and isolation. Tourism often becomes an important development focus because of their unique culture and nature. Jeju-do, as well as other islands, has experienced such development mostly led by central government, and the regional change was understood as the outcome of global influences without much concern with the local response or strategy. Thus, vulnerability has been the key theme in island development studies. This paper examines the current state of island development as an outcome of locals' alternating strategy in which the islanders accept the central government's plan, but express their demands to modify them. It is reflected in the electoral preference for ruling or oppositional parties, local movements against central government's development plans, and the spatial organization of tourism sites from a few growth centers to more dispersed, balanced development. These suggest that the current state of island development is not derived from unidirectional global forces, even if islands are peripheral. Rather, it is the outcome of an alternating strategy of Jeju locals accepting the central government development plans while managing them for local benefits.

• Journal of Korean Society of Rural Planning
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• v.21 no.1
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• pp.129-141
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• 2015

This study classifies the types of spatio-functional differentiation in Korean island areas and analyses typical characters and suggests the development directions by each type. Eup/Myeon-level island areas are classified as six types by the factor analysis and the cluster analysis. First type is the traditional rural center. This type puts emphasis on maintaining phase as the central space and has to maximize development potential of the whole of settlement zone. Second type is the specialized region in manufacturing industry and the qualitative mutual growth of regional industries is able to be suggested. Third type is the specialized region in the neighborhood service provision. This type needs to devise the plan for utilizing potential customers actively and developing into the region specialized in tourism industry. Fourth type is the specialized region in tourism-support service functions. This type has to promote differentiated policies for maintaining amenity infra or value of countryside capital and preservation and utilization of resources by regional features. Fifth type is the fishing industry-dominated region. This type has to promote sustainable fishery development through the policy reflecting regional features and condition. Finally, sixth type is the sluggish region dominated with the traditional agriculture and fishery. This type is needed to aim at developing into the new food production base having the advantage of clean environment by strengthening support in specialized agro-fishery products. The existing researches on spatio-functional differentiation were mostly discussed with respect to land development, but this study highlights the difference in deal with the island areas distinguished from the condition of industry.