• 제목/요약/키워드: Involvement type and level

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백화점 패션상품 구매고객 관계본질 유형과 충성대상 (The Types of Relationship Quality and Multi-loyal Relations of Department Store Fashion Consumers)

  • 문희강;이은영
    • 한국의류학회지
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    • 제32권10호
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    • pp.1497-1508
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    • 2008
  • The objective of this study is to identify the types of relationship quality of department store fashion consumers. This study also aims to look at if consumers form different type of relationship quality with various relation partners. In this study, qualitative research was conducted on 25 female consumers to come to a comprehensive and in-depth understanding of fashion consumers' diverse loyal relationships. Fashion consumer's relationship quality consisted of 'self attachment', 'symbolic', 'trust', 'intimacy', 'compensational bind', and 'habitual alternative'. 6 relationship quality dimensions were distinguished according to each dimension's emotional involvement level and conscious activeness level of consumers. While self attachment was classified as emotional and active relationship quality, compensational bind and habitual alternative were typical relationship quality types of fashion store loyalty such as department store loyalty, thus classified as inertial and cognitive relationship quality type. This study might provide a useful direction to apparel brands and retailers in finding out which relationship quality type is more effective for differentiated marketing strategies.

Classification system for partial distal biceps tendon tears: a descriptive 3-Tesla magnetic resonance imaging study of tear morphology

  • Alex B Boyle;Simon BM MacLean
    • Clinics in Shoulder and Elbow
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    • 제26권4호
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    • pp.366-372
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    • 2023
  • Background: There is minimal literature on the morphology of partial distal biceps tendon (DBT) tears. We sought to investigate tear morphology by retrospectively reviewing 3-Tesla magnetic resonance imaging (3T MRI) scans of elbows with partial DBT tears and to propose a basic classification system. Methods: 3T MRI scans of elbows with partial DBT tears were retrospectively reviewed by two experienced observers. Basic demographic data were collected. Tear morphology was recorded including type, presence of retraction (>5 mm), and presence of discrete long-head and short-head tendons at the DBT insertion. Results: For analysis, 44 3T MRI scans of 44 elbows with partial DBT tears were included. There were 9 isolated long-head tears (20%), 13 isolated short-head tears (30%), 2 complete long-head tears with a partial short-head tear (5%), 5 complete short-head tears with a partial long-head tear (11%), and 15 peel-off tears (34%). Retraction was seen in 5 or 44 partial tears (11%), and 13 of the 44 DBTs were bifid tendons at the insertion (30%). Conclusions: Partial DBT tears can be classified into five sub-types: long-head isolated tears, short-head isolated tears, complete long-head tears with partial short-head involvement, complete short-head tears with partial long-head involvement, and peel-off tears. Classification of tears may have implications for operative and non-operative management. Level of evidence: III.

여대생의 라이프스타일 유행에 따른 화장품 구매 및 사용행동 분석 (An Analysis on the College Wonen's Buying and Using Behavior of Cosmetics According to Life-style Types)

  • 채정숙
    • 대한가정학회지
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    • 제39권11호
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    • pp.107-128
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    • 2001
  • The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.

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[Retracted]A Critical Assessment of the Implementation of Sources of Power: An Indian Context

  • Potluri, Rajasekhara Mouly;Challa, Siva Kumar;Challagundla, Srilakshmi
    • 산경연구논집
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    • 제5권1호
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    • pp.11-15
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    • 2014
  • Purpose - The core objective of this study is to comprehend the diverse nature of implementation of sources of power in the Indian context. Research design, data, and methodology - After a meticulous review of the relevant literature on various types of power with a particular kind of managers'involvement, the article reviews the Indian managers' behavioral perception and attitudinal disposition while exercising power in their organization, along with a judicious blend of different kinds of power to drive the organization to the expected level. Results - As an input to a full-fledged research study, researchers had taken up this precise discussion and observation on how the managers' community in India exercises its power. Generally, Indian managers usually implement legitimate power besides reward and coercive power as per the situation, by extending copious benefits to different stakeholders. Based on the psychological and behavioral disposition, Indian managers exercised power in their respective organizations in a fruitful manner. Conclusions -This article has carefully covered the entire corporate sector regardless of magnitude, type, or ownership. It is quite beneficial to all the proactive researchers and academia along with the corporate world.

Overexpression of twin-arginine translocation (TAT) pathway conferred immunity to Xanthomonas oryzae v. oryzae in rice

  • Nino, Marjohn C.;Song, Jae-Young;Nogoy, Franz Marielle;Kang, Kwon-Kyoo;Cho, Yong-Gu
    • 한국작물학회:학술대회논문집
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    • 한국작물학회 2017년도 9th Asian Crop Science Association conference
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    • pp.166-166
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    • 2017
  • OsTAT encodes a twin-arginine translocator (TAT) pathway signal protein. It contains a TRANS membrane domain and a chloroplast transit peptide. mRNA transcription profiling of OsTAT1 revealed that it is highly overexpressed in the leaves corroborating reports on its role in chloroplast. Moreover, its level of expression is more pronounced during earlier stages (germination, 3-leaf stage, and maximum tillering) of growth in rice. A lower disease progress curve of bacterial blight is evident in transgenic lines compared with the wild type, Dongjin indicating its involvement in immunity to Xoo. Expression pattern following infection of Xoo strain K2 depicts highest levels at 4 and 8 hour post-inoculation which implies crucial induction of resistance during early response. This study initially reports a new overview on the biological functions of plant's TAT pathway. Further molecular and genetic analyses are underway to provide detailed involvement of OsTAT in disease resistance.

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소구유형별 내의류 광고에 대한 소비자 태도-성적.비성적 소구유형을 중심으로- (Consumer's Attitudes toward Underwear Advertisements by Appeal Types-with or without Sex Appeal-)

  • 홍성순;황춘섭
    • 복식
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    • 제39권
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    • pp.283-299
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    • 1998
  • The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

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염화암모늄 영향에 따른 혼합종 메탄산화균의 종조성 변화 및 메탄올 대사 특성 (Effect of Ammonium Chloride on the Mixed Methanotrophs Species Composition and Methanol Metabolism)

  • 김이태;윤영한
    • 한국수처리학회지
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    • 제26권6호
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    • pp.27-42
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    • 2018
  • This study analyzed the utility of ammonium chloride ($NH_4Cl$) as a nitrogen source for methanotroph communities. When cultured in nitrate mineral salt (NMS) medium, the methanotroph community we identified four families, seven genera, and 16 type I and type II species of methanotrophs. Among species in the Methylobacter genus, Methylobacter marinus could be actively cultured in NMS medium without NaCl addition. Following the addition of 25 mM $NH_4Cl$, the numbers of the type I genera Methylomonas, Methylococcus, and Methylobacter were increased, whereas the numbers of the type II genera Methylocystis and Methylosinus were decreased after 5 days. In methanotroph communities, certain concentrations of $NH_4Cl$ affected methane consumption and growth of methanotrophs at the community level. $NH_4Cl$ caused a considerable decrease in the methane consumption rate and the expression of soluble methane monooxygenases (sMMOs) but did not inhibit the growth of Methylomonas methanica expressing sMMO. These results could be attributed to competitive antagonism of MMOs due to their direct involvement in ammonia oxidation.

Serum Level of Matrix Metalloproteinase-2 and -9 in Patients with Laryngeal Squamous Cell Carcinoma and Clinical Significance

  • Lotfi, Alireza;Mohammadi, Ghodrat;Saniee, Lale;Mousaviagdas, Mehrnoosh;Chavoshi, Hadi;Tavassoli, Atena
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권15호
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    • pp.6749-6751
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    • 2015
  • Background: Laryngeal cancer is an important malignancy in head and neck area and squamous cell carcinoma (SCC) is the most common type accounting for 95% of cases. Increase in matrix metalloproteinases (MMPs) in different tumors and their correlation with tumor invasiveness has been documented. However, most studies have evaluated MMP-2 and MMP-9 expression and few have evaluated serum levels. The aim of current study was to evaluate serum levels in patients with laryngeal SCC compared to normal subjects and assess any relation with tumor clinicopathological findings. Materials and Methods: In this case control study, 20 patients with oral SCC and 20 healthy subjects were included. Serum levels of MMP-2 and MMP-9 were compared between groups and correlations with findings including grade (T) and node involvement (N) were evaluated. Results: Patients with laryngeal SCC had significantly higher serum levels of MMP-2 (p=0.01) and MMP-9 (p=0.03) compared to healthy subjects. Patients with higher T stage (T3,4) had significantly higher MMP-2 (p=0.04) and MMP-9 (p=0.01). There was significant positive correlation between serum levels of MMP-2 with T stage (r=0.45, p=0.04) and lymph node involvement (r=0.563, p=0.01) and between levels of MMP-9 with T stage (r=0.527, p=0.01). Conclusions: Our results showed that compared to healthy subjects, both MMP-2 and MMP-9 are significantly increased in serum of laryngeal SCC cases. MMP-2 was correlated with lymph node involvement while MMP-9 has stronger correlation with T stage compared to MMP-2.

소비자의 제품 지각 위험에 대한 기업연상과 효과: 지식과 관여의 조절적 역활을 중심으로 (The Effect of Corporate Association on the Perceived Risk of the Product)

  • 조현철;강석후;김진용
    • 마케팅과학연구
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    • 제18권4호
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    • pp.1-32
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    • 2008
  • 기업연상(corporate association)이 제품 평가(product responses)에 어떻게 영향을 미치는 가에 대한 연구가 부진하다는 Brown and Dacin(1997)의 문제 제기가 있은 후, 기업연상이 제품 판단에 미치는 영향과 과정에 대한 조절변수와 매개변수들을 파악하려는 연구가 진행되어 왔다. 본 연구에서는 기업연상의 두가지 유형인 CA(corporate ability) 연상과 CSR(corporate social responsibility) 연상이 성능과 재무위험에 미치는 영향력과 그 영향력을 조절하는 변수들을 조사하였다. 분석 결과에 의하면, 주효과(main effects)에 있어서는, 가설에서 기대한 바와 같이 CA 연상이 성능위험과 재무위험에 유의한 영향력을 갖는 것으로 나타난 반면, CSR 연상은 성능위험과 재무위험에 대해 유의한 영향력을 갖지 않는 것으로 나타났다. 조절변수로 인한 상호작용효과와 관련해서는, CA 연상이 성능위험과 재무위험에 미치는 주효과에 대해 제품범주 지식과 관여는 각각 유의한 조절효과를 나타내었다. 하지만, CSR 연상이 성능위험과 재무위험에 미치는 주효과에 대해서는 제품범주 지식과 관여의 조절효과는 나타나지 않았다. 이러한 연구 결과를 통하여 제품의 기능적인 속성에 대한 정보가 부족한 제품에 대해 소비자가 지각하는 위험을 감소시키기 위하여, 기업은 CSR 연상보다는 CA 연상에 대해 강조할 필요가 있다는 결론을 내리게 되었다.

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드라마 「SKY 캐슬」에 나타난 아버지와 어머니의 문지기 유형 (Types of Parental Gatekeeping in Drama 「SKY Castle」)

  • 이영환
    • 한국콘텐츠학회논문지
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    • 제20권1호
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    • pp.593-604
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    • 2020
  • 본 연구는 드라마 「SKY 캐슬」에 등장하는 두 가족을 대상으로 3차원 문지기 행동(통제-격려-비난)과 문지기 유형을 분석하였다. 이론상으로 가능한 8개의 문지기 유형 중 드라마 「SKY 캐슬」에서 가장 많이 묘사된 전통적 차단자 유형 이다. 드라마의 한서지과 같은 전통적 차단자 유형의 어머니는 자녀양육에 참여하려는 아버지에게 힘든 상황을 만들기도 하지만, 참여에 관심이 없는 강준상과 같은 아버지는 이를 환영할 수 있다. 또한 아버지 차민혁의 강압적이고 독재적 양육에 대항하여 어머니 노승혜는 자녀를 보호하기 위하여 차단 전략을 사용하면서 이혼까지 감행하고자 하였다. 한편 드라마 「SKY 캐슬」의 결말에서는 가족의 갈등이 해결되어가는 과정으로서 촉진적 개방자 문지기유형을 제시하였다. 즉 한서진과 노승혜는 아버지의 참여를 제지하기 보다 격려하고 지지하면서 통제를 효과적으로 사용함으로써 부부가 서로를 모니터링하면서 양육에 함께 참여하는 촉진적 개방자로 변화된 것이다.