• Title/Summary/Keyword: Involvement theory

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A Study on Relationship between CEO′s Entrepreneurship in Venture Business and Organizational Effectiveness. - Focused on Innovativeness, Risk-taking and Proactiveness- (벤처기업 CEO의 기업가정신과 조직유효성의 관계에 관한 연구 -혁신성, 위험감수성, 진취성을 중심으로-)

  • Park David S.;Kim Yeon Jeong
    • Journal of Korea Technology Innovation Society
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    • v.7 no.3
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    • pp.479-505
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    • 2004
  • The purpose of this study is to investigate between CEO's Entrepreneurship in Venture Business and Organizational Effectiveness. CEO's Entrepreneurship variable consist of Innovativeness, Risk-taking and Proactiveness. Organizational effectiveness concept composed of system approach and the contingency theory and it's variable consisted of job satisfaction and organizational commitment. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL.8 program. Refined Survey data are 412/Major findings are as follows; Only Proactiveness variable of CEO's entrepreneurship have significant relation to Organizational Effectiveness(job satisfaction and organizational involvement). Innovativeness and Risk taking variables are partially supported to influence to Organizational Effectiveness.

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Study of the Civil Liability for Unborn Life (출생 전 생명에 대한 민사법적 고찰)

  • Park, Dong-Jin
    • The Korean Society of Law and Medicine
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    • v.10 no.1
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    • pp.77-116
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    • 2009
  • Owing to the development of Biotechnology, the involvement of humans in life before birth has been increasing. This means the need for the protection of unborn life takes on new importance. The respect for life and human beings which is based on fundamental constitutional principle should still be respected under civil law. This study examines how methods of respect for life are embodied in civil liability law. In particular, it enunciates the protection of unborn life within time-flow. Lastly, it studies the instruments of the civil liability law and the extent of protection for a fetus from the process of fertilization of an ovum by a sperm, development into an embryo and implantation. Especially, it looks into when and how the subject of the right changes. Besides, it critically scrutinizes the opinions of leading case lawyers and the Constitutional Court which conclude that, in order for a fetus to become the subject of Damage law, it is required to be born alive to comply with precedent. Furthermore, it suggests an alternative interpretation theory.

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Challenge of Understanding Multichannel Customer Behavior in 21st Century: A Meta-analysis

  • Kim, Soohyun;Ahn, Insook
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.14-28
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    • 2014
  • The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

Development of a Delirium Educational Program for Hospital Nurses

  • KANG, Yun
    • International Journal of Advanced Culture Technology
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    • v.7 no.3
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    • pp.70-78
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    • 2019
  • This paper outlines an intervention protocol used to educate nurses in a project that implemented and evaluated a delirium educational program in one general hospital. It outlines an evaluation of the content of the education and processes used to deliver the intervention through an analysis of reflective notes. The educational protocol was designed for adult learners and grounded in the six assumptions of Knowles' learning theory. Results suggest the educational program positively impacted on participating nurses' knowledge, attitudes and family caregiver involvement in delirium care of hospitalized older adults with and without dementia. This paper also acknowledges the challenges involved in sustaining a practice change through an educational intervention.

Knowledge and Technology Resources for Knowledge Management Practices of Nonprofit Organizations in Thailand

  • Le, Quang Ngoc;Tuamsuk, Kulthida
    • Journal of Information Science Theory and Practice
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    • v.9 no.3
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    • pp.42-55
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    • 2021
  • Knowledge and technology resources are the most crucial sources for the achievement of sustainable development in competitive advantage. Meanwhile, few empirical studies have clarified the types of knowledge and technology resources that nonprofit organizations (NPOs) use and develop. This study aims to categorize knowledge and technology resources in NPOs that both researchers and practitioners can use to develop the nonprofit sector further. A qualitative research method was used for the study. Data were collected from 31 interviews with senior and founding members of NPOs in Thailand. Analysis of qualitative data identified five critical categories of knowledge resources: human resources, organizational practices, partnership or stakeholder involvement, operational practices, and other resources. This study also illustrates both internal and external technology resources, which are used in sample organizations. The study's findings contribute to developing a body of knowledge management literature related to the knowledge and technology resources of NPOs.

A Study on Attitudinal Constructs Influencing on Olympic Sponsorship (올림픽마케팅에서의 스폰서십 효과에 관한 연구)

  • Chun Myung-Hwan;Kim Woo-Hui
    • Management & Information Systems Review
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    • v.9
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    • pp.139-163
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    • 2002
  • While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

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An Empirical Study on Factors Influencing a Consumer's Switching Behavioral Intention in the Internet Shopping Mall Environment (인터넷 쇼핑몰에서 고객 전환의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Jong Uk;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.199-209
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    • 2013
  • This study empirically investigates how the switching barriers influence the consumer's perceived intention to change his or her current favorite internet shopping mall. Drawing from switching cost theory, variables pertaining to trust, shopping mall service quality, product price, web page quality, switching barriers were examined to examine the consumer's behavioral intention to switch to another shopping mall. The interaction effect of consumer involvement was also included in the research model. The results of the study report that customer satisfaction and switching cost influence shopping switching intention, while the effect of attractiveness of the shopping mall was not significant in the statistical analysis. Furthermore, a moderating effect of consumer involvement was not found significant in the PLS analysis. The study demonstrates the shopping mall owners try to increase the customer's overall satisfaction and raise the switching barrier by providing mileage advantages, for instance.

A Study on the Effects of Domestic Medical Library Librarians' Awareness of the COVID-19 Situation on Information Services (국내 의학도서관 사서의 코로나19 상황 인식이 정보서비스에 미치는 영향에 관한 연구)

  • Kim, Tae Min;Kim, Hai Hin;Lee, Min Ji
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.3
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    • pp.303-319
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    • 2021
  • This study sought to find out the status of medical libraries in Korea that provide information services related to the Covid-19 situation, and how the librarian's perception of the Covid-19 situation, the main body of the library's information provision, affects the provision of related information services. For this purpose, we checked the website for Covid-19 information service. In order to understand the degree of awareness of Covid-19, Grunig's Situational Theory was applied to classify four types of librarians according to the degree of problem recognition, constraint recognition, and involvement recognition, and to analyze how the three perceptions affect Covid-19 related information services. As a result, only 25 out of 144 korean medical libraries provided information services related to Covid-19. The librarian, the main agent of the library's information provision, found that the problem recognition and involvement recognition in the Covid-19 situation were high, constraint recognition were low, and the level of information service was very active. And only constraint recognition has been shown to have a significant impact on providing Covid-19 related information services. Further research when future sources are available and follow-up research on how librarians' perceptions affect library operations are also proposed.

Empirical Research on Types and Service Attributes of Mobile Donation Applications (모바일 기부 앱의 사용 의도에 영향을 미치는 요인에 관한 실증 연구)

  • Kim, Mingyung;Choi, Uiju;Choi, Boreum
    • Information Systems Review
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    • v.18 no.2
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    • pp.107-125
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    • 2016
  • With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

A Marketing Theory-Based Approach to Customer's Perceived Shopping Experience (고객의 지각된 쇼핑경험에 대한 마케팅 이론적 접근)

  • Yoon, Sung-Joon;Choi, Dong-Choon
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.95-131
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    • 2008
  • This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

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