• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.269-283
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• 2021

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.705-715
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• 2021

This study examines the simultaneous impact of gender and administrative post on the research motivation of university lecturers. There are 475 selected questionnaires that are qualified for data processing and the collected data are analyzed by two-way analysis of variance (ANOVA). The results show the relationship between administration involvement and scientific research of lecturers. In general, lecturers with administrative post have higher research motivation than lecturers without administrative post. More specifically, the level of administrative post has positive correlation with research motivation of female lecturers, but has negative correlation of male lecturers. It means that a female lecturer with higher administrative post also has more motivation to conduct research. Conversely, the higher administrative post a male lecturer has, the less research motivation he is. The cause of this difference is the pressure of earning money on Asian men, including Vietnamese men, who are considered to be main breadwinners of their family. When having an administration post, the more chances male lecturers have to earn money, the less time they can spend for scientific research. This suggests that the solution for managers is to perform annual assessment, fulfill promotion process, build up motivation and reward system, and establish recruitment and promotion policies.

• Journal of Contemporary Eastern Asia
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• 제20권1호
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.

• 농촌지도와개발
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• 제29권1호
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• pp.1-18
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• 2022

The government is in the process of pursuing various resident-driven rural development projects for rural development. Accordingly, the government is promoting various software projects to enhance social capital in order to effectively involve residents in rural development projects. However, residents' participation in rural development projects is still passive, while passive residents' involvement creates various problems such as conflicts among residents in the process of project implementation and poor operation after project implementation. This study is intended to be a basis for inducing voluntary community participation in rural development projects by disclosing the intention of residents to participate in the community's internal solidarity with social capital and connection with external communities. According to the analysis of 195 rural residents, three groups were divided according to the level of social capital awareness. While individualist groups with low integration and social capital were 25.1%, they were more integrated, but the average family-oriented group was 42.5%, and social-development groups with high integration and linked social capital were 32.3%. This study is meaningful in that it revealed that the social capital of the resident community is an important factor in both the internal solidarity (integrity) and the external community connection (connectivity) in the rural area development project.

• 한국의류학회지
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• 제46권5호
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• Journal of Information Science Theory and Practice
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• 제11권3호
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• pp.58-78
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• 2023

This study aimed to discover the notable experiences of Library and Information Science students in a virtual internship program. It employed qualitative descriptive research design by thematically analyzing the monthly internship journal of the interns. Using Colaizzi's method to identify themes from their experiences, the study revealed that interns expected to gain knowledge and skills on operations, services, and new information communication technologies in libraries. Orientation was found helpful in identifying the things interns needed to prepare. The interns faced issues from procrastination and technical difficulties, which they coped with employing avoidance strategies. Overall, the internship was viewed as an opportunity to learn and navigate the online digital system of the library despite the coronavirus disease 2019 pandemic. They realized their capacity and reflected on which competencies need improvement. In conclusion, students still learned the necessary knowledge and skills of a librarian; experienced the challenges faced in an actual library and were provided with various opportunities and realizations regarding the practice of librarianship. This study proposed a three-stage framework that outlines the involvement of the supervising instructors, librarians, and interns in the internship program from the preparation to the process and post-assessment.

• 유통과학연구
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• 제21권4호
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• 한국의류산업학회지
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• 제25권1호
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• pp.113-118
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• 2023

In this study, we tried to investigate the influence of the career maturity of college students majoring in cosmetology on their devotion to the major. Research results As a result of analyzing the correlation between the career maturity level of cosmetology majors and the sub-factors of devotion to majors, all questions showed positive correlations between the career maturity of cosmetology majors and devotion to majors. as a result of analyzing the influence of career maturity on major activity sub-factors of major involvement, the crystallinity of career maturity , readiness statistically. As a result of analyzing the effect of career maturity on the major satisfaction subfactor of major immersion, the crystallinity of career maturity , readiness, and certainty were shown to have statistically significant positive effects. Through research results, we aim to develop a positive career maturity for cosmetology majors, improve their immersion in their majors, and establish a sense of values through correct theory and practical education. Immersion education and ongoing guidance seem necessary. Through this research, we hope that active discussions will be held on the career maturity of college students majoring in cosmetology and their devotion to the major.

• 인간행동과 음악연구
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• 제2권2호
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• pp.15-31
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• 2005

아동에게 있어서 말기 질환의 범위는 악성종양을 비롯하여 선천성 대사이상, 염색체 이상, 선천성 기형, 신경근육계 질환, 기타 다른 불치의 상태까지 포함한다. 병원환경에서 이러한 말기 질환 아동은 질병의 치료 과정과 관련하여 공포심, 분노, 좌절감을 경험할 수 있으며 통제된 병원 환경안에서 자율성을 제한받기 때문에 통제감을 상실하고 무기력해질 수 있다. 본 연구에서는 환경적 지지 모델(Contextual Support Model of Music Thterapy)을 중심으로 음악치료가 병원환경에 있는 말기질환자들의 정서 및 기능 변화에 긍정적 변화를 줄 수 있는지를 알아보았다. 환경적지지 모델 음악치료는 음악 환경의 구조적인 특성(structure), 자발성 지지(autonomy support) 그리고 참여(involvement)라는 세 가지 요소로 구성된다. 그리고 이러한 치료적 구성 요소로 이루어진 음악 환경은 아동의 활동을 지지하고 격려하도록 도와준다. 이 세 가지 치료적 요소를 중심으로 하여 본 연구는 말기질환 아동과의 음악치료사례를 분석하여 말기 질환 아동의 행동이 환경적 지지 역할을 하는 음악 안에서 어떠한 유형으로 나타나는지에 대해서 알아보았다. 본 연구의 대상자는 만 10살의 급성 림프성 백혈병 여아로 총 9회의 세션을 통한 음악 치료 활동 내용을 질적 연구방법으로 사용하여 내용분석을 하였다. 내용분석은 환경적 지지모델의 세 가지 치료적 요소 중심으로 본 연구자가 설정한 행동들을 기준으로 이루어졌다. 환아와의 주 음악 치료 활동은 악기 연주하며 노래부르기, CD플레이어로 노래 들으면서 노래 부르기, 노래 만들기, 노래 가사 탐색하기 활동으로 이루어졌다. 본 연구의 결과는 다음과 같다. 환경적인 구조적 특성(Structure) 측면에서는 음악치료는 노래를 부를 수 있는 환경과 악기를 연주할 수 있는 환경을 제공해주고 음악 만들기 활동을 할 수 있는 준비를 해줌으로써 아동이 성공적으로 음악 활동을 할 수 있도록 방향을 제시해주었다. 자발성 지지(Autonomy support) 측면에서 음악치료는 노래를 부르거나 악기를 연주할 때 여러 가지 선택의 기회를 제공함으로써 아동이 자발적으로 참여할 수 있도록 하였다. 참여(Involvement)의 측면에서는 치료사가 아동에게 긍정적인 강화를 제시함으로써 아동이 긍정적으로 경험하고 공유된 활동 안에서 치료사와 상호 협력적으로 음악활동을 진행하는 모습을 볼 수 있었다. 이와 같이 음악치료는 환경적으로 지지 역할을 하며 정서적으로 위축되어있는 아동에게 자발성과 독립성을 개발시켜주고 병원 환경이라는 제약된 환경 안에서 자율성을 촉진시켜줄 수 있음을 보여주었다. 이러한 음악 치료의 효과를 근거로 하여 입원 환경에 있는 아동들을 위한 더 다양한 접근 방법의 음악치료 연구가 이루어지기를 기대한다.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.238-252
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• 2017

디지털 미디어 환경에서 개인은 직면한 기부이슈에 대하여 보다 능동적으로 정보를 취득하고 선택하며 전달하며 기부이슈를 심화, 확산시키기도 한다. 이러한 미디어 이용의 변화로 기부행동연구에 다른 관점의 접근이 필요하게 되었다. 개인들은 직면한 기부 문제에 대해 더 잘 알고자하는 동기에 의해 문제와 관련된 커뮤니케이션 행동을 할 가능성이 있다. 또한 잠재적인 기부자의 인식특성과 커뮤니케이션 특성의 관계를 이해하는 것은 기부요청 전략에도 도움이 될 것이다. 따라서 본 연구는 문제해결 상황이론을 토대로 인식과 지각된 도덕적 책임감, 예기된 죄책감이 희귀난치병 어린이 문제해결을 위한 커뮤니케이션 행동에 미치는 영향을 살펴보고자 하였다. 연구 결과, 희귀난치병 어린이에 대한 문제인식이 높고, 자신과 관련되어 있다는 관여인식이 크며 문제해결에 대한 제약인식이 낮을수록 희귀난치병 어린이 문제 해결에 대해 더 잘 알고자하는 상황적 동기화가 활성화되었다. 이어 문제해결에 대한 개인적 판단기준인 준거지침과 상황적 동기화는 문제해결을 위한 커뮤니케이션 행동(정보수용, 정보선별, 정보공유, 정보전파, 정보주목, 정보추구)에 구별된 영향을 주었다. 즉, 상황적 동기화는 여섯 정보행동 모두에 정적인 영향력이 있는 반면, 준거지침은 적극적 정보행동(정보선별, 정보전파, 정보추구)에만 정적인 영향을 주었다. 또한 추가된 변인인 지각된 도덕적 책임감과 예기된 죄책감 역시 상황적 동기화에 정적인 영향을 주는 것으로 나타나 기부행위 연구 맥락에서 문제해결 상황이론의 독립변인의 확장 필요성을 제기한 본 연구를 뒷받침하였다.