• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.307-318
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• 2014

This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.

• Korean Journal of Logic
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• v.17 no.1
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• pp.137-181
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• 2014

I will propose the radical indeterminacy for solving the higher-order vagueness' dilemma. The radical indeterminacy means that the indeterminacy of 'a is P' implies the indeterminacy of 'a is a borderline case of P.' I will compose my argument two steps: first I will suggest conditions for overcoming the dilemma by analyzing its structure and second I will offer the radical indeterminacy that satisfies aforementioned conditions. I think the higher-order vagueness' dilemma occurs owing to the misunderstanding about the unclarity or the indeterminacy of borderline cases that is an basic intuition of vagueness. So conditions for solving the dilemma are also criteria of adequacy on the theory of vagueness. Thus I will propose II-rule that satisfies above conditions and the radical indeterminacy as a new understanding about vagueness.