• 제목/요약/키워드: Introduction strategy

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대학 교육의 메타버스 활용 현황 및 도입 전략에 대한 연구: 단계별 메타버스 도입 프레임워크 개발을 바탕으로 (A Study on Metaverse Utilization and Introduction Strategies in College Education: Based on Step-by-step Metaverse Introduction Framework)

  • 손영진;박민정;채상미
    • 지식경영연구
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    • 제24권1호
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    • pp.1-29
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    • 2023
  • 코로나19 팬데믹으로 인한 사회적 거리두기의 일상화는 전 산업에 걸친 디지털 전환(Digital Transformation)을 가속화하였고 교육 분야에서도 IT 기술과 교육 서비스가 융합된 에듀테크(Edutech)가 확산되며 대학 교육에서도 변화를 가져왔다. 대학에서의 비대면 온라인 강의는 오프라인 학습의 병행 또는 보조적 수단이었으나 코로나19 팬데믹 이후 확산된 비대면 온라인 동영상 수업은 학습자와의 상호작용 부재, 학습자의 학업 이해도 저하 등의 한계를 보였고 대안으로 실시간 온라인 강의가 병행되었으나 상호작용 한계를 해결하지 못하고 기존 온라인 교육의 장점인 시공간 제한 없는 학습마저 없애는 문제가 발생하였다. 또한 학생들의 대학내 활동 참여 기회 감소에 따른 경험 부재로 인한 사회화 능력 감소가 우려되나 Zoom 과 같은 2차원 디지털 환경의 웹 회의 플랫폼을 사용한 온라인 활동은 학생들의 사회활동에 충분히 기여하지 못하였다. 이와 같은 한계를 극복하고자 하는 방법으로 '메타버스'가 주목받기 시작하였다. 메타버스는 아바타를 사용하는 3차원으로 구성되는 가상세계이나 상호작용, 사회적, 경제적 활동과 같은 실생활을 구현한 기술적 특징을 가져 온라인 교육의 한계 및 의사소통 한계 문제를 해결하는 학습 공간, 비교과 활동 지원 플랫폼으로 사용되기 시작하고 있다. 메타버스를 이용한 대학 교육의 실제 적용을 위해 도입 전략의 마련이 필요한 시점으로 이를 위해 본 연구에서는 첫째, 메타버스의 개념, 특징, 서비스 유형 등 메타버스와 관련된 전반적인 선행연구와 메타버스 적용사례를 고찰하고 둘째, 기술수명주기 모델과 혁신 기술 확산 이론을 바탕으로 한 메타버스 도입 프레임워크를 구축하고 단계적 도입 전략 및 주 사용층에 따른 특화된 도입 방안을 수립하여 시나리오로 제시하였다. 이를 통해 신기술 도입의 이론적 배경, 메타버스 연구의 확산 뿐 아니라 효율적 도입 전략 형성과 연계 서비스 모델 기초 제공, 대학의 부가가치 창출 전략을 제공할 수 있는 실무적 기반을 제시한다.

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

  • Ivanova, Nataliia;Popelo, Olha;Avhustyn, Ruslan;Rusak, Olena;Proshchalykina, Alina
    • International Journal of Computer Science & Network Security
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    • 제22권1호
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    • pp.149-160
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    • 2022
  • The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

원양 작전 능력 확보를 위한 한국 해군의 장기(長期) 발전 방안 - 항공모함 및 원자력 잠수함 도입제안을 중심으로 - (Republic of Korea Navy's Long-Term Development Plan to Acquire Operational Capabilities at Distant Ocean - Focused on Introduction of Aircraft Carrier and Nuclear-powered Submarine -)

  • 김재엽
    • Strategy21
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    • 통권34호
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    • pp.149-177
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    • 2014
  • Today distant oceans around the world are regarded as a major 'global commons' for international trade and transportation. Korea is not an exception, because Korea hugely depends on sea lines of communication (SLOC) for supplying vital commodities such as food and energy resource. As a result, assuring a free and safe use of distant ocean beyond territory is also an important agenda for Korea's maritime security. However there are a number of challenges for Korea to enjoy a free and safe use of distant ocean; dangers of regional maritime conflict in East Asia, naval arms race of China and Japan, and concerns on possible decline of U.S naval presence and power projection capabilities. These factors provide a reasonable basis for Republic of Korea Navy (ROKN) to pursue capabilities for major naval operations at distant ocean in a long-term perspective toward the year 2030. The introduction of aircraft carrier and nuclear-powered submarine is a key requirement for achieving this goal. ROKN needs to acquire a 'multi-role strategic landing platform' type of light aircraft carrier, which takes a role to escort naval task force by providing air superiority at distant ocean. Additionally nuclear-powered submarine will offer ROKN a formidable power to carry out offensive missions effectively at distant ocean.

스마트워크 전략에 관한 연구 (A Study of the Strategy on Smart Work)

  • 박경혜
    • 디지털융복합연구
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    • 제9권4호
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    • pp.213-222
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    • 2011
  • 본 논문은 한국 기업의 스마트워크 도입 전략을 제시하고자 하였다. 최근 한국에서는 스마트워크에 대한 관심이 고조되고 있으며 민간기업의 도입이 활발하게 추진되고 있으나 스마트워크 전략이 부재하여 여러 문제점이 부각되어 왔다. 본 논문에서는 그 중에서도 도입을 위한 전략체계와 관련하여 관련 연구 성과에 대해 문헌연구하여 가이드라인이 될 만한 전략체계를 소개하였다. 그리고 그 기본방향에 따른 실제적인 도입 절차에 대하여 방송통신위원회가 제시한 스마트워크 도입운영 가이드북을 검토하고 스마트워크 2.0시대에 맞는 스마트워크 도입절차를 제시하였다.

Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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물안전계획(Water Safety Plan)의 국내 도입방안 (Introduction of Water Safety Plan in Korea)

  • 김진근
    • 상하수도학회지
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    • 제26권4호
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    • pp.535-545
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    • 2012
  • Recently, drinking water quality has significantly improved with the progress of water treatment technologies, however, customer's trust on tap water is still relatively low. Low trust on water quality is mainly due to vague anxiety. Therefore, to improve customer's trust on drinking water quality new strategy such as water safety plan(WSP) which recommended by WHO and IWA should be introduced. WSP can be defined as an approach which uses comprehensive risk assessment and risk management approach that encompasses all steps in water supply from catchment to consumer to ensure the safety of a drinking water supply. In this study, cases on WSP introduction in other countries as well as strategy for the introduction of WSP in Korea were investigated. In addition, recommendations on the improvement of the current water contamination response manual was suggested based on the analysis of the existing manual at a full scale water treatment plant.

특허 포트폴리오 구성과 신제품 출시 성과: 특허 재정비 활동의 조절효과를 중심으로 (Patent Portfolio Composition and New Product Introduction: The Moderating Role of Technological Resource Rearrangement)

  • 김나미;이종선
    • 지식경영연구
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    • 제19권3호
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    • pp.63-87
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    • 2018
  • In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms' patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

CIO제도의 핵심성공요인 분석을 통한 성공적인 도입 전략의 수립 (The Formulation of a Successful Introduction Strategy on the CIO System by Analyzing its Critical Success Factors)

  • 오재인
    • Asia pacific journal of information systems
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    • 제10권1호
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    • pp.189-205
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    • 2000
  • It is important to investigate into the critical success factors(CSFs) of the CIO system in order to formulate a successful introduction strategy of the system. In an effort to provide the strategy, this research attempts to identify the CSFs of the system in the organizations of the private and public sectors in Korea. A result from the analysis of data collected shows that most organizations in Korea have already adopted, or are planning to adopt, the CIO system, implying that the value of the system is well recognized. Another result suggests that the success of the CIO system necessitate the CIO's abilities to recommend adequate IT and to apply appropriate IT solutions for the organization.

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국내 완성차 물류 네트워크 합리화 방안 연구 (A Study on the Outbound Logistics Network Rationalization of Domestic Automobile Industry)

  • 김대기;조한홍
    • 한국유통학회지:유통연구
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    • 제7권1호
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    • pp.1-20
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    • 2002
  • Many of logistics-related research in automobile industry has focused on inbound logistics and procurement. Research into outbound logistics is relatively few. As a starting research into outbound logistics in automobile industry, this paper examined its logistics network problems with three aspects - location strategy, inventory strategy and transportation strategy. We proposed alternatives of logistics network design resolution, and presented three practical scenarios based on those alternatives. Based on interview, on-site visit and internal data collection processes, we identified major domestic outbound logistics problems such as redundant logistics bases, inefficient delivery policy, insufficient inventory capacity, inventory stock quality deterioration, inefficient transportation system, and etc. In order to cope with those problems, we proposed such strategic alternatives as introduction of hub-and-spoke system, integration of logistics bases, introduction of (automatic) parking building, diversification of transportation mode, and etc. At the same time, we constructed three practically executable scenarios based on those ideas. The first is "Center Hub" scenario, the second is "Metropolitan Hub" scenario. The third and last scenario is "Regional Consolidation of Warehouses (distribution centers)".

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