• Title/Summary/Keyword: Introduction strategy

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A Study on Metaverse Utilization and Introduction Strategies in College Education: Based on Step-by-step Metaverse Introduction Framework (대학 교육의 메타버스 활용 현황 및 도입 전략에 대한 연구: 단계별 메타버스 도입 프레임워크 개발을 바탕으로)

  • Son, Young Jin;Park, Minjung;Chai, Sangmi
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.1-29
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    • 2023
  • The COVID-19 pandemic has accelerated digital transformation across all industries and daily life. Edutech is spreading in the education field, also bringing changes in university education. Non-face-to-face online-only classes at universities have spread after the COVID-19 pandemic physical distancing started. Online-only or real-time online classes showed diverse educational imitations. 'Metaverse' started to attract attention as a learning space and community activity support platform that may solve the limitations of online education and communication. It is time to prepare an introduction strategy for the actual application of education using metaverse. This study, first, by examining previous studies and cases of metaverse application, and second, establishing a metaverse introduction framework based on the technology lifecycle model and the innovation diffusion theory. Finally, we provide an introduction strategy in steps, a specialized introduction plan according to the main users is established and presented as a scenario. We expect that this study will provide the theoretical background of the new technology introduction and the spread of metaverse research. Also, we present an efficient introduction strategy, the basis for a service model, and a practical basis for the university's value-added strategy.

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

  • Ivanova, Nataliia;Popelo, Olha;Avhustyn, Ruslan;Rusak, Olena;Proshchalykina, Alina
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.149-160
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    • 2022
  • The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

Republic of Korea Navy's Long-Term Development Plan to Acquire Operational Capabilities at Distant Ocean - Focused on Introduction of Aircraft Carrier and Nuclear-powered Submarine - (원양 작전 능력 확보를 위한 한국 해군의 장기(長期) 발전 방안 - 항공모함 및 원자력 잠수함 도입제안을 중심으로 -)

  • Kim, Jae-Yeop
    • Strategy21
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    • s.34
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    • pp.149-177
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    • 2014
  • Today distant oceans around the world are regarded as a major 'global commons' for international trade and transportation. Korea is not an exception, because Korea hugely depends on sea lines of communication (SLOC) for supplying vital commodities such as food and energy resource. As a result, assuring a free and safe use of distant ocean beyond territory is also an important agenda for Korea's maritime security. However there are a number of challenges for Korea to enjoy a free and safe use of distant ocean; dangers of regional maritime conflict in East Asia, naval arms race of China and Japan, and concerns on possible decline of U.S naval presence and power projection capabilities. These factors provide a reasonable basis for Republic of Korea Navy (ROKN) to pursue capabilities for major naval operations at distant ocean in a long-term perspective toward the year 2030. The introduction of aircraft carrier and nuclear-powered submarine is a key requirement for achieving this goal. ROKN needs to acquire a 'multi-role strategic landing platform' type of light aircraft carrier, which takes a role to escort naval task force by providing air superiority at distant ocean. Additionally nuclear-powered submarine will offer ROKN a formidable power to carry out offensive missions effectively at distant ocean.

A Study of the Strategy on Smart Work (스마트워크 전략에 관한 연구)

  • Park, Kyung-Hye
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.213-222
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    • 2011
  • The purpose of this paper is to propose a smart work implementation strategy of Korean companies. Recently in Korea, the interest in smart work is growing and actively promoting but the introduction of private enterprise strategy is absent. However the smart work has been highlighted several issues. In this paper, among the issues, we studied the strategy for introducing smart work system with respect to the related research and literature on strategies and guidelines that may be introduced to the system. With reference to the actual introduction of the basic directions for the procedure proposed by the Korea Communications Commission, we try to review the operating guides and to propose smart work 2.0 implementation strategy, framework and some procedure.

Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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Introduction of Water Safety Plan in Korea (물안전계획(Water Safety Plan)의 국내 도입방안)

  • Kim, Jin-Keun
    • Journal of Korean Society of Water and Wastewater
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    • v.26 no.4
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    • pp.535-545
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    • 2012
  • Recently, drinking water quality has significantly improved with the progress of water treatment technologies, however, customer's trust on tap water is still relatively low. Low trust on water quality is mainly due to vague anxiety. Therefore, to improve customer's trust on drinking water quality new strategy such as water safety plan(WSP) which recommended by WHO and IWA should be introduced. WSP can be defined as an approach which uses comprehensive risk assessment and risk management approach that encompasses all steps in water supply from catchment to consumer to ensure the safety of a drinking water supply. In this study, cases on WSP introduction in other countries as well as strategy for the introduction of WSP in Korea were investigated. In addition, recommendations on the improvement of the current water contamination response manual was suggested based on the analysis of the existing manual at a full scale water treatment plant.

Patent Portfolio Composition and New Product Introduction: The Moderating Role of Technological Resource Rearrangement (특허 포트폴리오 구성과 신제품 출시 성과: 특허 재정비 활동의 조절효과를 중심으로)

  • Kim, Nami;Lee, Jongseon
    • Knowledge Management Research
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    • v.19 no.3
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    • pp.63-87
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    • 2018
  • In a rapidly changing technology environment, managing and rearranging the patent portfolios is one of the main sources of competitive advantage for firms. This study analyzes the effects of patent portfolio composition on new product introduction related to resource allocation. This study also looks at the moderating role of rearranging the patent portfolios on new product introduction. Our empirical analysis of the global pharmaceutical industry shows that firms with high-value patent portfolios exhibit a tendency to launch new products, and patent portfolio diversity shows a U-shaped relationship with new product introduction. In addition, the patent portfolio rearrangement positively moderates the relationship between patent portfolio diversity and new product introduction. The results are expected to provide implications for firms' patent portfolio composition and patent portfolio rearrangement related to innovation performance such as new product introduction.

The Formulation of a Successful Introduction Strategy on the CIO System by Analyzing its Critical Success Factors (CIO제도의 핵심성공요인 분석을 통한 성공적인 도입 전략의 수립)

  • On, Jae-In
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.189-205
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    • 2000
  • It is important to investigate into the critical success factors(CSFs) of the CIO system in order to formulate a successful introduction strategy of the system. In an effort to provide the strategy, this research attempts to identify the CSFs of the system in the organizations of the private and public sectors in Korea. A result from the analysis of data collected shows that most organizations in Korea have already adopted, or are planning to adopt, the CIO system, implying that the value of the system is well recognized. Another result suggests that the success of the CIO system necessitate the CIO's abilities to recommend adequate IT and to apply appropriate IT solutions for the organization.

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A Study on the Outbound Logistics Network Rationalization of Domestic Automobile Industry (국내 완성차 물류 네트워크 합리화 방안 연구)

  • 김대기;조한홍
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.1-20
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    • 2002
  • Many of logistics-related research in automobile industry has focused on inbound logistics and procurement. Research into outbound logistics is relatively few. As a starting research into outbound logistics in automobile industry, this paper examined its logistics network problems with three aspects - location strategy, inventory strategy and transportation strategy. We proposed alternatives of logistics network design resolution, and presented three practical scenarios based on those alternatives. Based on interview, on-site visit and internal data collection processes, we identified major domestic outbound logistics problems such as redundant logistics bases, inefficient delivery policy, insufficient inventory capacity, inventory stock quality deterioration, inefficient transportation system, and etc. In order to cope with those problems, we proposed such strategic alternatives as introduction of hub-and-spoke system, integration of logistics bases, introduction of (automatic) parking building, diversification of transportation mode, and etc. At the same time, we constructed three practically executable scenarios based on those ideas. The first is "Center Hub" scenario, the second is "Metropolitan Hub" scenario. The third and last scenario is "Regional Consolidation of Warehouses (distribution centers)".

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