• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.79-92
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• 2012

The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention in internet shopping mall. The survey research was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, pearson's correlation analysis using Amos 19. The results of this study were as follows: First, each interactivity dimension had a Significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on 'trust' than on 'affective commitment'. Second, People-people interactivity showed stronger effect on each consumer-internet brand relationship dimension compared with contents-people interactivity. It suggested that internet shopping mall marketer should respond quickly to consumer's need and provide the strategic method to make consumers communicate each other. Third, only 'trust' dimension of consumer-internet brand relationship positively affected consumer's repurchase intention. while 'affective commitment' dimension did not affect consumer's repurchase intention.

• Child Health Nursing Research
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• v.13 no.3
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• pp.282-290
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• 2007

Purpose: The purpose of this study was to examine the effects of EP-IGAP(Internet Game Addiction Prevention Educational Program) on increasing the self-control and decreasing the time spent on internet games. Method: The research design was a quasi-experiment, repeated measures design with non-equivalent control group. Participants in this study were 269 elementary school students of elementary school(134 for the experimental group, 135 for the control group). The instruments used in this study were the Self-control of Internet Game Scale and Time spent on internet games per week. The experimental group participated in the EP-IGAP for 6 weeks. Results: After the intervention, the experimental group showed a significant increase in self-control related to internet games. But, there was no statistical difference in the time spent on internet games between the two groups. Conclusion: These results suggest that EP-IGAP is effective in increasing the self-control related to internet games in elementary school students. Further research is needed to modify the EP-IGAP.

• Child Health Nursing Research
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• v.26 no.3
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• pp.357-365
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• 2020

Purpose: The aim of this study was to investigate internet addiction among middle school students and to examine the mediating effects of social support in the relationships of self-efficacy and self-control with internet addiction. Methods: The participants in the study were 119 middle school students in J city. The measurements included a self-efficacy scale, a self-control scale, a social support scale, and the Internet Addiction Scale for Youth. Data were analyzed using the independent t-test or Mann-Whitney U test, one-way analysis of variance, the Scheffé test, Pearson correlation coefficients, and multiple-regression using SPSS version 22.0. Mediation effects were analyzed by the Sobel test and Baron and Kenny's hierarchical analysis technique. Results: Significant correlations were found among self-efficacy, self-control, and internet addiction. Social support had partial mediating effects in the relationship between self-efficacy and internet addiction, as well as in the relationship between self-control and internet addition. Conclusion: In order to prevent internet addiction, the promotion of interactions among peers, which is a component of social support, is particularly important. It is also necessary to promote face-to-face activities that can strengthen relationships. The findings suggest that intensifying social support may help reduce the level of internet addiction in middle school students.

• Journal of Families and Better Life
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• v.20 no.2
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• pp.135-145
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• 2002

The purpose of this study was to research the actual state of mother's internet use and to explore the possibility of the internet use as a social support. The affect of mother's internet use on maternal efficacy is also examined. The Subjects were 250 mothers, who have their first child under 8 years old, in Seoul and Ilsan. Data were gathered through questionnaires. As predicted, mother's internet use was popular among young mothers. And, the main reason of internet use of mothers was to find some information on parenting and nurturing child. Moreover, mothers believed that they could get some social support from using internet in terms of informational, instrumental, and emotional service. However, it should be noted that mother's perceived level of support was significantly different, depending on mother's age, level of mother's education, household income, and the age of the first child. It was also found that mothers who received social support from internet showed higher material efficacy. Thus, we believe that internet use could be a new source of social support for the mothers of young children.

• Journal of Korean Society for Quality Management
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• v.33 no.4
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• pp.21-41
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• 2005

This study analyzes the Internet utilization pattern of customer by comprehensively investigating the previous studies on the behavior pattern of customer in terms of Internet business. Based on the analysis, this study develops research framework that supports strategic decision-making for resource allocation in Internet business. Such research framework would be helpful for providing the typology of Internet business model that can be specialized by each industry. As a result of the simulation analysis, it was found that the optimal resource allocation portfolio providing maximum profits to the Internet bookstore involves large-scale investment on delivery service and customer support service which are the key factors for post-purchase customer satisfaction, regardless of the growth pattern or size of Internet bookstore market. Consequently, from the above analysis, the investment ratio of resources for the profit maximization of Internet bookstore was drawn. Conclusively, based on the comprehensive examination of the results, this study provided a framework for dynamic resource allocation decision-making, and proposed a management strategy which allows consumers to shop under more favorable environment, and simultaneously enables the Internet bookstore to accomplish management objectives such as continuous growth and profit maximization.

• The Journal of Information Systems
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• v.19 no.4
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• pp.111-136
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• 2010

This study examined the difference in the usage of internet banking users between Korea and China. This model tests various theoretical research hypotheses relating to internet banking, The Unified Theory of Acceptance and Use of Technology(UTAUT). The factors influencing on the use intention of Internet banking have been classified as performance expectancy, effort expectancy, social influence and facilitating conditions. The proposed model was empirically tested using data collected from a survey of internet banking users in Korea and China. The model is used by SPSS 15.0 and AMOS 7.0 for analysis on the sample collected from 272 respondents. The result of hypothesis testing are as follows. First, performance expectancy and social influence positively influence use intention of internet banking user both Korea and China. Second, facilitating conditions only positively influence on the usage of internet banking users in Korea. On the other side, effort expectancy do not influence the use intention of internet banking users in both two countries. The results of study will provide practical implications on the internet banking in Korea and China.

• Korean Management Science Review
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• v.20 no.1
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• pp.89-102
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• 2003

With the progress of Internet and e-commerce, there have been many researches on the market efficiency of the Internet markets using real price data. Contrary to the common expectations by many economists, most of the previous researches have fatted to prove that the Internet market is more efficient than the conventional market. This paper empirically analyzes the pricing behavior of Internet and conventional retailers in South Korea. We have collected real price data on CDs and TVs from various types of retailers, from which we have analyzed three aspects of pricing behavior : price level, price change over time, and price dispersion across the retailers. We have found that the average prices of CDs and TVs at the Internet retailers are lower than those at the conventional retailers. We have also found that there is a close association between the behaviors (e.g., magnitude and timing of changes) of TV prices at the Internet retailers and those at the conventional retailers. It has been observed that the range of the CD prices at the internet retailers is less than a half of the range at the conventional retailers, which can be considered as an evidence of a relatively stronger price competition at the Internet market compared with the conventional market.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1432-1440
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• 2013

In spite of advantages to using internet, but there are many adverse effects. The most well-known negative effects include internet addiction, personal information infringement, copyright violation, spread of harmful information, cyber bullying, online fraud, hacking and virus distribution, and online prostitution. Until now, the government and public organization strived to prevent and reduce the negative effects but have faced limitations. In accordance with, one of the measures the solve the problems caused by internet is to strengthen the internet ethics education. This study aims to consider and analyze the negative effects of internet and provide measures to promote internet ethics education to prevent and reduce such effects.

• The Journal of Information Systems
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• v.14 no.2
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• pp.101-132
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• 2005

There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.

• Journal of Korean Biological Nursing Science
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• v.15 no.4
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• pp.173-183
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• 2013

Purpose: The purpose of this study was to compare the stress level and HPA axis activity of an internet game addiction group and non-addiction group in adolescents. Methods: A cross-sectional comparative study was performed with 140 male high school students from 9 vocational high schools at W city. Data were collected from July to September, 2012, using a questionnaire for measuring internet game addiction and stress level, blood samples for serum ACTH, and cortisol level for HPA axis activity. Data were analyzed using descriptive analysis, $X^2$-test, t-test, ANOVA, and Pearson correlation coefficient with SPSS/WIN 15.0. Results: The stress level of the internet game addicted group was significantly higher than that of the non-addicted group (p<.001). The serum cortisol level was also significantly higher in the internet game addicted group than in the non-addicted group (p<.026). The serum ACTH level was higher in the internet game addicted group more than in the non-addicted group (p<.072). Conclusion: These results showed that internet game addiction could increase stress level and HPA axis activity in high school adolescents. Thus, a nursing approach to prevent and relieve internet game addiction should be initiated to stabilize the HPA axis of internet game addicted adolescents.