• 한국의류학회지
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• 제29권1호
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• pp.167-176
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• 2005

The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

• 한국의상디자인학회지
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• 제15권2호
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• 패션비즈니스
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• 제9권5호
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• pp.114-121
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• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• 대한가정학회지
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• 제48권1호
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• pp.67-81
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• 2010

Consumer researchers found that compulsive buying was a part of a category of compulsive consumption that was interrelated to addictive and repetitive behaviors. The present study empirically examined the co-morbidity of compulsive buying and Internet addiction among e-commerce users in terms of consumption disorders. Although the prevalence of Internet use and on-line sales remarkably increase in recent years, almost no study examines on-line compulsive buying behavior. This study explored the link between compulsive buying and Internet addiction among e-commerce users, and investigated the characteristics of on-line shoppers with respect to two forms of compulsive consumption, which were divided into compulsive buying and Internet addiction. Additionally, factors that related to compulsive buying behaviors among e-commerce users were also examined. The present research was conducted using a convenience sample of 394 young adults between the ages of 20-30, and the Faber and O'Guinn's DSCB scale and the Widyanto's Internet addiction scale (IA) were used. Confirmatory factor analyses were utilized to evaluate the structure of the DSCB and IA, and a Probit model was used to examine determinants for the compulsive buying behaviors of e-commerce users. E-commerce users were classified into four groups; high compulsion and high addiction, low compulsion and low addiction, high compulsion and low addiction, and low compulsion and high addiction. Consumers with high compulsion and high addiction spent higher amounts of money on their on-line purchases and were frequently connected with the Internet compared to the three other consumer groups. Consumers with compulsive buying behaviors were also found to have significantly greater Internet addiction tendencies than typical buyers. Compulsive buyers were more likely to engage in Internet addiction and the number of purchasing via on-line shopping mall, and had higher materialism. Policy implications and suggestions for consumer education programs were discussed.

• 한국컴퓨터정보학회논문지
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• 제14권12호
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• pp.245-254
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• 2009

인터넷 중독에 관한 최근 연구는 인터넷 온라인 게임, 채팅, 인터넷 쇼핑 등에 중독된 사용자들이 인터넷으로 인해 그들의 생활이 심각하게 제어하기 힘들게 되고 있음을 규명하고 있다. 본 연구의 목적은 대학생들을 대상으로 인터넷 중독과 사회 심리적 요인들 간의 인과관계를 조사하는 것이다. 이를 위해 연구모델은 인터넷 중독에 영향을 미치는 사회 심리적 요인들을 규명하기 위해 자존감, 자기효능감, 가정생활, 스트레스의 개념을 이용하였다. 연구 결과 자존감, 자기효능감, 스트레스 요인이 인터넷 중독에 유의한 영향을 미치는 요인으로 규명되었다. 인터넷 중독에 대한 향후 연구는 지속적으로 논의되고 있다.

• 한국의류학회지
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• 제31권2호
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• pp.269-279
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• 2007

The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

• 대한가정학회지
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• 제48권5호
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• pp.1-15
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• 2010

The purpose of this study was to find the characteristics of internet auction user groups by the levels of addictive tendencies among high school students. The questionnaire was conducted from December 16 to 23, 2008, and 288 high school students who were living in Cheongju area were selected. The main results were as follows. First, 13.4% of respondents were visiting internet site almost every day, and about 20% of them stayed more than 2 hours for visiting the internet auction site. Second, the price of purchasing goods through internet auction site(shopping mall) was less than 50,000 won. Third, the level of addictive tendencies of respondents was under average(2.08 out of 5 point scale), and about 10% of them evaluated by themselves as an internet auction. Fourth, relatively higher addictive tendencies group showed the characteristics such as lower self-esteem, higher depression, and higher feeling of isolation, internet related(general internet use, internet shopping, and internet game) addictive tendencies, and more often visiting and staying longer in internet auction sites and other internet sites.

• 한국지능시스템학회논문지
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• 제24권3호
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• pp.245-250
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• 2014

중독은 크게 매개체 자체가 중독성을 가진 매개성 중독과 매개체 자체가 중독성을 가진 것이 아니라 예민한 개인과 잠재된 어떤 행동과 결합하여 중독을 유발하는 유발성 중독으로 나눌 수 있다. 매개성 중독은 약물 중독, 알코올 중독과 주로 화학물질의 직접 적인 원인이 되어 중독현상을 일으킨다. 유발성 중독은 쇼핑 중독, 일 중독, 게임 중독, 인터넷 중독, TV중독, 도박 중독 등의 사이버 중독이 있다. 유발성 중독은 개인의 감수성의 문제로서 개인에 따른 편차가 존재한다. 본 논문에서는 전기 시스템의 R-L-C 직렬 회로와 기계 시스템의 Spring-Damper-Mass를 이용하여 등가적으로 동일한 2차원의 중독 모델을 제안한다. 제안한 중독 모델에 비선형 항을 추가하여 Duffing을 구성한 후 파라미터 변화에 의해 주기운동과 카오스 운동을 시계열과 위상공간으로 나타내었다. 또한 파라미터 중 통제계수의 변화에 의해 주기 운동은 중독 되기 전의 상태를 카오스 운동은 중독된 상태임을 확인하였다.

• 대한가정학회지
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• 제41권1호
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• pp.93-110
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• 2003

This study delves into emerging costs and benefits of digital markets to consumers through in-depth interviews with 5 women and 4 men consumers. Four themes are founded from the analysis of the transcript as follows: 1) benefits of Internet shopping consisted with convenience, price efficiency, and fun, 2) distorted efficiencies consisted with distorted price efficiency, distorted time efficiency, and limited choices based on familiarity, 3) addiction to digital market consisted with waste, distorted satisfaction, and solidarity, and 4) stages in consumer types according to shopping experiences from the novice, the explorer, the expert, and the addict in part and the addict in part. These themes imply consumer benefits from economic and esthetic aspects and mixed consumer costs according to consumer's level of informatization. This study concludes that the digital market is morphogenic, flexible, fluid market and therefore, the real features of the digital market are yet to come. More research attention should be highlighted in the impacts of digital market to consumers from various perspectives with various methodologies.

• 한국산학기술학회논문지
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• 제13권8호
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• pp.3597-3609
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• 2012

본 연구는 청소년이 접근할 수 있는 중독행동을 포괄적으로 측정할 수 있는 다차원적 중독행동 측정도구를 개발하고 신뢰도와 타당도를 검정함으로써, 청소년 중독행동에 대한 포괄적인 사정과 다차원적 접근을 위한 기초자료를 제시하고자 시행되었다. 본 연구는 개념적 기틀형성, 초기문항 작성, 내용타당도 검정, 2차 문항 작성 및 최종문항 확정의 과정으로 진행되었다. 대상자는 636명의 중고등학생인 청소년이었고, 자료는 자가보고 질문지로 수집되었다. 자료분석은 SPSS 19.0 프로그램을 이용하였다. 청소년의 중독행동은 총 70문항이 최종문항으로 선정되었으며, 게임 중독행동, 쇼핑 중독행동, 휴대폰 중독행동, 니코틴 중독행동, 텔레비전 중독행동, 도박 중독행동, 인터넷 중독행동, 알코올 중독행동의 8개의 하부요인이 분류되었고, 이에 대한 설명변량은 56.6%이었다. 청소년 중독행동은 중독성과 자기통제와 유의한 순상관이 있었으며, 신뢰도인 Cronbach's alpha가 .94이었다. 또한 중동행동의 선별기준이 일반군, 중독행동 위험군, 중독행동군으로 분류되었다. 청소년의 중독행동을 정확하게 파악하여 효과적인 교육 및 지도를 위한 방안을 마련하고, 청소년의 중독을 조기에 발견하여 적절한 관리를 시작하게 함으로써 청소년의 신체적 정신적 건강증진을 위한 교육과 연구 및 실무에 기여할 것이다.