• 제목/요약/키워드: Internet promotion

검색결과 531건 처리시간 0.026초

청소년의 인터넷 중독현상과 자기통제기대의 구조적 경로모형에 관한 연구 (The Structural Path Model of Adolescents′ Internet Addiction and Expected Self-Control)

  • 박재성
    • 보건교육건강증진학회지
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    • 제21권3호
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    • pp.1-17
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    • 2004
  • The purpose of this study is to evaluate the roles of expected self-control and expected self-control results in explaining adolescents' Internet addiction. In the study model, expectations of self-control and self-control results directly determine Internet addiction and Internet use time meditates the impacts of expectations of self-control and self-control results on Internet addiction. The study subjects are 1,080 middle and high school students in Busan. Stratified cluster sampling is applied by school type and school year. The response rate is 96%(l,037cases). This study develops the scales of expected self-control and expected self-control results. The scales of Internet addiction are devised by using the concept of functional dependency such as salience, withdrawal symptoms, mood modification, tolerance, relapse, and conflict. For verifying the study model, path analysis and multiple regression models are applied for identifying path significants and evaluating confounding effects of control variables, respectively. Moreover, multi partial F-test is performed for selecting the best regression model. Expected self-control is a significant determinant of Internet addiction and Internet use time that also significantly explains Internet addiction. The total effect of expected self-control towards Internet addiction is -.95. The total effect is comprised with the direct effect (-.71) and the indirect effect(-.24). In this result, the direct effect refers a curative effect since expected self-control directly reduces the level of Internet addiction, and the indirect effect refers a preventive effect because self-control can reduce time of Internet use that is a direct determinant of Internet addiction. In the test of the confounding effects of control variables, there are no confounding effects in the models of multiple regression. It implies a robustness of the study model as regards control variables. In conclusion, improving adolescents' expected self-control can control Internet addiction level. This finding implies that a health promotion program for improving expected self-control can be a cost effective method compared to other approaches.

일부 중학생의 인터넷 사용 수준에 따른 건강증진행위 비교 연구 (A Comparative Study on the Health Promoting Behavior between Average Internet Users and Excessive Internet Users in Middle School Students)

  • 한선희;오복창;장인순
    • 지역사회간호학회지
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    • 제14권1호
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    • pp.66-74
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    • 2003
  • Purpose: This study was conducted to identify the difference of the health promoting behaviors between average Internet users and excessive Internet users. Method: Data were collected from a convenient sample of 465 middle school students from June 7th to 17th, 2002, based on a self reported questionnaire. The instruments included were the Health Promotion Behaviors reconstructed by the author based on the Health Promoting Lifestyle Profile (Walker, Sechrist & Pender, 1987) and Internet addiction test translated by Center for Internet Addiction Prevention and Counseling based on Young's test. Data were analyzed with N, %, x2 test, t-test and Pearson's correlation coefficient. Result : 1. There were no significant differences in general characteristics between average Internet users and excessive Internet users. 2. There were significant differences between two groups in diet behavior(p=.030), even though there were no differences in general health promoting behaviors(p=.109). 3. There were significant negative correlations between Internet use and diet behavior (r=-.193, p=.000). Therefore, average Internet users had more desirable diet behavior than excessive Internet users. Conclusion: Internet addiction prevention program should be conducted as part of a comprehensive school health promotion program. In addition, the results of this study should be considered in developing the school health education curriculum to rear students' responsibility on their health behaviors.

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마케팅 믹스를 활용한 패밀리레스토랑의 홈페이지 분석에 관한 연구 (A Study on Homepage Analysis of Family Restaurant thorough Marketing Mix)

  • 진양호;전진화
    • 한국조리학회지
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    • 제9권2호
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    • pp.44-63
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    • 2003
  • This study is about internet marketing of family restaurant through marketing mix and we found out the way which can make to activate by means of analysis of family restaurant's homepage. This study was done as following precedure. First, we've compared between characteristic was based on contents distinctive quality of family restaurant's homepage through the marketing mix. And in the next step, we've compared and ana lysed homepage of family restaurant which was chosed by the internet surfing. In the last, we evaluate strategy of marketing mix which is going well in the each field of business and then research of the way can improve internet-marketing. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of study, it is found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an emphasis on activity of goods and promotion. On the other hands they don't consider prices and delivery to be important compared with other parts. One of the most important things about internet-marketing is that fast and exact feedback and community makes each firm to be able to help to communicate with customer. It's like off-line-restaurant make use of free-coupon and an anniversary service.

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초등학생 인터넷 사용 증가에 영향을 미치는 요인들 (Factors Affecting the Increase in Internet Use Among South Korean Elementary Schoolers)

  • 박선희
    • 보건교육건강증진학회지
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    • 제24권1호
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    • pp.75-91
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    • 2007
  • Objectives: It is known that the majority of middle schoolers spend the substantial amount of time using the Internet. Despite the fact, little is known about which factors are related to an increase in Internet use and what could be the consequences of excessive Internet use. The aim of this study was to explore factors affecting an increase in Internet use among elementary schoolers representing the population of South Korean elementary schoolers. Method: Secondary data obtained from the Korea Youth Panel Survey were analyzed longitudinally. Results: The average minutes spent using the Internet was 73.43 in the first wave, and was 92.17 in the second wave. Also, the percentage of those who experienced illegal behaviors on the Internet was 22.86% in the first wave, and was 30.92% in the second wave. Second, increased Internet use was strongly associated with an attack tendency, depression, suicidal ideation, stress, and delinquent behaviors. Finally, gender(being female), and increased attacking tendency, and smoking experiences successfully predicted an increase in Internet use one year later. Conclusions: It is necessary to provide education programs to young people and to develop preventive strategies for them. Through providing education programs, children can form desirable attitudes regarding the Internet use. Through providing intervention strategies, children can prevent from experiencing negative consequences due to excessive Internet use.

인터넷 사용목적에 따른 인터넷 과다 사용 청소년들의 일반적 특성과 건강수준 및 건강행태의 차이 (The difference of general characteristics, health status and health behavior of internet over users by internet use purposes among Korean adolescents)

  • 고영미;임민경
    • 보건교육건강증진학회지
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    • 제32권5호
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    • pp.1-15
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    • 2015
  • Objectives: This study aimed to identify general characteristics of health status and health behavior of adolescents in accordance with their purposes with internet. Methods: Based on Adolescent Health Behavior Online Survey (KYRBS) in 2014, a total of 57,333 adolescents who had used internet were examined in this study. Results: Users for non-academic purposes were associated with male, low grades, low education level of parents, low income level, being apart from parents, being without any consulting partners, being with one parent families, low perceived health status, the experience suicidal ideation and negative health behavior such as alcohol and tobacco. In particular, these trends were appeared strongly by internet users for the purpose of the non-academic purposes. Male among high grades is shown to be mostly Academic internet users and they were more likely to have problems with some health behaviors such as exercise frequency and smoking. Conclusions: Target population should be internet users for only non-academic purposes to prevent internet addiction of adolescents. Internet addiction prevention program should be provided in terms of mental health and problematic behavior. Additionally, health behavior of internet over user for only academic purposes should be concerned.

인터넷과 모바일 금연교육프로그램의 효과 비교분석 (Evaluation of an Internet and a Mobile-Based Smoking Cessation Program)

  • 송태민;최지혜;김혜경
    • 보건교육건강증진학회지
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    • 제21권3호
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    • pp.179-193
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    • 2004
  • The potential contribution of the internet and mobile phone to smoking cessation seems huge, given that a majority of Koreans now use internet and have mobile phones. The Korean Ministry of Health and Welfare developed and has been offering an internet-based smoking cessation program from the January, 2002 and a mobile-based program from the April, 2004. Despite the anticipated effectiveness of internet and mobile-based smoking cessation programs, there is little empirical evidence regarding the efficacy of both types of programs. Therefore, this study intended to evaluate the effectiveness of an internet and a mobile-based smoking cessation program and to provide the basic database for the development of effective smoking cessation strategies for the health promotion for the whole nation. Cessation and satisfaction data were obtained from the 434 participants in both programs. The data were analysed for the comparison of quit-smoking rate and the degree of satisfaction between an internet smoking cessation program and a mobile smoking cessation program. The main results of this study were as follows: 1. For the internet program participants, there were statistically significant differences in cessation rate by gender(P<0.05) and age(P<0.01). In contrast, none of general characteristics provided statistically significant differences in cessation rate for the mobile program participants. 2. For the internet program participants, smoking related characteristics(average smoking amount and the reasons for smoking) didn't have an effect on smoking cessation. But, for mobile program participants, there was a statistically significant difference in cessation rate by the reasons for smoking(P<0.05). 3. The cessation rate was 31.9%(abstinence for the previous 30 days) for internet program participants and 17.8% for mobile program participants.

Measures to Improve the Promotion System in the Smart Factory Promotion Process

  • Lee, Seong-Hoon;Lee, Dong-Woo
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권4호
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    • pp.206-211
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    • 2022
  • Recently, the world is facing many difficulties in all areas as a result of price instability and the Russian-Ukraine war. Personally, as many jobs disappear, household income is declining sharply. In particular, the possibility of such bankruptcies is relatively increasing in small and medium-sized enterprises (SMEs), and it is highly likely that this will continue for the time being. In this situation, countries around the world are continuously making efforts to improve corporate productivity. In Korea, the smart factory support project implemented by the Smart Manufacturing Innovation Promotion Team has been continuously promoted for the past several years, providing opportunities for SMEs in need to improve productivity and change the corporate structure. In this study, the current status of smart factory promotion at home and abroad was examined, and problems and improvement measures were studied for the insufficient efficiency in the smart factory promotion system implemented in Korea.

청소년의 인터넷중독과 건강행태 및 정신건강 요인 - 2010년 청소년건강행태온라인조사 자료를 이용하여 (Internet Addiction and Health Behaviors & Mental Health among Adolescents - The 2010 Korean Youth Risk Behavior Web-based Survey)

  • 김대환
    • 보건교육건강증진학회지
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    • 제30권2호
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    • pp.1-10
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    • 2013
  • Objectives: The objective of this study was to assess the relationship between internet addiction and health behaviors & mental health among Korean adolescents. Methods: Data from the 2010 Korean Youth Risk Behavior Web-based Survey was analyzed. Using the Korean Internet Addiction Proneness Scale for Youth-Short Form: Self Report developed by the Korean National Information Society Agency in 2008, subjects were classified into 3 groups for internet addiction including general user, potential-risk group, and high-risk group. The health behaviors and mental health were compared among the groups for internet addiction by gender. Results: There was significantly higher prevalence of internet addiction including potential-risk group and high-risk group in boys(14.1%) than in girls(8.8%). There were significant odds ratios of perceived stress, perceived depression, perceived health and happiness, and satisfaction of sleeping in both genders at potential-risk group and high-risk group compared to general user for the internet addiction. The odds ratios of smoking at high risk group, alcohol drinking at potential risk group, eating breakfast at high risk group, and moderate physical activity at both risk groups among boys were significant. Among girls at both risk group, the odds ratios of smoking, alcohol drinking, and eating breakfast were significant. Conclusions: This study reveals a significant association among internet addiction, and health behaviors, and mental health in Korean adolescents.

초등학생의 인터넷 중독 정도와 성격, 가족 체계, 학업적 자아 개념과의 관련성 (Associations among Internet Addiction, Personality, Characteristics of Family System, and Learned Self-Concept in Elementary School Students)

  • 김명희;김명숙
    • 보건교육건강증진학회지
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    • 제26권2호
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    • pp.63-73
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    • 2009
  • Objectives: The purpose of this study was to identify the degree of internet addiction and factors affecting internet addiction in elementary school students. Methods: A cross-sectional survey design was employed in this study. The subjects were 378 students who were recruited from 5th and 6th grade in five elementary schools in J city, Korea. Data were collected through a structured questionnaire. The data were analyzed using the SPSS Win 10.1 program. Results: Of the children, 51.9% reported being average online users, 45.5%, heavy online users, and 2.6%, internet addicted. The level of internet addiction of subjects correlated significantly with the behavioral activation system, behavioral inhibition system, family cohesion, and learned self-concept, but not family adaptability. Significant predictors influencing internet addiction were the behavioral activation system, learned self-concept, and family cohesion. These predictors accounted for 22% of variance in internet addiction. Conclusion: This study found that the behavioral activation system in personality aspects, family cohesion in the family system, and learned self-concept are primary factors that explain internet addiction among elementary students. We suggest these results be used to develop an online addiction prevention or treatment program.

패밀리 레스토랑의 인터넷 마케팅에 관한 연구 -홈페이지를 중심으로- (A Study of Internet Marketing for Family Restaurant In Korea -Incent of Hompage-)

  • 이재련
    • 한국조리학회지
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    • 제7권1호
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    • pp.203-227
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    • 2001
  • The purpose of this study is to be groped promotion plan of internet marketing of Family Restaurant to get the motive, which is target market of Family Restaurant in Korea, and segment market of Internet users shows identity. Internet is observed as new marketing tool to understand customized needs of customer and to provide service to them in form of the customization. Based on the case study of Homepage of Family Restaurant in Korea, I would propose promotion plan as follow. First, enhance the function of the database marketing through the two-way communication. Second, enforce the e-commerce through the corporate-marketing in which same target market in cyber space. Third, develop the management skill for the Internet marketing in homepage as like specialty of contents.

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