• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.3
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• pp.45-58
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• 2010

Due to rapid developments of IT technologies, convergence services like IPTV (Internet protocol television) are shown up. Even though expert and customer had great expectations for this innovative service, commercialization was delayed for years by the legal dispute between industry players. One of the biggest problems was that whether internet backbone providers have to share their internet network backbone with IPTV service providers (which don't have network backbone) or not. As other countries, Korean government set the rules that ISP have to offer indiscriminate access to other IPTV service provider. At the same time, internet backbone providers can charge access charge based on cost by way of compensation. Thus access charge is very critical to the IPTV industry players. The objective of this paper is to provide model that can calculate the reasonable access charge by system dynamics, based upon real data in Korean telecommunication industry.

• Journal of Information Technology Applications and Management
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• v.9 no.2
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• pp.33-56
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• 2002

This paper shows that internet retailers adjust the total expenses of their customer's purchase by the nominal price of each product and the delivery fee of the purchase. This paper compares the total expenses of purchasing a bundle of goods in the internet market against the total expenses of purchasing the same bundle of goods in the traditional market. The results show that the type of goods and the total expenses of a purchase, together with their interaction, determine up to 60% or 80% of the variance of the difference between the expenses up the same purchase in the two markets. The results also show that neither the expenses of a purchase nor its interaction with the product type affects the dispersion of total purchase expenses in the internet market.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.175-178
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• 2008

With rapid advancement of IT and Internet technologies, online market is surely becoming a stage of the competition among various forms of platform providers. This study show the significance of the negotiation process in the platform pricing strategy and observe several external/internal factors that might affect the negotiation power of the identities surrounding the platform. Major theories used in this study are the resource-based-view and network theory. Resources resulting in a negotiation power of the content providers and platform providers turn out to be widely scattered in their business areas - from product characteristics to the size of the content provider. End-user (or buyer) group which cannot make a strategic move for the organized development and use of resources is taking advantage of network externalities to support its negotiation power.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.4
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• pp.139-147
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• 2002

In this paper, a mathematical model was introduced to analyze pricing and quality strategies for the web sites of electronic intermediaries. Especially, I focused on the intermediary sites that initiate their businesses by providing free services such as free e-mail, search, and directory services. intermediaries may gather third party providers looking for new markets for their services, based on customers who want to use the free services. And intermediaries provide charged intermediary services to both of customers and providers. By analyzing the mathematical model, I can find optimal quality and prices to maximize the profit of intermediaries. And I can found also that intermediaries should make efforts to improve their productivity of developing their services to make profits.

• Journal of KIISE:Information Networking
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• v.33 no.1
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• pp.103-112
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• 2006

Priority-based network service has been widely adopted for the Internet traffic management in the context of IETF differentiated services, and computing optimal prices for such priority-based service is the key topic in many pricing literature. While the equilibrium analysis has been commonly used to this end, many have criticized the validity of the underlying assumption of equilibrium analysis that user utility functions are precisely known. In this paper, we propose a solution for bridging the gap between the existing theoretical work on optimal pricing and the unavailability of precise user utility information in real networks. In the proposed method, the service provider obtains more and more accurate estimates of user utility functions from the initial imprecise knowledge by iteratively changing the price of service levels and observing the users' decisions under the changed price. Our contribution is two-fold. First, we have developed a general principle for estimating the user utility functions. Second, we have developed a novel method for setting the prices that can optimize the extraction of the knowledge about user utility functions. The extensive simulation results demonstrate the effectiveness of our method.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.1
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• pp.58-73
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• 2021

Cloud Service Providers (CSPs) enable their users to access Cloud computing and storage services from anywhere in quick and flexible manners through the Internet. With the basis of 'pay-as-you-go' model, it makes the interactions between CSPs and the users play a vital role in shaping the Cloud computing market. A pool of virtualized and dynamically scalable Cloud services that delivered on demand to the users is associated with guaranteed performance and cost-provisioning. It needed a costing scheme for determining suitable charges in order to secure lease pricing of the Cloud services. However, it is hard to meet the satisfied prices for both CSPs and users due to their conflicting needs. Furthermore, there is lack of Service Level Agreements (SLAs) that allowing the users to take part into price negotiating process. The users may lose their interest to use Cloud services while reducing CSPs profit. Therefore, this paper proposes a generic costing scheme for Cloud services using General Equilibrium Theory (GET). GET helps to formulate the price function for various services' factors to match with various demands from the users. It is initially determined by identifying the market circumstances that a general equilibrium will be hold and reached. Specifically, there are two procedures of agreement made in response to (i) established equilibrium supply and demand, and (ii) service price formed and constructed in a price range. The SLAs in our costing scheme is integrated to satisfy both CSPs and users' needs while minimizing their conflicts. The price ranging strategy is deliberated to provide prices' options to the users with respect their budget limit. Meanwhile, the CSPs can adaptively charge based on users' preferences without losing their profit. The costing scheme is testable and analyzed in multi-tenant computing environments. The results from our simulation experiments demonstrate that the proposed costing scheme provides better users' satisfaction while fostering fairness pricing in the Cloud market.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.302-305
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• 2000

The operation of a networked computing system (NCS), such as Internet, can be viewed as a resource allocation problem, and can be analyzed using the techniques of mathematical modeling. We define a general NCS and translate that setup into a model of an economy. The preferences of users are taken as primitives, and servers in the network are viewed as productive firms with priority input queues. Each sewer charges a rental price for its services by priority class. We characterize optimal system allocation, and derive formulae for supporting rental prices and priority premia such that the aggregated individual user demands do not exceed optimal levels and waiting-time expectations are correct. Our economic approach has the added benefit of providing a sound basis for evaluating NCS investment alternatives, using a process analogous to free entry and exit in free-enterprise economies.

• ETRI Journal
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• v.28 no.2
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• pp.205-215
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• 2006

Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national-and company-level R&D strategies.

• Journal of KIISE:Information Networking
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• v.33 no.3
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• pp.277-287
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• 2006

Most of the existing broadband access networks based on DSL, cable modem, and Ethernet support the best-effort internet access service, and adopt the flat rate pricing mechanism. It is almost impossible to provide the differentiated communication services, in current broadband access networks, for the different users and/or the different application services. Currently, however, the advances in multimedia, communication, and security technologies push the interactive and/or streaming multimedia services and VPN services to be widely deployed over Internet, and they require more QoS-sensitive services than the best-effort service. Though various QoS technologies such as RSVP-based IntServ and DiffSern were already developed and under standardization in Internet world, it is impractical to replace the existing QoS-unaware access networks with the QoS-enabled ones at a time to deploy QoS-sensitive services. In this paper, after analyzing current broadband access network architectures and the status of QoS support, we propose a practical approach to support multimedia QoS in the broadband access networks. The approach will be based on the integration of the differentiated pricing and the DiffServ technology. And it will be a step-wise approach to support backward compatibility with the legacy broadband access networks as much as possible.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.177-195
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• 2017

Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.