• Asian Journal of Business Environment
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• v.4 no.4
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• pp.27-38
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• 2014

Purpose - The study aims to investigate empirically the effects of the flow of an Internet shopping mall upon consumers' revisit intention and purchase intention. Research design, data, and methodology - The subjects comprised customers of Internet shopping malls. SPSS 19.0 for Windows was used to verify the models and hypotheses. Frequency, factors, reliability, and regression analysis were used. Results - This study classified flow behavior factors of Internet shopping malls into four categories-skills, convenience, design, and mutual reaction-to investigate their influence on flow. Skills and convenience had a greater influence than mutual reaction and design. The flow was most influenced by convenience, followed by skills. Conclusions - First, the subjects comprised those who had made purchases at least once at an Internet shopping mall. Second, the study applied the common flow attributes of past researchers to the Internet shopping mall environment, to gauge customers' e-commerce involvement. Third, skill, convenience, and shopping mall display design affirmatively influenced the computer-mediated environment from the Internet marketing control implications perspective regarding the contents of the marketer's website.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.11
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• pp.2365-2373
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• 2012

To obtain Korea AS-level internet topology, we used three data sources, which include BGP data of UCLA IRL, IRR and IXP data. Using Internet topology generator models(Waxman, BA and GLP), we developed three graphs that have same number of nodes as Korea AS-level Internet. Then we compared each graph with the Korea AS-level Internet topology. Through this study we could find that the existing Internet topology generators can't simulate Korea AS-level internet.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.850-863
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• 2006

The purpose of this study was to investigate if star marketing of on-line shopping malls affects consumers' WOM effect, and to compare the differences of consumption behavior between female teenagers and college students. Two hundred five female teenagers and college students who had purchased fashion goods through internet shopping mall participated in this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used. As the results, first, recognition of celebrity advertising models was classified into three factors such as 'trust of product', 'attractiveness of product' and 'leading interest of product' factors. Second, the greater exposure to celebrity models, the greater the good feelings about them, showing respondents' positive consumption behavior. Third, results of multiple regression revealed that behavior of pursuing celebrities' style accounted for 37% of the explained variance WOM behavior. Finally, t-test revealed that female college students were affected more by celebrity style and bought fashion items than female teenagers. However, female teenagers conducted more WOM behavior than college students. Based on these results, on-line fashion marketers would use these data for more their efficient fashion marketing strategies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.3
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• pp.558-575
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• 2013

The purpose of a data leakage prevention system is to protect corporate information assets. The system monitors the packet exchanges between internal systems and the Internet, filters packets according to the data security policy defined by each company, or discretionarily deletes important data included in packets in order to prevent leakage of corporate information. However, the problem arises that the system may monitor employees' personal information, thus allowing their privacy to be violated. Therefore, it is necessary to find not only a solution for detecting leakage of significant information, but also a way to minimize the leakage of internal users' personal information. In this paper, we propose two models for representing the level of personal information disclosure during data leakage detection. One model measures only the disclosure frequencies of keywords that are defined as personal data. These frequencies are used to indicate the privacy violation level. The other model represents the context of privacy violation using a private data matrix. Each row of the matrix represents the disclosure counts for personal data keywords in a given time period, and each column represents the disclosure count of a certain keyword during the entire observation interval. Using the suggested matrix model, we can represent an abstracted context of the privacy violation situation. Experiments on the privacy violation situation to demonstrate the usability of the suggested models are also presented.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.10
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• pp.1712-1732
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• 2011

Cloud provides dynamically scalable virtualized computing resources as a service over the Internet. To achieve higher resource utilization over virtualization technology, an optimized strategy that deploys virtual machines on physical machines is needed. That is, the total number of active physical host nodes should be dynamically changed to correspond to their resource usage rate, thereby maintaining optimum utilization of physical machines. In this paper, we propose a pattern-based prediction model for resource provisioning which facilitates best possible resource preparation by analyzing the resource utilization and deriving resource usage patterns. The focus of our work is on predicting future resource requests by optimized dynamic resource management strategy that is applied to a virtualized data center in a Cloud computing environment. To this end, we build a prediction model that is based on user request patterns and make a prediction of system behavior for the near future. As a result, this model can save time for predicting the needed resource amount and reduce the possibility of resource overuse. In addition, we studied the performance of our proposed model comparing with conventional resource provisioning models under various Cloud execution conditions. The experimental results showed that our pattern-based prediction model gives significant benefits over conventional models.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.2824-2837
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• 2019

Container technologies are widely used in infrastructures to deploy and manage applications in cloud computing environment. As containers are light-weight software, the cluster of cloud applications can easily scale up or down to provide Internet-based services. Container-based applications can well deal with fluctuate workloads by dynamically adjusting physical resources. Current works of scheduling applications often construct applications' performance models with collected historical training data, but these works with static models cannot self-adjust physical resources to meet the dynamic requirements of cloud computing. Thus, we propose a self-adaptive automatic container scheduling framework AutoScale for cloud applications, which uses a feedback-based approach to adjust physical resources by extending, contracting and migrating containers. First, a queue-based performance model for cloud applications is proposed to correlate performance and workloads. Second, a fuzzy Kalman filter is used to adjust the performance model's parameters to accurately predict applications' response time. Third, extension, contraction and migration strategies based on predicted response time are designed to schedule containers at runtime. Furthermore, we have implemented a framework AutoScale with container scheduling strategies. By comparing with current approaches in an experiment environment deployed with typical applications, we observe that AutoScale has advantages in predicting response time, and scheduling containers to guarantee that response time keeps stable in fluctuant workloads.

• The Journal of Economics, Marketing and Management
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• v.9 no.2
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• pp.1-10
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• 2021

Purpose: In this work, we examine several time series models to predict internet and mobile transaction amount in South Korea, whereas Jeong (2020) has obtained the optimal forecasts for online shopping transaction amount by using time series models. Additionally, optimal forecasts based on the model considered can be calculated and applied to the Corona 19 situation. Research design, data, and methodology: The data are extracted from the online shopping trend survey of the National Statistical Office, and homogeneous and comparable in size based on 46 realizations sampled from January 2007 to October 2020. To achieve the goal of this work, both multiplicative ARIMA model and Holt-Winters Multiplicative seasonality method are taken into account. In addition, goodness-of-fit measures are used as crucial tools of the appropriate construction of forecasting model. Results: All of the optimal forecasts for the next 12 months for two online shopping transactions maintain a pattern in which the slope increases linearly and steadily with a fixed seasonal change that has been subjected to seasonal fluctuations. Conclusions: It can be confirmed that the mobile shopping transactions is much larger than the internet shopping transactions for the increase in trend and seasonality in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.3 no.1
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• pp.96-107
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• 2009

Worm attacks can greatly distort network performance, and countering infections can exact a heavy toll on economic and technical resources. Worm modeling helps us to better understand the spread and propagation of worms through a network, and combining effective types of mitigation techniques helps prevent and mitigate the effects of worm attacks. In this paper, we propose a mathematical model which combines both dynamic quarantine and passive benign worms. This Passive Worm Dynamic Quarantine (PWDQ) model departs from previous models in that infected hosts will be recovered either by passive benign worms or quarantine measure. Computer simulation shows that the performance of our proposed model is significantly better than existing models, in terms of decreasing the number of infectious hosts and reducing the worm propagation speed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.4
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• pp.1796-1816
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• 2020

The health and safety of elderly and disabled patients who cannot live alone is an important issue. Timely detection of sudden events is necessary to protect these people, and anomaly detection in smart homes is an efficient approach to extracting such information. In the real world, there is a causal relationship between an occupant's behaviour and the order in which appliances are used in the home. Bayesian networks are appropriate tools for assessing the probability of an effect due to the occurrence of its causes, and vice versa. This paper defines different subsets of random variables on the basis of sensory data from a smart home, and it presents an anomaly detection system based on various models of Bayesian networks and drawing upon these variables. We examine different models to obtain the best network, one that has higher assessment scores and a smaller size. Experimental evaluations of real datasets show the effectiveness of the proposed method.

• Journal of the Korean Society of Marine Environment & Safety
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• v.8 no.1
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• pp.149-159
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• 2002

Various numerical models that have been developed for marine environments and applied to coastal waters in USA were introduced briefly. Inter alia, with regard to an integrated monitoring and modeling system, the main features and outline of system, the system architecture for data management and representation system, and the incorporation of internet based technology were described. An example of application of an integrated system to coastal waters was also presented. The prospective research works to improve the capabilities and to advance the functionality of an integrated monitoring, modeling and management system were suggested to be the instrumentations for various monitoring parameters, the new development and/or advancement of various numerical models, the relevant internet based technologies. etc..