• International journal of advanced smart convergence
• /
• 제11권2호
• /
• pp.118-127
• /
• 2022

Barrage language is a new media language based on Internet video. It is a representative expression of the Internet environment regardless of its format and content. As a unique movie viewing characteristic provided by the barrage function, the timeliness of feedback, entertainment, and interactivity of the content are excellent. Characteristic. Barrage language itself is closely related not only to the value of linguistic research, but also to the spread of the Internet in the Internet environment. Based on the current situation of Chinese video sites, this thesis explores how Barrage is an organic cycle of culture and consumption in a specific platform and group, and analyzes its propagation methods and effects. By analyzing the characteristics of content production patterns unique to the barrage culture, implications and reference values for production activities of other cultures, the effect of popularization on viewers and the production and consumption of the 'barrage' culture of the industry is studied, and furthermore, the 'barrage' culture is It was designed to be a reference for the development of the platform, internet culture, and animation industry culture.

• International journal of advanced smart convergence
• /
• 제12권1호
• /
• pp.140-148
• /
• 2023

With the OTT media market growing rapidly, the significance of trustworthy data verification and certification cannot be emphasized enough. This study delves into the crucial need for such measures in South Korea, exploring the steps involved, the technological and policy-related considerations, and the challenges that may arise once these measures are put into place. Drawing on in-depth interviews and the analytical hierarchy process (AHP), this study surveyed various stakeholder groups, both directly and indirectly related to OTT data authentication and certification. By assessing the severity of OTT data-related issues and identifying the requirements for reliability-improvement policies, participants shared their valuable insights and opinions on this pressing matter. The survey results clearly indicate a divided opinion among stakeholders and industry experts on the reliability of OTT data, with some expressing trust while others remain skeptical. However, there was a consensus that advertising-based AVOD is more reliable than SVOD. By analyzing the priorities of authentication and verification, this study paves the way for the establishment and operation of a Korean MRC (KMRC), centered on the OTT media industry. The KMRC will serve as a vital platform for ensuring the authenticity and accuracy of OTT data in South Korea, providing businesses and industry players with a reliable source of information for informed decision-making. This study highlights the pressing need for reliable data authentication and certification in the rapidly growing OTT media market, and provides a persuasive case for the establishment of a KMRC in South Korea to meet this critical need.

• International Journal of Internet, Broadcasting and Communication
• /
• 제15권4호
• /
• pp.326-331
• /
• 2023

Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

• International journal of advanced smart convergence
• /
• 제9권3호
• /
• pp.272-283
• /
• 2020

Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

• 한국언론정보학보
• /
• 제59권
• /
• pp.162-179
• /
• 2012

본 연구는 SNS(Social Network Service), 인터넷 등 '디지털뉴미디어 혁명'으로 위기에 처한 신문기업이 회생하기 위하여 '자본과 권력으로부터 독립하여 정론적 논조를 견지해야 한다'는 저널리즘의 정체성을 훼손하지 않고 수행할 수 있는 수익사업 분야로는 어떤 것이 바람직한가를 알아보았다. 이를 위하여 현직 신문사 간부기자들을 대상으로 한 심층인터뷰를 통하여 신문사 경영위기에 대한 인식, 광고수주와 신문판매와 같은 전통적 신문산업 비즈니스모델을 제외한 여타 수익사업에 대한 필요성, 수익사업 수행 시 저널리즘 정체성과의 충돌 가능성, 바람직한 수익사업 분야 등에 대하여 조사하였다. 그 결과 기자들은 신문기업들이 소셜미디어(Social Media)의 급속한 팽창 등 디지털뉴미디어 혁명에 대처하는 경영전략이 부재하며 이에 따라 광고수주와 신문판매 이외의 새로운 패러다임으로 사업을 개발해야 한다고 인식하고 있었다. 그러나 이 같은 수익사업에 무분별하게 뛰어들기보다는 공익(public interest)적이면서도 경영적 이익을 보장할 수 있는 사업이 바람직하다는 반응을 보였다. 이 같은 사업에 대하여 기자들은 인터넷, 방송, 공연, 전시, 교육, 출판, 영화, 음악, 게임, 등 뉴미디어 정보문화사업 분야를 꼽았다.

• 전자통신동향분석
• /
• 제37권6호
• /
• pp.64-73
• /
• 2022

This document describes the technologies related to internet protocol (IP)-based media production systems. As high-capacity, high-quality data transmission increases, broadcast production platforms are shifting to IP. The IP-based production system uses the network by sharing resources and is easy to control centrally. It also facilitates software-based cloud production. A cloud IP-based media production platform can work regardless of dedicated hardware and can easily collaborate. Associations and industrial groups have created common standards related to production, and manufacturers are developing solutions with their technologies based on their product competitiveness. This study investigates the open standard technologies used for IP-based media production and technology trends in the ProAV industry and describes the production in the cloud environment and cloud AI-based production technology trends.

• 한국인터넷방송통신학회논문지
• /
• 제9권6호
• /
• pp.239-244
• /
• 2009

2000년부터 지속적으로 성장해온 한국 디지털 음악산업은 기존의 음반산업을 능가하는 새로운 음악산업 분야로서 엄청난 영향를 미치고 있다. 따라서 환경분석을 통해 여러 요인을 규정하고 이를 토대로 앞으로의 전망을 예측해 보는 것이 필요하다. 마케팅 전략을 수립하는 기법인 SWOT분석은 이를 위한 유용한 분석수단이며, 기존의 전통적 의미의 음반산업과 디지털 음악산업의 강점, 약점, 기회, 위협 요인들을 분석, 비교하여 디지털 음악시장이 음반시장의 일부분으로서가 아닌 여타 미디어 및 엔터테인먼트 산업분야와 더 활발하게 연계될 수 있는 가능성을 모색해 보는 계기가 되도록 해야 할 것이다.

• 인터넷정보학회논문지
• /
• 제18권6호
• /
• pp.127-136
• /
• 2017

The strategy that using data collection from Netflix uses for its services is different from traditional human interaction and the communication, and it is represented by the systematic algorithm that rooted from intelligent information system based on the human interaction and communication. These characteristics allowed the study to reflect the influence of 'Asset specificity' which affects the continuous consumption of the media services of Netflix users through economic psychological analysis based on transactional cost economics. The result from the survey on actual Netflix users, three types of specificity (Space specificity, time specificity, relational specificity) reduced perceived searching cost whereas perceived instrumentality has increased, eventually reinforces the commitment to the service. This implies that the service characteristics of Netflix, trying to communicate with the individuals based on intelligent information system are distinct from the existing platform services and it gives the significance of work very effective for user's continuous consumption of the media services.

• International Journal of Internet, Broadcasting and Communication
• /
• 제16권2호
• /
• pp.31-42
• /
• 2024

Today, news avoidance has become an inevitable trend, particularly exacerbated since the outbreak of the COVID-19 pandemic in 2020. To delve deeper into the shifting tendencies of news consumers towards news avoidance and unveil the motivations behind this avoidance, this study recruited 500 Chinese news consumers aged between 20 and 60 years old, employing survey questionnaires as the research method. Through an indepth examination of their news consumption behavior at different stages of the COVID-19 pandemic, we discovered that individuals' risk perceptions and efficacy beliefs significantly influence their patterns of news consumption. Furthermore, we identified negative emotions, information overload, and media distrust as the primary reasons for news avoidance among Chinese news consumers during the COVID-19 crisis. These findings Not only provide crucial insights into understanding the dynamics of news consumption behavior but also offer valuable reference points for the news industry to better fulfill its role and value during crises in the future.

• 한국인터넷방송통신학회논문지
• /
• 제24권3호
• /
• pp.123-131
• /
• 2024

3년이 넘게 진행되었던 SK와 넷플릭스 간 분쟁은 소송을 취하하고 양사가 협력 관계를 맺는 방향으로 일단락되었다. 하지만 디지털 대전환, 생성형AI 활성화 등으로 인해 인터넷 트래픽 이용량은 향후 더욱 늘어날 가능성이 있어 망이용대가를 둘러싼 국내 이동통신사와 글로벌 CP 사업자간 갈등은 언제든지 다시 발생할 수 있다. 본 연구에서는 SK와 넷플릭스 사이에 발생했던 망이용대가와 관련된 분쟁의 쟁점을 살펴보고 각 쟁점에 따른 함의를 도출했다. 망이용대가의 유상성 및 범위는 전적으로 사업자 간 협상에 의해 결정되어야 하는 사안이다. 다만, 사업자 간 분쟁이 발생하게 되면 속도 지연 등 이용자의 피해가 발생할 수 있으므로 이에 대한 정책적 대안에 대한 검토가 필요하다. 국내 미디어 산업은 글로벌 CP와 협력적으로 성장해 온 측면이 있어 향후 망이용대가와 관련해 국내 이동통신사업자와 글로벌 CP 사업자 간 호혜적인 관계 형성이 중요하다고 판단된다. 하지만 사업자간 상생을 위해서라도 향후 발생할 수 있는 갈등을 중재할 수 있는 대안에 대한 학술적 검토는 이뤄질 필요가 있다.