• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.249-256
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• 2001

This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Journal of Korea Technology Innovation Society
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• v.6 no.1
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• pp.92-109
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• 2003

To launch effective mobile Internet marketing strategies, firms need to understand mobile Internet user behavior. Thus in this study we investigated factors that affect on the repurchase intention of mobile Internet users. A random sample of 501 users was surveyed. Overall satisfaction (mediating factor), flow and interactivity factors (initial factor) were found to have the most significant impact on the reuse intention and discrepancy factor is not significant to the reuse intention.

• Journal of the Korean Data and Information Science Society
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• v.15 no.1
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• pp.11-20
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• 2004

The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

• Journal of Korean Public Health Nursing
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• v.26 no.3
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• pp.547-560
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• 2012

Purpose: The purpose of this study was to investigate factors influencing internet addiction proneness and condition of internet use in higher grade students at an elementary school. Method: The subjects consisted of 234 sixth grade students at an elementary school in Gyeonggido. SPSS/Win18.0 was used for analysis of data. Results: Among the subjects, 51.3% had used the internet for more than three years, 89.3% used the internet in their home, and 38.5% used the internet for games. In internet addition proneness, 3.1% were potential risk users and 1.3% were high risk users. Internet addiction proneness differed significantly according to gender, period of internet use, internet access location, and purpose of internet use. Internet addiction proneness showed negative correlation with protective factors and positive correlation with risk factors. The factors affecting the internet addiction proneness were degree of internet use, peer protective factor(support from peer), personal protective factor(self-control), internet access location, and family risk factor(negative communication). These factors accounted for 32.9% of internet addiction proneness. Conclusion: Strategies are needed for improvement of the relationship with the peer group and family communication and to encourage self-control for prevention of internet addiction in elementary school students in community mental health service.

• Journal of Digital Convergence
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• v.7 no.2
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• pp.71-81
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• 2009

This paper studied the impact of Internet addiction on school life adaptation of high school students. We searched the literature on Internet addiction for such research and analyzed the impact that Internet addiction has on school life fitness. The SPSS statistics program was used for Internet addiction factor analysis and the analysis was carried out through the structure equation model. The family relation, individual relation, school relation and friend relation factor were deduced to Internet addiction as a result. It was revealed that the individual relation factor among Internet addiction factors had an influence on school life fitness. It is expected that this research will prove helpful in providing preventative education for Internet addiction

• Journal of Digital Convergence
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• v.6 no.3
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• pp.93-107
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• 2008

The aim of this study was to draw some suggestions for Internet Policy by using empirical analyses of key factors in Internet addiction in youths. Internet addiction in youths is perceived as a current and significant issue throughout the world. For the purpose of this study, factors that have influence on the Internet addiction of the youth have been explored and analysed empirically of its hypothetical relationships by using the SEM(structural equation modelling). As a result, a few key factors that suggest a strong relationship to Internet addiction in youths have been drawn: subjects' personality, accessibility to the Internet, psychology and communication factor. Particularly accessibility to the Internet, and specifically the duration of time spent online causes the phenomenon of the Internet addiction. This study shows, however, the subjects' personality and communication factor have the most significant causal relationship to Internet addiction. In other word, the Internet addiction has been changing with the various factors including the factors drawn in this study, which are subjects' personality, accessibility to the Internet, psychology and communication factor. Therefore, Internet addiction should not be merely treated as the isolated problem of the Internet itself; rather it should be understood as various dimensions of society, economy, culture etc. Furthermore, some alternatives to deal with the Internet addiction should be found in various approaches.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.593-610
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• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

• Journal of Preventive Medicine and Public Health
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• v.38 no.3
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• pp.298-306
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• 2005

Objectives : To develop measurement scales of Internet addiction, and propose a Korean Internet Addiction Index (K-IAI) and classification criteria for Internet addiction from the threshold scores developed. Methods : The identification of the concept of 'Internet addiction' was based on the literature review. To select the scales, an exploratory factor analysis was applied. A construct validation was tested by a confirmatory factor analysis (CFA) with a structured equation model (SEM). In testing the validity of the classification criteria, ANOVA and non-recursive models with SEM were applied. Results : Out of 1,080 questionnaires distributed, 1,037 were returned,; a response rate of 96%. The Cronbach-$\alpha$ of all items was over 0.75. Using an exploratory factor analysis in the condition of a 6 factor constrain as the study model proposed, 23 of the initial 28 items were identified. In testing the discriminant and convergent validity of the selected 23 scales using CFA with SEM, the Internet addiction model explained about 93% of all variances of the data collected, and all the latent variables significantly explained the designated scales. A K-IAI was proposed using the T-scores of the sum of all factor averages. In the classification of users, the basic concept was a twostandard deviation approach of the K-IAI as the criteria of MMPI. The addiction group had a score ${\geq}70$ in the K-IAI, the pre-addiction group between ${\geq}50$ and <70, and the average user group <50. The Internet use times of the classified groups were statistically different in the ANOVA and multiple comparisons. Conclusions : The K-IAI is a reliable and valid instrument for measuring Internet addiction. Moreover, the taxonomy of the groups was also verified using various methods.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.217-228
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• 2010

The purpose of this study was to examine the post-purchasing behavior focusing on dissatisfaction and complaint behavior. There were some studies concerning dissatisfaction in on-line shopping related to satisfaction and intention to re-buying, but did not focus the relationship with complaint behavior, or identified the factors specifically related to consumer's dissatisfaction. In this study, it was examined to minimize the consumer's dissatisfaction and complaint behavior by investigating the detailed factors relating dissatisfactions and complaint behaviors after shopping apparel goods on the internet. Two hundred fifty five customers who had purchased fashion products in internet shopping had participated in this study. The data was analyzed by factor analysis, regression analysis using SPSS program. As the result, first, product, delivery, returning and price factor were extracted as factors of dissatisfaction, and as factors of complaint behavior, legal action, private action, remedial action were investigated. Second, dissatisfaction was significantly effected on complaint behavior. Specially, returning factor and price factor had effect on legal action, product, delivery factor had on private action and returning factor had affected remedial action. Third, more purchasing frequency, less dissatisfaction. Also, female had more dissatisfaction than male. Finally, more dissatisfaction and compliant behavior, less repurchasing intention. Based on these results, internet shopping fashion marketing strategies were suggested.