• Proceedings of the Korea Society for Simulation Conference
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• 2002.05a
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• pp.243-247
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• 2002

인터넷은 상거래의 중요한 매체로서 빠르게 변화해 가고 있다. 많은 인터넷서비스공급자들이 현재 상용 서비스를 하고 있으며 이들의 중요한 비즈니스 모델중의 하나가 인터넷 광고이다. 인터넷광고를 서비스하는 기술에서 가장 중요한 부분은 인터넷서비스수요자중 정의된 타깃을 가려낼수 있는 타깃팅기술이다. 본 논문에서는 인터넷 광고 서버의 타깃팅 엔진을 테스트할 수 있는 테스트 프레임워크를 설계하고 구현한다. 제안된 테스트프레임워크는 엔진의 기능 및 성능 테스트를 할 수 있다. 제안된 테스트 프레임워크는 다양한 인터넷 광고 서버시스템의 컴포넌트들에 대해 일관된 테스트 사용법과 형식화된 출력을 보여주며 플랫폼에 독립적이도록 자바언어로 개발되었다. 또한 기존에 개발된 테스트에 새롭게 개발된 테스트를 쉽게 통합할 수 있다. 다양한 형태의 테스트가 가능하도록 아주 일반적인 클래스 구조를 갖게 설계되었다.

• Journal of the Korean Home Economics Association
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• v.49 no.4
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• pp.25-35
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• 2011

This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

• Journal of Fashion Business
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• v.14 no.5
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• pp.176-194
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• 2010

According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.133-138
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• 2005

This study is about the description method & scope of maintenability in window components which have been applied to the remodelling work in Apartment Housing. Already we did established the maintenability performance index through the preceding research in recent. It is defined as changeability, prefabrication, coordination. and capacity of performance preservation. As the results of analysys on the performance information that is reported by catalog & internet media, the ratio of adaptation as a maintenabilty performance was revealed to percentage of 11(11%). And as the respects of represented content, majority of the performance information only have dealt with advertising-effect, rather than physical performance make easy to change and separat.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.172-182
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• 2021

We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.167-176
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• 2019

Building skins are expanding even beyond theirfunctions as a simple boundary between the exterior and interior and into the realm of linguistic functions thanks to the development of media art. LED has been used as material on outer walls following the advancement of building materials, so the outerskins of large buildings are evolving into a messenger of language capable of communication. In big cities, buildings send out video images to enable communication between people and architecture, which plays a huge role in determining the identity of a building beyond simple advertising. Such media fa?ade technologies can be understood based on the concept of outerskin change, which refers to the idea that animals change the colors or textures of their skins to show their various states. In addition, various message delivery functions in human clothes should be included in such a discussion. We need to research on the possibilities of seeing media facades for their information delivery function and expanding them into information delivery between buildings as well as just between buildings and people.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.485-488
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• 2004

e-비즈니스는 이제 매우 중요시 되어 각 국가 및 기업에서도 디지털경제시대에 순응하지 못하면 경쟁력을 상실할 것으로 예상하고 있다. 이와 같은 이유로 소규모 기업을 위한 전략적 관점에서의 수익모델을 구현하고자 한다. 현재 모든 분야에서 경쟁이 치열해지고 있지만 대형 매장 때문에 동네 슈퍼마켓과 이 고전하는 것처럼 대형업체들이 가지고 있는 가격경쟁력 때문에 지역의 중소상인들이 많은 어려움을 겪고 있다. 연일 신문에 대형 전단지를 살포하는 대형업체들에 비해서 지역 중소상인들의 마케팅도 열악할 수밖에 없었다. 새마을금고나 신협 같은 서민금융기관 나름대로의 경쟁력을 가지고 있지만 마케팅 분야 에서도 현격한 격차를 보이고 있다. 이러헌 점에 착목하여 소규모 칼라 전단지 시장을 공략하는 인터넷 비즈니스 모델을 설정하고 이를 구현하였다.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.62-74
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• 2021

We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV' user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.144-153
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• 2022

In order to promote cervical cancer prevention behaviors of female college students, this study aims to explore factors that influence cervical cancer prevention behavior of female college students. Specifically, this study examined mediating roles of knowledge and self-efficacy in predicting behavioral intention to prevent cervical cancer. An online survey was conducted on female college students. Analysis of 236 female college students' responses revealed that health status influenced behavioral intention to prevent cervical cancer indirectly through knowledge and self-efficacy. Exposure to Internet media influenced behavioral intention to prevent cervical cancer directly and indirectly through knowledge and/or self-efficacy. Knowledge influenced behavioral intention to prevent cervical cancer directly and indirectly through self-efficacy. Based on the findings of this study, we provided implications for planning of educational programs and campaigns to promote the cervical cancer prevention behaviors of female college students.

• International journal of advanced smart convergence
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• v.11 no.3
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• pp.72-78
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• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.