• Archives of design research
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• v.14 no.2
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• pp.187-196
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• 2001

Today's internet advertisement market is growing rapidly placing great importance on banner advertisements. Still, banner advertisements are being ignored by the users because most of these banners are exaggerated, visually distracted and they usually interfere with internet surfing. These banners make the agents and the users feel displeased and furthermore, make internet market unstable. 'Rich-Media'came in sight as the new way of advertising means in the internet market as the users demand for more dynamic and interactive media. In Rich-Media, sound and animation interact with former animated banner advertisements. Internet advertising businesses inducing web agencies have positive views about Rich-Media, because more information and ideas are shared through aural and visual integration and it is very effective way to draw attentions from the users. In this study, we have examined the effects of Rich-Media advertisements through surveys. As a result, Rich-Media advertisements are superior to ordinary banner advertisements in visual effect, leading interests of users, inducing mouse did(s and providing of information. The recent uses of Rich-Media is just a mere beginning, but we expect to make the Rich-Media an essential medium of internet advertisement as we continue studying the uses and effects of Rich-Media.

• International Journal of Internet, Broadcasting and Communication
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• v.8 no.4
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• pp.58-62
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• 2016

Shipping related services is attracting attention as a UAV (Unmanned Aerial Vehicle) application with the recent economy has been generally accepted drones. UAV of the existing military-driven logistics delivery, aerial photography, wireless Internet connection, broadcasting, disaster research, digital maps, transportation, advertising, meteorological, border surveillance, agricultural use, such as hobbies range of uses from up military are diverse and growing. The advantage of delivery drones seems to be an important feature of delivery of the goods, including labor-saving, long-distance transportation in cold weather. UAV is demanded by competitive performance development for commercialization. Privacy issues that may arise during the drone operation, ensuring marketability issues, control system, regulations, operational standards and specifications, etc. should be addressed. Development direction of Korea UAV based in current technology, regulation, and growth potential presented by deriving from the idea of 'GIF 2016 Gang-won Hackathon.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10c
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• pp.294-296
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• 1998

As the state of the art for handling Multimedia on the internet is developed a new system called WebCAM which services video and image came out. However, WebMIC site for audio services are still rare. In this work, we developed a system which enables anyone to listen audio in real-time through the internet. WebMIC system is implemented by connecting a server with a microphone and the recorded audio files are stored in a Database system. Because the microphones can be distributed sporadically, the developed system can be utilized for managing and advertizing a location. It also can be used to reduce the cost for the existing management system which is almost met by personnel expenses. Anyone who can connect to the internet can get this WebWIC service, so this system can produce a good effect if used in advertising any tourist resort.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.405-406
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• 2017

With the advance of ICT technology, E-Commerce is getting popular and used widely in daily life. Nowaday's commercial videos are also being used extensively to introduce commercial products to consumers. Most commercial companies are advertising their products on the internet with images and videos through online sharing sites. Putting pre-recorded videos online is easy, but it is difficult for sellers to interact with customers. Live Streaming is the transmission of digital content directly to the Internet in real time. Although there are many services available that provide live streaming on the internet, most are limited in the content they transmit. Building live streaming servers using open source projects will help users master the content which conveys to their customers. In this paper, we will consider implementation of Live Streaming Server for Video Commerce using Open Source.

• Korean System Dynamics Review
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• v.9 no.1
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• pp.73-92
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• 2008

Internet portal sites have served customers for more than a decade in Korea. There have been several such sites have survived, succeeded and led the internet industry. What is the source of their competitiveness? We assumed that the network effect, which can vary dynamically, is an important factor; so we tried to build and analyze a system dynamics model on portal sites that represent their advertising business model. This model includes not only the network effect, but also customer's' expectations of the quality of portal sites, which also varies dynamically. As a result of our research, we can state that the network effect is important to stabilize and increase portal sites' quality, market share, income and cash flow. And we know that investment at a level above that which is merely required is necessary to preserve and stabilize their business.

• Proceedings of the KIEE Conference
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• 1998.07g
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• pp.2252-2254
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• 1998

As the state of the art for handling multimedia on the internet is developed a new system called WebCAM which services video and image came out. However, WebMIC site for audio services are still rare. In this work, we developed a WebMIC system which enables anyone to listen audio in real-time through the internet. WebMIC system is implemented by connecting a server with a microphone and the recorded audio files are stored in a Database system. Because the microphones can be distributed sporadically, the developed system can be utilized for managing and advertizing a location. It also can be used to reduce the cost for the existing management system which is almost met by personnel expenses. Anyone who can connect to the internet can get this WebMIC service, so this system can produce a good effect if used in advertising any tourist resort.

• Journal of Fashion Business
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• v.6 no.4
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• pp.125-140
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• 2002

The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Korean journal of communication and information
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• v.56
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• pp.237-256
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• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

• Informatization Policy
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• v.29 no.1
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• pp.38-59
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• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.