• Proceedings of the Technology Innovation Conference
• /
• 1999.12a
• /
• pp.296-327
• /
• 1999

Nowadays, there is a huge need of an extensive study to understand features and behavior modes of consumers who have an indefinite potential of purchase and to make EC a bullish market, Recently, the flow construct has been proposed as important for understanding consumer behavior on the cyber space. The purpose of this study is threefold. To investigate (1) the effect of the flow experience when navigating Internet shopping-mall sites and Internet on purchase intention and relational factors of this (2) the difference in the flow experiences between during the time of navigating Internet and during the time of navigating Internet shopping-mall sites. (3) the difference in purchase intention and relational factors of this between an experiential flow and a purposeful flow. The results show that (1) increase of the purchase intention on EC (or relational factors of this) in proportion to the degree of cognition of users' flow experience (2) By the separate motive of searching Internet shopping-mall sites, the flow experiences during the time of navigating Internet lead to different results (3) Although the difference in the purchase intention on EC between subjects is nonsignificant, it suggests that we need to focus on the fact that the correlation between the purchase intention on EC and the purposeful flow experience on Internet shopping-mall sites is greater than any other correlation. In the end of this study, The theoretical and practical implications of the study, limitations of the study, and future research implications are discussed.

• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.215-222
• /
• 2005

Gaining information via the internet is becoming pivotal in today's society as the internet is becoming the center of knowledge and information. The goal of this study is to present the guideline of web interface design for the elderly who are alienated in gaining information from the Internet. If the internet were more user friendly to the elderly, they would be able to spend more time in doing what they enjoy and also in self development, with the information gained on the internet. This study investigated current portal sites to understand the present situation, surveyed and interviewed the elderly, and researched literatures on how the elderly perceive various stimulants and also researched documents for previous guidelines on interface design for them. This study investigated internet sites which the elderly use to gather information about products and which entice their purchasing desires. The conclusion is that the usability can be improved by eliminating visual dizzy elements in the pages, simplifying the layout and the menu designs which represent the information architecture.

• Journal of Internet Computing and Services
• /
• v.11 no.3
• /
• pp.15-24
• /
• 2010

In this paper, we propose an image classification which combines semantic relations of tags with contents of images to improve the satisfaction of image retrieval on application domains as huge image sharing sites. To make good use of image retrieval or classification algorithms on huge image sharing sites as Flickr, they are applicable to real tagged Web images. To classify the Web images by 'bag of visual word' based image content, our algorithm includes training the category model by utilizing the preliminary retrieved images with semantically related tags as training data and classifying the test images based on PLSA. In the experimental results on the Flickr Web images, the proposed method produced the better precision and recall rates than those from the existing method using tag information.

• Journal of the Korean Dietetic Association
• /
• v.10 no.4
• /
• pp.390-400
• /
• 2004

Food and nutrition sites are the major portion of the health information sites. For the point of public health it is very important to secure validity and reliability of information on those web sites. Therefore, in this study we would like to identify problems when acquiring recipes in web sites by analyzing and reviewing recipes in web sites. To investigate Korean food recipes provided in web sites, domestic search engines such as Simmani, Naver, Hanmir, and Empas and foreign search engines such as Yahoo Korea, Lycos and Altabista Korea were used. Searchs were done using 'recipe' and 'Joribeob (cooking method)' from March 20, 2002 to June 20, 2002. Informations in each sites were reviewed and analyzed Results are as follow; When classifying 46sites searched with 'Joribeob' by the information provider, 24sites were individual, 16sites were corporate and 6sites were others. When searching 'recipe', total 12,654recipes were returned. Out of them, individual provided 2,581sites(20.4%), corporate provided 7,249sites(57.3%), and others provided 2,824sites(22.3%). 9,979(78.9%) recipes out of 12,654recipes were proved to be appropriate as Korean food. Classifying recipes by dish group, vegetables 11.7%, soups and hot soups 9.7%, stew and casseroles 8.2%, pan cakes 8.0%, stir fried foods and skewers 7.8%, rice 7.2%, hard boiled food 7.1%, steam 6.4%, noodles and mandu 5.3%, Kimchi 4.5%, fried 4.1%, and porridge 3.7% in order. 21.1% of recipes were not appropriate as Korean food but provided as Korean Food. The proportion of individual as the information provider were higher than that of enterprises. Recipes from enterprises were based on food and nutrient information and more reliable. However, there were some cases that they provided the same amount of ingredients with different calories or provided the same calories with different ingredients. Additionally, depending on sites, they provided different calories even for the same recipe. There were some cases that the calories provided on the site were too high or too low, for the suggested amount of ingredients and serving size. Recipes those provide amount of calories were evaluated using the nutrient analysis program. Calculated calories and provided calories on the Web were compared together. There are difference between two valus. With these results, it may lead misuse of recipe by those who need accuracy in diet such as patients or who are interested in recipe information for academic purposes. These results could be used as basic materials to improve quantity and quality of recipes in the future. Also, to improve the accuracy of recipies for Korean foods in the web sites, there should be some systems to monitor and let internet users know monitoring results.

• Journal of Information Technology Services
• /
• v.11 no.2
• /
• pp.69-91
• /
• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.

• Proceedings of the IEEK Conference
• /
• 2001.06c
• /
• pp.37-40
• /
• 2001

There are over a billion web sites on the Internet and the number of web sites is still growing. This paper describes an information system. We have designed Trigger Agent System based on RMI (Remote Method invocation) and distribution object system. In this paper, we introduce Trigger agent system which is one of Intelligent agent system.

• Proceedings of the KIEE Conference
• /
• 2006.04a
• /
• pp.3-5
• /
• 2006

Recent advances in the internet infrastructure have resulted in a large number of huge Web sites and portals worldwide. These Web sites are being visited by various types of users in many different ways. Among all the web page access sequences from different users, some of them occur so frequently that may need an attention from those who are interested. We call them frequent access patterns and access sequences that can be frequent the candidate patterns. Since these candidate patterns play an important role in the incremental Web mining, it is important to efficiently generate, add, delete, and search for them. This thesis presents a novel tree structure that can efficiently store the candidate patterns and a related set of algorithms for generating the tree structure adding new patterns, deleting unnecessary patterns, and searching for the needed ones. The proposed tree structure has a kind of the 3 dimensional link structure and its nodes are layered.

• Fashion & Textile Research Journal
• /
• v.7 no.1
• /
• pp.4-12
• /
• 2005

The purpose of this study was to analyze the utilization of Fashion Brands Web-site. This analysis was done by 6C Concept(Contents, Community, Commerce, Connection, Customizing, Communication) which was Internet Marketing Strategy. The review of previous studies and empirical investigations through the Internet were processed for this study. 151 fashion brands in department stores in Daegu, Korea were surveyed from January to February 2004. Data were analyzed by using frequency and percentage. Total 105 brands established their Web-Sites of Internet out of 151(69.5%) fashion brands. There were four characters on Contents, six characters on Connection and five characters on Communication. And there were a establishing rate of 38.1 percent on Online Community and 30.5 percent on Online Shopping Mall. On Customizing, 73.3 percent of brands had e-CRM systems.

• The KIPS Transactions:PartD
• /
• v.11D no.2
• /
• pp.381-386
• /
• 2004

Because of rapid increase of internet user, numerous popular web sites have been made on the internet but it is hard to find out a systematic technique for the selection of qualified web site in consumer position. Generally, there are black box, white box and gray box viewpoint for evaluating web site. In this paper present evaluation criteria based on AHP(Analysis Hierarchy Process) technique of black box viewpoint for optimal web site selection in consumer position. We considered usability, efficiency, compatibility based on ISO/IEC 9126 for quality measurement of web site and executed practical analysis about web site in internet. This paper show that the proposed selection technique is applicable to optimal web site selection.

• Journal of The Korean Association of Information Education
• /
• v.8 no.3
• /
• pp.375-384
• /
• 2004

With the advance of information communication technology, specifically the Internet technology, most schools have developed their own Web sites for the communication of diverse parties such as students, their parents, teachers, and others. In spite of the wide spread of school Web sites, their bulletin board systems are usually developed under the Web-boards for developing ordinary sites without reflecting educational environments. The purpose of this research is to develop the Web-board system for schools, which can be applied to construct adaptive school Web sites. This Web-board system is designed to reflect the educational environments as well as the user characteristics under the idea of customization and optimization. The main advantage of this Web-board system is that it can allow easy access to the system through user-friendly interface, and also promote interactions among users through their personalized Web pages.