• Title/Summary/Keyword: Internet Usage Level

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The Effect of Trust on the Usage of Internet Shopping Mall (신뢰형성이 인터넷쇼핑몰의 이용에 미치는 영향)

  • Son Dal-Ho;Cha Yeong-Han
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.131-157
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    • 2006
  • A lack of trust in the technical and institutional environments surrounding the web can hinder e-commerce adoption, because Internet social cues are minimal and trust is difficult th establish. Web vendors must act purposefully to overcome consumer perceptions of uncertainty and risk by building trust-both in their own web sites and in the broader Internet environments. Trust makes consumers comfortable by sharing personal information making purchases, and acting on web vendor advice-behaviors essential to wide-spread adoption of e-commerce. Understanding the nature and antecedents of trust is, therefore, a major issue for both Internet researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust therefore, making it difficult to compare results across studies. This study tried to and the empirical relationships among the trust-related factors on the usage of Internet shooing mall. The model includes five high-level constructs-disposition to trust institution-based trust trusting beliefs, trusting intention and environmental factors. The results showed that the disposition to trust and the environmental factors had a significant effect on the web site trust however, their effect was not consistent Moreover, the model suggested in this study need to be extended including with the more sociological factors and results in this study required to be verified with those extended model.

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The Effects of Internet Apparel Store Attributes and Shopping Values on Consumer's Internet Apparel Purchasing Behavior (인터넷 의류 쇼핑몰 점포 속성지각과 쇼핑 가치가 구매 행동에 미치는 영향)

  • Lee, Mi-Young
    • Korean Journal of Human Ecology
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    • v.14 no.1
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    • pp.155-165
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    • 2005
  • The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

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The Patterns of Mobile Internet Service for Post PCs in Ubiquitous Computing (유비쿼터스 컴퓨팅에서 포스트 PC의 모바일 인터넷 서비스 유형)

  • Kim, In-Jai;Shim, Hyoung-Seop;Jung, Min-Ho
    • Journal of Information Technology Services
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    • v.6 no.3
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    • pp.179-193
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    • 2007
  • Mobile Internet Service has been accelerated in ubiquitous computing environment. The purpose of this study is to suggest the patterns of mobile internet services based upon the current and future environments. The types of mobile internet service are explicated on the basis of current and future usage. A two-dimensional framework using level of timeliness and service purpose is utilized for classifying mobile internet service. Future trends of mobile internet service are carefully suggested.

Comparison Study Between Landline and Mobile VOD (유무선 모바일 VOD 인터넷간 차이 연구)

  • Sung Ho-Jun
    • KSCI Review
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    • v.14 no.1
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    • pp.273-285
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    • 2006
  • This study compares choice of contents genre between mobile VOD service users and landline internet VOD service users. Overall, males showed a higher rate of VOD usage than females and a variety of contents were used for entertainment, programs and mood alteration. In addition, a higher frequency of VOD usage showed a higher rate of VOD usage and also resulted in higher level of satisfaction. Also, the quality of landline internet VOD service showed to be higher than mobile VOD service. This suggests that programs for mobile VOD needs to be developed as well as a more open and simple rate system. In addition, subjects of this study showed to use VOD services mainly for entertainment purposes, suggesting that a variety of programs need to be developed in order to higher the level of satisfaction of its users.

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Comparative Analysis of Web-based Service Quality Of Leading Companies in Korea, U.S,, Japan and China (한, 미, 일, 중 4개국 선도기업들의 웹기반 서비스 품질 비교분석)

  • Lee Hyun-soo;Chae Young-il;Hong Bong-Hwa
    • Journal of Internet Computing and Services
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    • v.6 no.2
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    • pp.127-139
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    • 2005
  • This research is in the same line of the research that was carried out in 1999 and 2001, Studies in 1999 and 2001 showed that there are significant differences in the usage levels of Internet in business between countries with longer history of using internet and those with shorter history. The 1999 and 2001 studies also suggested the model on development stages of Internet usage in business, This study is the continuation of the 1999 and 2001 research and used the previous data to compare and analyze the trend of the Internet development stages in leading 100 corporations in Korea, U,S.A., China and Japan in 2002. This study found that there have been significant developments in the ability to use Internet in business in three countries. The differences in Internet usage level in each stage among different countries are compared and analyzed in this study.

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A Study on the Feature of Using Media for Education through Longitudinal Data Analysis (종단자료 분석을 통한 청소년 미디어 교육 활용 특성 분석 연구)

  • Heo, Gyun
    • Journal of Internet Computing and Services
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    • v.21 no.4
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    • pp.77-85
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    • 2020
  • The purpose of this study is to explore the changing trajectory of using educational media through longitudinal data analysis. We categorize the feature of using educational media as usage for learning, usage for information, and usage for the game. We explore the longitudinal changing patterns of usage for learning, usage for information, and usage for the game by LGM(Longitudinal Growth Modeling). We also find the gender difference between these longitudinal changing trajectories. We used 3,499 samples of KYPS middle school second-grade panel data. We found these results: (a) Both usage for learning and information are statically significant variability in initial level and rate of change. Both of the changing trajectories have increased. (b) Girls have a higher rate of the change both in the usage of learning and information than boys over time. (c) There is a statistically significant individual variability in initial levels and rate of change in the usage of the game over time. (d) Boys have a higher rate of initial value than girls in the usage of games, but there is no significant difference in the rate of changing trajectories.

To Use Facebook for Good: Usage, Cyberbullying Involvement, and Perceived Social Support

  • Wong, Natalie;McBride, Catherine
    • Child Studies in Asia-Pacific Contexts
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    • v.6 no.2
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    • pp.59-72
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    • 2016
  • We examined the relationship between the extent of Facebook usage and social well-being with consideration of cyberbullying involvement using a person-oriented approach. Survey data were collected from a sample of 312 secondary students from Grades 7 and 8 in Hong Kong. Levels of cyberbullying involvement, Facebook usage and perceived social support were investigated. Participants were classified into three clusters based on the different levels of Facebook usage and cyberbullying victimization through cluster analyses (i.e., frequent Facebook user/noncyberbullied victim, frequent Facebook user/cyberbullied victim, and uninvolved). Our results showed that frequent Facebook users who are cyberbullied tend to engage in cyberbullying perpetration significantly more than the frequent Facebook users who are not cyberbullied, even when the latter reported higher Facebook usage. This result provides some support for the idea that cyberbullying victimization has additional value on top of the level of usage in explaining one's participation in cyberbullying perpetration. As expected, frequent Facebook users who were not cyberbullied reported the highest perceived social support among the three groups. What is even more interesting is the equal level of perceived social support found between the cyberbullied victims and the uninvolved. Our results suggest that, although limiting adolescents' Internet use might reduce their risks of being involved in cyberbullying, it might also take away the potential benefits they could get from interacting with the online community. Benefits of using the person-oriented approach in the study of cyberbullying are discussed.

Energy and Service Level Agreement Aware Resource Allocation Heuristics for Cloud Data Centers

  • Sutha, K.;Nawaz, G.M.Kadhar
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.11
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    • pp.5357-5381
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    • 2018
  • Cloud computing offers a wide range of on-demand resources over the internet. Utility-based resource allocation in cloud data centers significantly increases the number of cloud users. Heavy usage of cloud data center encounters many problems such as sacrificing system performance, increasing operational cost and high-energy consumption. Therefore, the result of the system damages the environment extremely due to heavy carbon (CO2) emission. However, dynamic allocation of energy-efficient resources in cloud data centers overcomes these problems. In this paper, we have proposed Energy and Service Level Agreement (SLA) Aware Resource Allocation Heuristic Algorithms. These algorithms are essential for reducing power consumption and SLA violation without diminishing the performance and Quality-of-Service (QoS) in cloud data centers. Our proposed model is organized as follows: a) SLA violation detection model is used to prevent Virtual Machines (VMs) from overloaded and underloaded host usage; b) for reducing power consumption of VMs, we have introduced Enhanced minPower and maxUtilization (EMPMU) VM migration policy; and c) efficient utilization of cloud resources and VM placement are achieved using SLA-aware Modified Best Fit Decreasing (MBFD) algorithm. We have validated our test results using CloudSim toolkit 3.0.3. Finally, experimental results have shown better resource utilization, reduced energy consumption and SLA violation in heterogeneous dynamic cloud environment.

Digital Divide in Internet Access and Internet Usage in Korea (인터넷 접근과 활용에서의 디지털 격차)

  • Ju, Young-Wan;Kim, Yoo-Jung;Cho, Chang-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.12
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    • pp.5601-5613
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    • 2011
  • The purpose of this paper is to better understand the socio-economic differentials of Internet access and use. Data from '2008 Korean Internet usage behavior' were used to conduct logistic regression analysis. The findings show that there are significant socio-economic(age, gender, educational attainment, employment situation, and Internet access type) disparity in Internet access(Internet access at home, broadband Internet access). Also socio-economic variables enter in as statistically significant in most specifications for Internet use intensity (Intensive internet use, frequent internet use, less frequent internet use). The gender, household income and education attainment explanations for large differential in Internet use intensity are generally very similar. It is shown that age, education attainment and household income level cause a large digital divide on Internet service use(information use, communication and community use, e-commerce use, Internet banking use).

Interpersonal Tie and Internet Dependency (인적 유대와 인터넷 의존)

  • 이여봉;이해영
    • Journal of the Korean Home Economics Association
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    • v.41 no.8
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    • pp.97-121
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    • 2003
  • The reciprocal relationship between the interpersonal tie and the internet dependency is focused in the study. Mainly, chi-squire test and ANOVA are used in testing the hypothesized relationship of the internet dependency with the interpersonal tie before and after using internet. The strong relationship with the internet dependency is found in internet's both-directional communicating function such as chatting, game, gambling, etc. The level of internet dependency is high when individual's tie with friends, colleagues, or neighbors is strong; but it is lower when individual's emotional tie with family members is stronger. It is confirmed that excessive usage of internet damages family relationship. Conversely, it is also clear that the emotional support from family members is essential for preventing or enhancing internet dependency. This implies that internet dependency is not an individual problem, but that it should be treated under the consideration of his/her family system.