• 한국인터넷방송통신학회논문지
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• 제10권6호
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• pp.9-15
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• 2010

인지전파 기술은 지역과 시간에 따라 일시적으로 사용하지 않는 주파수 대역을 자동으로 인지하고 찾아서 환경에 맞게 통신방식, 주파수 대역폭 등을 능동적으로 판단하여 통신함으로서 한정적인 주파수 자원을 효율적으로 사용하고자 하는 기술이다. 본 논문에서는 오검출과 오경보의 불완전한 센싱 환경하의 인지 전파망에서 주사용자나 부사용자의 세션 큐가 스펙트럼 사용효율에 어떤 영향을 미치는 지를 연속시간 마르코프 체인 분석을 통하여 정량적으로 규명하였다. 큐가 있을 경우 주 사용자는 최대 18% 까지, 부 사용자는 최대 50% 까지 스펙트럼 사용 효율을 높일 수 있었다.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 인터넷정보학회논문지
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• 제4권6호
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• pp.13-24
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• 2003

그리드 기술은 지리적으로 분산된 컴퓨팅 자원을 활용하기에 다양한 자원에 대한 정보를 관리하는 기술이 필요하며, 이는 자원 관리 시스템에서 자원을 모니터링하여 이루어진다. 자원 상태 정보가 실시간으로 변하여 주기적으로 모니터링을 해야 하므로 이에 따른 오버헤드가 예상된다. 본 논문에서는 CPU상태 변화 정도를 관찰하여 시스템 상태를 파악하고 이를 모니터링 주기에 적용시키고자 한다. 즉 그리드 환경의 중요한 요소인 자원의 상태를 고려하여 자율적으로 자원의 상태에 따른 모니터링 주기를 조절하는 시스템을 모델링 하였다. 자원의 CPU 상태를 관찰해 CPU의 상태 변화율에 따라 자원의 상태 변화를 파악하여 모니터링 주기를 조절함으로써 모니터링에 의한 오버헤드가 감소하였음을 실험을 통해 증명하였다.

• 한국경영과학회지
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• 제29권4호
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• pp.159-173
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• 2004

Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.453-466
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• 2006

The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권2호
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• pp.1032-1042
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• 2017

Many empirical studies indicate that SNS use has increased substantially over the last few years. People use SNSs for social purposes, mostly related to the maintenance of existing offline contacts. Such usage may have led to compulsive use of SNSs resulting in addictive behavior. This paper aims to explore factors affecting SNS addiction. Specifically, the study examined the role of personality traits in the Facebook usage among college students. Compared to the rest of world, daily log on the site has grown very quickly in South Korea. And college students constitute a vast majority of Facebook users in South Korea. Results from a survey of 235 college students revealed that extraversion and neuroticism positively predicted Facebook usage. Students who were high in extraversion were more likely to update their profiles, share photo and images with others and give feedback on other's posts. Similarly, those who were high in neuroticism were more likely to share photo and images with others and update their profiles. These findings support previous research. Furthermore, in terms of the effect of personality on SNS addiction, this study found that consciousness was negatively associated with Facebook addiction, while extraversion and neuroticism were positively associated with Facebook addiction. Based on these findings implications and directions for futures studies are discussed.

• 디지털산업정보학회논문지
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• 제15권4호
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• pp.187-195
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• 2019

The purpose of this study is to analyze the adoption of Kakao Bank in terms of benefits (functional, social, experiential, economic benefits) and differentiated services (customization and service diversity) considering service types. Benefits are personal value consumers attach to the product or service attributes and, therefore, more important than attributes of service itself when using Kakao Bank in the internet based environment. Data was collected using an online and offline survey of 131 Kakao Bank users and analyzed the data using structural equation model (SEM). The results of empirical analysis using SmartPLS show that functional benefit, experiential benefit, and customization are significantly related to the user's satisfaction, but economic benefits, social benefit, and service variety are not. Customer's satisfaction are also showed significantly to be related to the all types of Kakao Bank usage(balance check, transfer, and other services). This study has the significance in that it examines the user's satisfaction and usage of Kakao Bank in terms of benefits and differentiated services while other studies analyzed banking services focusing on the attributes of banking channel itself.

• International Journal of Internet, Broadcasting and Communication
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• 제11권3호
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• pp.77-86
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• 2019

The purpose of this study was to reveal how the agility of fingers directly involved in the use of mobile phones, a necessity for modern people, is related to the amount of text usage. To find out, 95 people who agreed to the purpose of this research without any limitation on visual and upper-geometry were selected. The research period was from June 27, 2018 to July 31, 2018. The evaluation tool used in this study was Grooved Pegboard, a standardized evaluation tool that measures hand dexterity, and the general characteristics of examinees such as age, text message amount, and a hand that using for text messages were investigated through interviews. Since text input methods vary depending on mobile phone types, unfamiliar methods of typing mobile phone characters can affect the speed of texting. As a result, there were significant differences in hand dexterity between age and gender. The rate of texting and hand dexterity were statistically significantly faster than those in their 20s and 30s (p<0.05), and in gender, women showed significantly faster texting and hand dexterity than men (p<0.05). However, it was not statistically significant to text usage and to the dexterity of the hand.

• 한국의류학회지
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• 제34권9호
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• pp.1527-1537
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• 2010

The Internet has the potential to create new channels that might be beneficial to fashion consumers. This study examines the effects of consumer involvement and Internet behavior in on-going Internet information searches through the young female generation. For the practical research, the survey was conducted from June $15^{th}$ to July $15^{th}$ 2009. Data was collected in a total of 368 questionnaires from female university students in their 20's and analyzed 300 questionnaires with SPSS 12.0. The results were as follows. First, clothing involvement, fashion involvement, internet involvement, and Internet shopping interest had been considered as antecedents of on-going Internet information search behavior. Second, clothing involvement and Internet involvement significantly affected Internet shopping interest. However, fashion involvement and Internet involvement showed direct paths to on-going Internet information searches. Third, there were significant effects in Internet shopping interest and on-going Internet information searches. Forth, the respondents were segmented by two groups according to the level of ongoing information searches. These segmented two groups were different in regard to clothing shopping behaviors and impulse purchase behaviors.