• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.193-202
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• 2019

본 연구에서는 국내 유학생 중 가장 높은 비율을 차지하는 중국 유학생과 한국 대학생들 간의 인터넷쇼핑몰 이용 시 공통점과 차이점이 있는지 확인하고 이용 만족도에 영향을 미치는 속성이 무엇인지 파악하고자 한다. 그 결과를 토대로 중국 유학생들이 국내 인터넷쇼핑몰 이용과정에서 만족도를 높일 방안을 제시하고 국내 인터넷쇼핑몰을 운영 중인 기업에는 외국인 고객들의 이용 만족을 향상할 수 있는 전략을 조언할 수 있을 것이다. 연구결과, 첫째, 한국 학생들과 중국 학생들의 인터넷쇼핑몰 이용할 때에 경험했던 시스템 평가 요인 중 한국 학생들은 정보 품질이 중국 학생들보다 더 좋다는 결과를 나타냈으며, 중국 학생들은 한국 학생들보다 기능성이 더 좋다는 결과를 나타냈다. 둘째, 한국 학생들과 중국 학생들이 인터넷쇼핑몰 이용할 때에 경험했던 물류시스템 평가요소 중 신속성과 배송 품질은 모두 한국 학생들이 중국 학생들보다 더 좋다는 결과를 나타냈다. 셋째, 한국 학생들이 국내 인터넷쇼핑몰을 이용할 때에 소비만족도에 영향을 미치는 요인으로는 기능성, 배송 품질, 응답 신뢰성, 정보 품질, 신속성 모두 유의한 영향을 미치는 것으로 나타났다. 넷째, 중국 유학생들은 배송 품질을 제외한 기능성, 정보 품질, 신속성, 응답 신뢰성 등이 모두 만족도에 유의한 영향을 미치는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.125-147
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• 2006

Internet shopping mall has dual nature of information technology features defined by the web-based application system and marketing features explained by the shopping marketplaces. The purpose of this study aims at analyzing the consumer's attempt to purchase and re-purchase intention to the internet shopping mall to combine the IT perspective and the marketing perspective. This paper develop the integrated research model with the acceptance behaviors of customers through consumer's purchase decision process(pre-purchase stage and post-purchase stage). The results from an empirical survey as follows: First, the integrated model is valid in predicting the acceptance of the internet shopping malls by using structured equation modeling. Second, there are the differences between pre-purchase stage and post-purchase stage by each conceptual constructs. Finally, the results of MSEM(Multi-group Structured Equation Modeling) indicate the perceived ease of use and perceived trust to the attitude to the internet shopping mall is more effectively predicted at the pre-purchase stage. Vice versa, the perceived usefulness to the intention to the purchase intention of internet shopping mall is more effectively predicted at the post-purchase stage. This study provides an integrative approach to develop the effective and successful internet shopping mall strategy.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.113-124
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• 2006

The purposes of this study were to investigate the perceived risks and the purchase behaviors for luxury goods in internet shopping malls according to the shopping orientation. 254 questionnaires were distributed from April 10 to May 9 in 2006. For data analysis, frequency, percentage, factor analysis, cluster analysis, chi-square tests were conducted. The results could be summarized as follows. (1) According to cluster analysis of shopping orientation, respondents were classified into five groups: pursuit of pleasure, pursuit of fashion, price consciousness, planned shopping, brand and store loyalty, time-saving and convenience. (2) There were not significant differences in the perceived risks according to shopping orientation. (3) There were not significant differences in purchase reasons and were significant differences in no-purchase reasons.

• 한국의류학회지
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• 제33권11호
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• pp.1817-1827
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• 2009

This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

• 한국의류학회지
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• 제35권6호
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• pp.621-634
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• 2011

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

• 디지털콘텐츠학회 논문지
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• 제10권4호
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• pp.587-595
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• 2009

국내에서 인터넷 쇼핑몰은 성장을 계속하고 있으며 우리의 생활과 밀접한 관련을 가지고 있다. 그러나 사용자는 보다 편리하고 쉽게 상품을 구매할 수 있는 인터넷 쇼핑몰을 필요로 하고 있다. 본 연구에서는 사용편의성이 강화된 인터넷 쇼핑몰 내비게이션 디자인을 제안하기 위하여 국내의 인터넷 종합쇼핑몰을 분석하고 피험자에게 과제를 수행하게 한 후 심층 면접을 통하여 보다 편리하게 상품을 구매할 수 있는 디자인이 무엇인가를 파악하였다. 피험자들은 보다 많은 목록이 제시되어 다음 단계를 예측할 수 있는 롤오버 메뉴를 선호하였으며 좁은 메뉴에서는 많은 오류를 범하기 때문에 넓은 영역의 메뉴가 필요하다고 생각한다. 사용편의성이 강화된 인터넷 쇼핑몰 디자인이 개발되면 경쟁력이 강화될 수 있고, 상품의 구매도 촉진시킬 수 있으리라 생각된다.

• 한국의류학회지
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• 제30권11호
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• 한국멀티미디어학회논문지
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• 제12권12호
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• 가정과삶의질연구
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• 제28권3호
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• pp.81-95
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• 2010

The purpose of this study was to examine the dissatisfaction level of consumers buying foreign goods through Internet shopping malls and their complaint behavior. As there is growing demand for foreign brands along with a rapid increase in the Internet user population, a lot of ongoing studies have focused on Internet-based transaction. The dissatisfaction level of selected consumers was checked in terms of system, price, quality, information/hype, shipping and refund/exchange, and it's found that complaint behavior linked to refund/exchange was most prevalent. The most dominant way for them to respond to such situations was talking friends, relatives or neighbors about that. And they had an intention to buy foreign goods through Internet shopping malls again to greater or lesser extents, though they were unsatisfied. It indicates that the consumers didn't have a wide option in the consumer market.

• 산업경영시스템학회지
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• 제35권1호
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• pp.1-9
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• 2012

It is well known that internet shoppers are very sensitive to sale prices. They visit the various shopping malls and collect the product information including purchase conditions for goods purchase decision-making. Recently the necessity of information support is increasing because of increase of information amount which is necessary and complexity of goods purchase decision-making process. The comparison shopping agent systems have provided price comparison information which is collected from various shopping malls to satisfy internet shoppers information craving. But the frequent price change caused by keen price competition is becoming the primary reason of information quality decline among price comparison sites. RSS which is a family of web feed formats used to publish frequently updated is applied even in on-line shopping malls. This paper develops a RSS product information collection system to get real-time product information. The proposed product information system consists of (1) web crawler module for searching RSS feed shopping malls automatically, (2) RSS reader module for parsing product information from RSS feed file, (3) product DB and (4) product searching module. Performance of the proposed system is higher than the comparison shopping agent systems when it is defined with the volume of collecting product information per unit time.