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A Study on FIFA Partner Adidas of 2022 Qatar World Cup Using Big Data Analysis

  • Kyung-Won, Byun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.164-170
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    • 2023
  • The purpose of this study is to analyze the big data of Adidas brand participating in the Qatar World Cup in 2022 as a FIFA partner to understand useful information, semantic connection and context from unstructured data. Therefore, this study collected big data generated during the World Cup from Adidas participating in sponsorship as a FIFA partner for the 2022 Qatar World Cup and collected data from major portal sites to understand its meaning. According to text mining analysis, 'Adidas' was used the most 3,340 times based on the frequency of keyword appearance, followed by 'World Cup', 'Qatar World Cup', 'Soccer', 'Lionel Messi', 'Qatar', 'FIFA', 'Korea', and 'Uniform'. In addition, the TF-IDF rankings were 'Qatar World Cup', 'Soccer', 'Lionel Messi', 'World Cup', 'Uniform', 'Qatar', 'FIFA', 'Ronaldo', 'Korea', and 'Nike'. As a result of semantic network analysis and CONCOR analysis, four groups were formed. First, Cluster A named it 'Qatar World Cup Sponsor' as words such as 'Adidas', 'Nike', 'Qatar World Cup', 'Sponsor', 'Sponsor Company', 'Marketing', 'Nation', 'Launch', 'Official', 'Commemoration' and 'National Team' were formed into groups. Second, B Cluster named it 'Group stage' as words such as 'Qatar', 'Uruguay', 'FIFA' and 'group stage' were formed into groups. Third, C Cluster named it 'Winning' as words such as 'World Cup Winning', 'Champion', 'France', 'Argentina', 'Lionel Messi', 'Advertising' and 'Photograph' formed a group. Fourth, D Cluster named it 'Official Ball' as words such as 'Official Ball', 'World Cup Official Ball', 'Soccer Ball', 'All Times', 'Al Rihla', 'Public', 'Technology' was formed into groups.

A study on changes in the food service industry about keyword before and after COVID-19 using big data

  • Jung, Sukjoon
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.85-90
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    • 2022
  • In this study, keywords from representative online portal sites such as NAVER, Google, and Youtube were collected based on text mining analysis technique using TEXTOM to check the changes in the restaurant industry before and after COVID-19. The collection keywords were selected as dining out, food service industry, and dining out culture. For the collected data, the top 30 words were derived, respectively, through the refinement process. In addition, comparative analysis was conducted by defining data from 2018 to 2019 before COVID-19, and from 2020 to 2021 after COVID-19. As a result, 8272 keywords before COVID-19 and 9654 keywords after COVID-19, a total of 17926 keywords, were derived. In order for the food service industry to develop after the COVID-19 pandemic, it is necessary to commercialize the recipes of restaurants to revitalize the distribution of home-use food products that replace home-cooked meals such as meal kits. Due to the social distancing caused by COVID-19, the dining out culture has changed and the trend has changed, and it has been confirmed that the consumption culture has changed to eating and delivering at home more safely than visiting restaurants. In addition, it has been confirmed that the consumption culture of existing consumers is changing to a trend of cooking at home rather than visiting restaurants.

Business Model and Floral Distribution Service Strategy for Creating New Value on Internet Environment - ROSEWeb Solution Case - (인터넷 환경에서 새로운 가치 창조를 위한 비즈니스 모델과 화훼 유통 서비스 전략 - ROSEWeb 솔루션 사례 -)

  • Lee, Seung-chang;Ahn, Sung-hyuck
    • Journal of Distribution Science
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    • v.7 no.1
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    • pp.5-34
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    • 2009
  • This article describes a business case of ROSEWeb, a floral distribution service by internet of Newrun System Company. Newrun System is one of the floral distribution IT solution company. The purpose of this case study is to find out which factors of ROSEWeb solution of successful business model and internet distribution strategy that plays an important role as the floral distribution IT service. ROSEWeb has experienced many challenging obstacles while they prepare for this floral distribution IT service. This case study has found that Newrun System Company execute the rapidly transformation of business model to cope with changing situation. Specially, so far, ROSEWeb continuously keep on competitive advantage as floral distribution IT service through building core competence. this study shows that ROSEWeb's case broadly apply reference model to the building business model and formulating floral distribution service strategy and other internet business models. Finally, we intends to discuss about theses questions. the question is "by the existing state of entering Internet portal(Yahoo, Naver, Daum), Can ROSEWeb have sustainable competitive advantage in floral distribution service?", and "what is Newrun System's next business model?". Through the intensive interviews with people involved in the development of ROSEWeb, this article provides important implications to the business community who is preparing for new applications for mobile internet.

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Web-based Information Systems and Service Quality of IS Department

  • Lee Woongkyu
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2003.05a
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    • pp.169-181
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    • 2003
  • As growth of the web-based applications, the requirements of the users who have been very familiar to the web-based user interfaces and customer-oriented services on the Internet would become more knowledge-intensive and higher technology involved in a more convenient and polite way of service delivery. Therefore, the service quality of information system department should be considered as a very important factor influencing success of information systems. The objective of this study is to provide the relationship between service quality of IS department and its impacts such as use, user satisfaction and job performance. For this purpose, we provide a research model for it and test it empirically for the users of the corporate portal in one of main telecommunication service providers in Korea. In result, our model with satisfiable validity and reliability shows not only importance of IS departments' service quality but also two-faced characteristics of service quality. That is, while technical competence which means with knowledge and expertise of IS department staffs is more related with user satisfaction on information systems, personal service which means the way and manner of service delivery is more related with use of it.

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A Design and Construction of Web-based Grid Potal for Accounting Information Service

  • Doo Gil Su;Oh Young Ju;Kim Beob Kyun;Hwang Ho Jeon;Jang Haeng Jin;An Dong Un;Chung Seung Jong
    • Proceedings of the IEEK Conference
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    • 2004.08c
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    • pp.686-689
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    • 2004
  • Computational grids are emerging as a new infrastructure for internet-based parallel and distributed computing. Grid systems are enables the sharing, exchanging, discovery and aggregation of resources which distributed multiple administrative domains, organizations and enterprises. Accounting information service is one of the main obstacles to widespread adoption of the grid. But, most of grid portals do not support accounting information service. In this paper, we design an accounting information service and build a web-based grid portal including account management service and accounting information service.

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Empirical Analysis of Shipper Requirement for E-logistics : The Case of International Shipping (E-logistics에 있어서 화주의 평가체계에 관한 실증적 연구 : 국제 해운분야를 중심으로)

  • Cho, Chan-Hyouk;Strohmaier, James G.
    • Journal of Korea Port Economic Association
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    • v.20 no.2
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    • pp.217-234
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    • 2004
  • Information technology has been transforming the relationship between shippers and carriers, but an unresolved question remains: what is the relative importance to shippers of service versus cost benefits of e-logistics solutions? This research develops and empirically tests a model to determine how Internet-based logistical operations in international shipping impact on the relative importance of cost versus service benefits to shippers. Contrary to expectations, results show that shippers perceived cost benefits from well-designed web sites, undoubtedly a consequence of perceptions that multi-function portals with ease of access contributed to savings in time and money. Another result was the confirmation of the positive effects of cargo tracing and bill of lading issuance on service-related factors. Finally, this study draws attention to the need for improvements in on-line booking capabilities and development of a comprehensive common portal; issues that must be addressed for shipping lines to succeed in an increasingly competitive e-logistics market.

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Analyzing Trends in Retail Alliances (유통산업의 리테일 제휴 현황 분석)

  • Park, Kyung-Ae
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.736-744
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    • 2010
  • Alliances, collaborations and partnerships are essential practices in today's business. The purpose of this study was to understand the trends in retail alliances by analyzing the patterns of alliances in the Korean retail market. Retail alliance cases were collected from the published news article database in a major internet portal. A total of 1,061 retail alliance cases for the first decade of the 2000s were categorized into the alliances: 1) within the same retail format and 2) across different formats within the retail industry; and 3) with service industries and 4) with manufacturing industries outside the retail industry. The study described the patterns on the characteristics of participating retailers and partners, industries involved, and alliance types for each of the four categories.

A study on the Website evaluation method using SEM (구조방정식을 이용한 Website 평가방법에 관한 연구)

  • 최재호;백인기;전영호
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.05a
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    • pp.109-113
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    • 2001
  • The purpose of this paper is to propose an analytical method for evaluating user satisfaction of Internet websites using the structural equation model(SEM). This paper is intended to identify critical evaluation factors of user satisfaction for websites to determine criteria for evaluating the websites, and use the criteria to develop a SEM model for quantitatively evaluation of each factors' effects of user satisfaction. The SEM model used 2 variables of usability and good-looks for the evaluation factors of websites user satisfaction and each factors have 4 sub evaluation criteria, 3 portal sites were evaluated to construct the SEM model, and 155 subjects participated the website evaluation using the walk-through and face-to-face survey method. Analysis results showed that the SEM model was statistically significant for all the 3 websites evaluated. Both the usability and good-looks two factors also showed significant effects to user satisfaction of websites and have positive correlation. The user satisfaction was more effected by the usability factor than good-looks, and the simplification and harmonization were the most critical sub-factors of the usability and good-looks.

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인터넷 컨텐츠를 활용한 사회 서비스 정책사업 강화에 관한 연구

  • Hwang, Du-Hong;Sin, Min-Su
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.862-867
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    • 2007
  • 한국의 경제가 저출산, 고령화사회의 진전으로 미래에 대한 불확실성 상태에 빠져들고 있다. 그러나 이러한 위기는 새로운 비즈니스 모델의 창출을 필요로 하는 기회가 될 수 있다. 따라서 미래성장엔진으로서 지향을 위한 새로운 사회 서비스 시장의 비즈니스 모델을 준비할 필요성이 있다. 사회서비스 비즈니스 모델은 참여인력 확보와 교육을 통한 양성, 보급을 바탕으로 하는데, 사회에 활성화 되어 있는 인터넷정보기술에 대한 응용방안과 효과를 본 연구를 통해 규명하고자 한다. 본 연구는 국내외 사회서비스 정책을 비교분석하고 연구의 필요성을 효율적으로 이끌어 내기 위해 다음의 연구문제를 설정하였다. 1. 국내 사회서비스 정책은 외국 사회서비스 정책과 비교할 때 어떤 차이가 있는가? 2. 사회 서비스 사업모델과 접목할 수 있는 적합한 정보기술과 접목방안은 어떤 것이 있는가? 3. 정보기술을 접목한 사회 서비스 사업모델의 효과 및 개선방안은 어떠한가? 연구를 통하여 얻은 결과를 가지고 사회 서비스 포털 구성안과 비즈니스 연결 방안을 제시함으로서 정부의 사회 서비스 민영화 방안과 민수사업 활성화, 일자리 확대 목표의 초석이 되는 연구가 되고자 한다.

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An Exploratory Study on Future Economic Activity of Digital Convergence Generation (디지털 컨버전스 세대의 미래경제활동 특성에 관한 연구)

  • Kim, Yeon-Jeong;Park, Ki-Ho
    • Journal of Information Technology Services
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    • v.10 no.4
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    • pp.33-46
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    • 2011
  • This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.