• International journal of advanced smart convergence
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• 제13권2호
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• pp.103-109
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• 2024

A nonlinear numerical analysis of orientation and velocity fields of the full Ericksen-Leslie theory for a nematic liquid crystal under shear flow is given. We obtained for the first time the three-dimensional orientation and two component velocity profiles evolutions for both in- and out-of-shear plane orientation anchorings. Complex evolution routes to steady state were found even for shear aligning nematic. As the Ericksen number increases monotonic evolution of velocity and orientation shifts towards multi-region nucleating director rotation growth with complex secondary flow generations. We found that contrary to the in-shear-plane anchorings like homeotropic or parallel anchorings, binormal anchoring gives rise to substantial non-planar three-dimensional orientation with nonzero secondary flow.

• International journal of advanced smart convergence
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• 제11권2호
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• pp.102-107
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• 2022

Smart home systems for safety and security are in high demand and always needed for many reasons including people's desire to feel safe in their own houses and to avoid a high rate of crime. In the current research, we investigate the role of individuals' motivational orientation to prevention in their responses to smart home systems for safety and security. That is, this research examines whether individuals' attitudes toward smart home systems for safety and security vary depending on their level of prevention orientation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention orientation will have more positive attitudes toward smart home systems for safety and security. In support of the hypothesis, the results indicate that respondents in the strong (vs. weak) prevention orientation reported significantly more positive attitudes toward smart home systems for safety and security. Our findings imply that individuals' motivational orientation to prevention may be an effective marketing and segmentation tool in facilitating their favorable responses to the smart home systems for safety and security.

• International journal of advanced smart convergence
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• 제7권2호
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• pp.1-6
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• 2018

In this paper, we propose an automatic left ventricle segmentation method in computed tomography angiography (CTA) using separating energy function. First, we smooth the images by applying anisotropic diffusion filter to remove noise. Secondly, the volume of interest (VOI) is detected by using k-means clustering. Thirdly, we divide the left and right heart with split energy function. Finally, we extract only left ventricle from left and right heart with optimizing cost function including orientation term.

• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.230-242
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• 2022

The purpose of this study was to verify the effectiveness of the computerized cognitive rehabilitation program in which areas and to suggest effective ways to utilize the program in the future, being conducted for 20 college students. We lasted this study from May 3 to 23, 2021. As a result of analyzing the groups using the Computer-based Cognitive Rehabilitation Program (CoTras), in terms of the difference in accuracy for the case of visual perception group B was statistically significantly improved than group C(p<0.05). In the case of attention, memory, and orientation, there was no significant difference between groups(p>0.05). In the case of reaction time difference, there was no significant difference between groups in visual perception, concentration, memory, and orientation(p>0.05). And in order to improve attention and visual perception, it is recommended to conduct the program three times with a duration of 20 minutes, and in order to improve orientation and memory, it can be said that it is helpful to conduct one experiment for at least 30 minutes rather than conducting short and frequent experiments. Through this study, we found that it is effective to apply different times according to each area to improve cognitive function. In other words, depending on the purpose of which cognitive function is to be improved, the duration of the program should be applied differently.

• 한국의류학회지
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• 제28권8호
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• International journal of advanced smart convergence
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• 제9권3호
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• 마케팅과학연구
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• 제7권
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• pp.147-165
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• 2001

인터넷비즈니스 기업이 고객과의 성공적인 관계유지를 위해서는 자신들이 구축한 고객베이스내 고객들간 태도나 구매행동패턴 차이에 대한 정확한 이해가 선행되어야 한다. 이러 한 맥락에서 본 연구는 인터넷 고객의 장기지향성에 영향을 미치는 선행변수와 장기지행성 간의 관계가 거래 특성변수인 거래기간에 따라 어떠한 차이가 있는지를 탐색적으로 살펴보 았다. 탐색적 연구문제를 검증하기 위해 인터넷 쇼핑몰에서 상품구매 경험이 있는 고객을 대상 으로 수집된 자료를 분석하고, 분석결과에 대한 전략적 시사점에 대해 논의하였다.

• 마케팅과학연구
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• 제8권
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• pp.269-290
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• 2001

본 연구는 질적 연구를 통해 인터넷 쇼핑몰을 이용하는 고객의 행동특성과 장기지향성과 관계 단절행동 특성을 살펴보았다. 연구결과 인터넷 쇼핑몰 이용고객도 특정 쇼핑몰에 대한 장기지향성을 가지고 있음을 확인할 수 있었다. 하지만 인터넷 쇼핑몰에 대한 고객의 장기 지향성은 일반오프라인에서의 관계와는 달리 '쉽게 깨어질 수 있는 제한적 장기지향성' 이라는 특징을 지니고 있었다. 이러한 연구결과는 인터넷 고객은 여러 가지 이유로 인해 '타성적 장기지향성'을 지니고 있 음을 의미하는 것이다. 인터넷 쇼핑몰이 경쟁우위 확보를 확보하기 위해서는 고객선점이 중요하다 따라서 인터넷 마케팅 관리자는 고객과의 관계초기 단계에는 신뢰확보와 고객만족 달성에 노력하는 것뿐만 아니라 사소한 관계문제에도 세심함 배려를 통해 유대관계를 강화하는 전략이 필요하다.

• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• 유통과학연구
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• 제19권6호
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.