• Journal of East-West Nursing Research
• /
• v.21 no.1
• /
• pp.78-84
• /
• 2015

Purpose: The purpose of this study was to investigate the relationship between self-esteem, social support, smartphone dependency and internet game dependency of college students. Methods: This was a descriptive study. The survey participants were 299 college students in M city and I city. The data were collected from June 2 to June 20, 2014 and self-report questionnaires including Self-Esteem Scale, Multidimensional Scale of Perceived Social Support, Smartphone Dependency Sale, Internet Game Dependency Scale. Data were analyzed by descriptive statistics, independent-sample t-test, ANOVA, stepwise multiple regression. Results: Social support & smartphone dependency showed significant differences according to gender. Smartphone dependency was found to have a statistically negative correlation with self-esteem, social support and positive correlation with internet game dependency. Internet game dependency was found to have a statistically negative correlation with self-esteem, social support. Social support was found to have a statistically negative correlation with self-esteem. Stepwise multiple regression analysis revealed that the significant predictors of smartphone dependency were internet game dependency, gender, self-esteem, accounted for 16.6% of the variance. Conclusion: It is necessary for reduction program of college students' smartphone dependency that consider their internet game dependency, gender, self-esteem.

• Fashion & Textile Research Journal
• /
• v.15 no.3
• /
• pp.381-392
• /
• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• The Journal of Information Systems
• /
• v.32 no.3
• /
• pp.151-164
• /
• 2023

Purpose This study aims to analyze the current status of consumer awareness on Internet banks by conducting a full investigation and collecting user opinions presented on Google Play. After cateogorizing the current dissatisfaction, we would like to present not only the direction of the Internet bank service of but also the improvements of the platform. Design/methodology/approach Using opinion mining, subjectivity analysis, polarity analysis, and polarity information analysis of comments were conducted step by step to extract negative and positive keywords. The extracted keywords analyzed the weights of the frequently appearing positive and negative keywords using the TF-IDF model. Based on previous studies that negative information is more sensitive to positive information, we tried to confirm the connection, proximity, and mediation of negative keywords. Semantic Network Analysis (SNA) was used to visualize the connection relationship between the negative comment keywords of the three Internet banks. Findings Domestic Internet banks such as Kakao Bank, K-Bank, and Toss Bank have attracted a lot of attention even before they were established, and after establishment, they have secured a wide range of users through platforms that are completely different from existing banks. This study found out that the convenience of the app affects the opening and transaction of non-face-to-face accounts, which are characteristics of domestic Internet banks, which also affects the bank's business strategy. In addition, this study shows that the business characteristics of the company can be identified.

• Journal of Korean Public Health Nursing
• /
• v.26 no.3
• /
• pp.547-560
• /
• 2012

Purpose: The purpose of this study was to investigate factors influencing internet addiction proneness and condition of internet use in higher grade students at an elementary school. Method: The subjects consisted of 234 sixth grade students at an elementary school in Gyeonggido. SPSS/Win18.0 was used for analysis of data. Results: Among the subjects, 51.3% had used the internet for more than three years, 89.3% used the internet in their home, and 38.5% used the internet for games. In internet addition proneness, 3.1% were potential risk users and 1.3% were high risk users. Internet addiction proneness differed significantly according to gender, period of internet use, internet access location, and purpose of internet use. Internet addiction proneness showed negative correlation with protective factors and positive correlation with risk factors. The factors affecting the internet addiction proneness were degree of internet use, peer protective factor(support from peer), personal protective factor(self-control), internet access location, and family risk factor(negative communication). These factors accounted for 32.9% of internet addiction proneness. Conclusion: Strategies are needed for improvement of the relationship with the peer group and family communication and to encourage self-control for prevention of internet addiction in elementary school students in community mental health service.

• Fashion & Textile Research Journal
• /
• v.13 no.4
• /
• pp.511-522
• /
• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

• Journal of KIISE
• /
• v.42 no.4
• /
• pp.512-521
• /
• 2015

Internet users purchase goods on the Internet and express their positive or negative emotions of the goods in product reviews. Analysis of the product reviews become critical data to both potential consumers and to the decision making of enterprises. Therefore, the importance of opinion mining techniques which derive opinions by analyzing meaningful data from large numbers of Internet reviews. Existing studies were mostly based on comments written in English, yet analysis in Korean has not actively been done. Unlike English, Korean has characteristics of complex adjectives and suffixes. Existing studies did not consider the characteristics of the Internet language. This study proposes an emotional classification method which increases the accuracy of emotional classification by analyzing the characteristics of the Internet language connoting feelings. We can classify positive and negative comments about products automatically using the Internet emoticon. Also we can check the validity of the proposed algorithm through the result of high precision, recall and coverage for the evaluation of this method.

• Research in Community and Public Health Nursing
• /
• v.20 no.3
• /
• pp.316-326
• /
• 2009

Purpose: The purpose of this study was to examine teenagers' Internet addiction and to find factors influencing it. Methods: Data were collected from 596 middle and high school students between June 1 and June 20, 2009 with a self-rating questionnaire. The data were processed with SPSS/WIN 12.0. Results: (1) 20.3% of the students were spending over three hours a day in Internet use. The percentages of mild and serious Internet addiction were 22.3 and 2.1, respectively. (2) The stronger Internet addiction was, the higher stress was and the lower social support was. There was a negative correlation between stress and social support (r=-.296, p<.01). There was also a positive correlation between Internet addiction and stress (r=.264, p<.01) while a negative correlation between Internet addiction and social support (r=-.127, p<.01). (3) Among the subjects' characteristics, sex, school and family type, frequency of processed food intake, average daily Internet use hour and sleeping hour, subjective health perception, and satisfaction level with parents and family made difference in the Internet addiction level. Conclusion: The result of this study will provide useful background data for the selection of target population, stress management and social support promotion programs to prevent teenagers' Internet addiction.

• Journal of Distribution Research
• /
• v.15 no.2
• /
• pp.101-122
• /
• 2010

In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

• Journal of Digital Convergence
• /
• v.11 no.2
• /
• pp.1-8
• /
• 2013

Rapidly increasing internet use has brought beneficial development in many aspect and provide us with abundance and comfort as well as enhancement of quality of life. But Cyber space is giving rise to some negative result such as violence and delinquent conduct. It bring about more serious social problems than real life. We try to provide the desirable direction for Internet ethics by mobile SNS. SNS has not only economical values but also social communication toll to exchange and share views of specific issues with other users. Social influential and personal emotion factor is a factor of community relation. Thus SNS contribute to self-construction, interpersonal relations and public sphere. This internet ethics of mobile Era will makes people recognize the correct internet ethics information and do it, suggest the solution for interpersonal internet environment.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.4
• /
• pp.342-350
• /
• 2023

The purpose of this study is to find out how the perceived waiting time of viewers of e-sports games affects negative emotions and how these negative emotions affect viewing satisfaction, viewing attitude, and continuous viewing intention. To achieve the purpose of this study, 200 viewers who watched e-sports games more than two to three times were targeted. 197 copies were selected as the final valid sample after excluding three of the collected questionnaires that showed unfaithful answers. For data processing methods, confirmatory factor analysis, reliability analysis, and structural equation model analysis were conducted using SPSS 27 and AMOS 25. Through this, the following results were obtained. First, it was found that the perceived waiting time of the viewer had a significant effect on the viewers' negative emotions in the event of a game pause. Second, viewers' negative emotions were found to have a significant effect on viewing attitudes, but not on viewing satisfaction. Third, it was found that viewing attitude had a significant effect on viewing satisfaction and continuous viewing intention. Fourth, it was found that viewing satisfaction had a significant effect on continuous viewing intention. In other words, the more acceptable and shorter the perceived waiting time due to the suspension of the game pause, the lower the negative emotions of the viewers, and the negative emotions of the viewers ultimately affect the intention to continue watching through viewing attitude and viewing satisfaction.