• 무역상무연구
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• 제13권
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• pp.1013-1032
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• 2000

At present, the scale of Electronic Commerce through internet has been rapidly increasing due to the development of information & communication technology, and aggregated to 2.4 billion dollar in America last year (1998). The market scale of worldwide electronic commerce is also presumed to be about 130 billion dollar in 2000, and to occupy more than 20% of the whole world trade in world 2020. Since the right of trademark, despite of being effective only in registered nations on the principle of territorialism, is unified on the cyber space of internet without domestic barrier or local limitation which make it easier to conduct the distribution of information rapidly through the address-internet domain name, those are very important that the systematic dispute-solving plan on problems such as decision of its Act and international jurisdiction to be established, in an effort to prevent the newly emerging dispute instances such as trademark infringement and improper competitiveness. In addition, it is natural that on the threshold of the electronic commerce age which formed with an unified area without the worldwide specific regulation, each country including us makes haste with the enactment of "electronic commerce Act" aiming at coming into force in 1999, in keeping with getting through "non-tariff law on electronic commerce" by U. S. parliament on May, 1998. In view of the properties of electronic commerce transactions through internet, there are the large curtailment of distributive channel, surmounting of restrictions on transaction area, space and time and the easy feedback with consumer and the cheap-required capital, from which the problems may arise - registration of trademark, the trademark infringement of domain name and the protection of prestigious trademark. Therefore, it is necessary to take the counter-measure, with a view of reviewing the infringement of trademark and domain name and the instances of each national precedent and to preventing the disputes. The improvement of the persistent system should be needed to propel the harmonious protection of those holding trademark right's credit and demanders' expectant profit by way of the righteous use of trademark.

• 디지털융복합연구
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• 제2권2호
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• pp.9-28
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• 2004

The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.381-402
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• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국중재학회지:중재연구
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• 제9권1호
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• pp.323-365
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• 1999

The digital revolution is happening much more quickly and Internet Commerce and Electronic Commerce is having a profound influence on the global trade and internal commerce, revolutionize the way of doing business, especially retail and direct marketing. Owing to Internet, an increasing share of business transactions occurs online. Electronic payment is essential for the smooth progress of the electronic commerce as electronic payment plays the important role in the electronic commerce, that is, the value transfer resulting from the electronic commerce. So far, there have not been a considerable emphasis on the risks residing in the electronic payment and money. So, this paper deals with the risks in the electronic payment and money, in particular technical risks and social risks, and the reliability-increasing schemes to prevent the risks in the electronic payment. The reliability-increasing schemes relate to the security of the electronic payment systems and certification authority and key management, transaction rules between the parties concerned in the electronic payment.

• 한국전자거래학회지
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• 제7권3호
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• pp.159-170
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• 2002

As the Internet has been spread widely and rapidly in Korea since mid 1990s, the growth of electronic commerce was expected to be so at first. It was generally believed that the Internet and electronic commerce would increase the market efficiency and decrease the asymmetry of information. Electronic commerce seemed to replace the traditional market by lowering price and creating consumer-driven market, The actual situation of market, however, is not. The fact-finding research tells the different result that the amount of B2C electronic commerce in Korea is very small contrary to expectations. This study is for the analysis of low growth of B2C electronic commerce in Korea, and to find solutions.

• 통상정보연구
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• 제5권1호
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• pp.159-177
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• 2003

As many kinds of transactions and informations move onto the Internet, methods to resolve dispute arising from this trend must also move onto the Internet. The Internet has heightened interest in Alternative Dispute Resolution(ADR). Some organizations are using the new technology in the field of dispute resolution, for example, by establishing web sites and offering communications through the Internet. Online ADR provides an attractive solution to an important part of the jurisdictional challenges presented by the Internet. This study reviews the types of online ADR as the dispute settlement way in electronic commerce. Especially this paper points out the task that Korea has to promote the online ADR for more effective and efficient dispute settlements.

• 한국전자거래학회지
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• 제5권2호
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• pp.127-142
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• 2000

Lately, electronic commerce through the Internet has been rising in attention. An important element in such commerce is EDI. EDI is mainly used with VAN but its use is not common due to the high cost of EDI transfer. Thus, only large corporations with frequent use of EDI are able U benefit from it, To smaller companies that have small usage, EDI is becoming a burden. Considering this fact as well as current changes within the enterprise environment, it is apparent that a new generation of EDI is required. To resolve the problems of VAN EDI, the proposed Internal EDI was implemented. Internet EDI deals with the use of the widely spread Internet instead of VAN. By using Internet EDI, it is possible to reduce the high cost that came when using VAN. There would be no extra transfer cost since transmission will be done through the Internet. Also, electronic commerce that is mostly used today between an individual and a company may grow to become a true electronic commerce between companies.

• 한국전자거래학회지
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• 제8권3호
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• pp.219-239
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• 2003

전자상거래 요소기술들에 기반 한 글로벌 디지털 경제가 급속하게 확산되고 있다. 본 연구에서는 전자상거래에 관련된 주요요소기술들을 체계적으로 분류하기 위한 전자상거래 기술분류 모형을 개발하였다. 또한 본 연구에서는 전자상거래 기술분류 모형이 어떻게 활용될 수 있는 지에 대한 구체적인 방안도 제시하였다. 본 논문에서 제시한 전자상거래 기술분류 모형은 전자상거래에 관련된 주요 요소기술 상호간의 연관관계나 응용에 대한 체계적인 분석이 가능하며 향후 전자상거래와 디지털 경제에 관련된 연구의 주요한 지침으로 활용될 수 있을 것이다.

• 경영과정보연구
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• 제14권
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• pp.151-180
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• 2004

Owing to the digital revolution, Internet Commerce and Electronic commerce, revolutionize the way of doing business and making payment. The entrance of the Internet has a prominent for spread of Electronic Commerce and those phenomenons will result in paperless trading and cashless trade. By virtue of Internet, an increasing share of business transactions occurs online. Electronic payment is essential for the smooth progress of the electronic commerce as electronic payment plays the important role in the electronic commerce, that is, the value transfer restyling from the electronic commerce. Traditionally international settlement systems such as letters of credits, remittance and documentary collections operated as important and poplar method of payment, Now, information technology has made it possible to pay for the sale of goods and services over the internet. In international trade, there are service providers (bolero, TradeCard, BeXcom) to settle payment electronically through the Internet. The purpose of this study is to Conduct comparative analysis with approach manner functional respect systematic respect, role. It is shown which the Electronic payment system is better. In this study, the author attempts to find the problems is (bolero, TradeCard, BeXcom) and solutions in switching from the documentary payment system to the electronic one. This conclusion of this study can be summarized as followings. In resoect of the law, bolero should seek to prevert the users from being treated unfairly due to multilateral agreement on Rulebook. TradeCard, BeXcom do not have the proper law that users are governed. so far as the practice problems concerned, stability of computer's operation and security of message interchange should be warranted and improved continuously. Through the standardization of the electronic document and the development of software, the examination of the shipping occuments must be done automatically. Bolero should induce more banks to take part in Bolero, and make the carrier the cost and time in managing the traditional document which will be used for the time being. In respect of information technology and security, to deduce the risk in the electronic settlement system and positively uses the global authentication guideline(Identrus).

• 대한가정학회지
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• 제38권2호
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• pp.139-153
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• 2000

The purpose of this study is to prove asymmetric Consumer Information on Electronic Commerce. For this purpose, 93 internet shopping-malls was analyzed into three contents of consumer information. Major findings are as follows : First, the overall level of consumer information contents through purchase process was very low. The reason is that most electronic consumers were dissatisfied with consumer information provided by internet shoppingmall. Second, consumer information of purchase-stage was insufficient for electronic consumer. Especially most shoppingmalls did not provide Use-information and comparing information. This implies electronic consumer can't meet their consumer information needs, so they cannot make rational decision. Third, consumers were faced with asymmetric Consumer Information problem on electronic commerce. So consumer education for electronic commerce is needed.