• Title/Summary/Keyword: Internet Contents

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The Context Effect of Web Contents and Advertising (웹사이트 콘텐츠와 광고의 맥락효과 검증)

  • Shin, Jong-Kuk
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.363-375
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    • 2009
  • This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

The Design of Circulation System of Digital Music Contents in P2P Service (P2P에서의 음악 콘텐츠 유통 시스템 설계)

  • Kang, Woo-Jun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.3
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    • pp.83-91
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    • 2009
  • In this paper, we propose a new design of circulation system of digital music contents in P2P service. It has functions of contents recognition, management of copyright DB, clearing house to perform payment system of P2P service. In P2P service each user provides his music contents, but in other circulation system, service providers provide their music contents. Therefore it is very difficult for each provider to recognize whatever the quality of distributing contents are good or not. Most circulation systems use hash technology or contents recognition technology for the recognition of contents. For the usability and efficiency this proposed system provides the combining technology of hash processing and contents recognition.

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Expression Strategy of Internet Advertising -Focused on Product Types- (인터넷광고의 표현전략 -제품유형을 중심으로-)

  • Ryoo, Cheul-Ho;Park, Seung-Whan
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.44-53
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    • 2007
  • The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

A Development and Application of the Objects on the Unit of 'Our Body' on Augmented Reality ('우리 몸' 단원에 대한 증강현실 교육콘텐츠의 제작과 적용)

  • Ryu, Hyejoo;Park, Heonwoo
    • Journal of Korean Elementary Science Education
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    • v.36 no.4
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    • pp.367-378
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    • 2017
  • Because the lessons of 'our body' are based on indirect experiences and simple experiments, various methods are needed to improve the learning effect. In this study, seventeen AR contents were created to be used in five subjects in the 5th grade elementary school. The learning contents implementation were made using QCAR (QualComm's Augmented Reality) and Unity 3D (Unity 3D) program, which are augmented reality software development kits (SDKs). In order to find out the applicability, we applied the developed contents to one grade 5 classroom equipped with internet environment. Participants were asked about their perception of the program and interviewed. As a result, the developed AR learning contents appeared to be available. It was expected to help improve learning and was pointed out that improvement of internet condition and development, also, was needed expansion of various contents should be complemented.

A Study On Web Contents Accessibility of Hospital Web Sites in Korea (국내 의료기관의 규모별 웹 콘텐츠 접근성 현황에 관한 연구)

  • Kim, Jong-Min;Ryu, Hwang-Gun
    • The Korean Journal of Health Service Management
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    • v.4 no.2
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    • pp.33-46
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    • 2010
  • In this study, we investigated web contents accessibility of 60 hospital web sites in Korea. The eight evaluation criteria were used for estimating the web contents accessibility of the web sites. These criteria were as follows: providing an alternative text, providing caption for moving picture, providing a skip navigation, usage of pop-up windows, usage of a summary or a caption tag for data table, providing a page title, providing a label for online form, and usage of java scripts. K-WAH 3.0 was used for estimating five evaluation criteria. According to Internet web contents accessibility guideline 1.0, we estimated the rest three evaluation criteria manually and described good or bad examples for the evaluation results technically. The results show that the web accessibility of hospital web sites is generally insufficient and the constant interests in improvement for accessibility are urgently needed.

A Study on the expression method in the internet of design with experimental magazine(street magazine or experimental magazine of printed media) - Focused the ttl magazine, Paper, web-zine Sponge - (실험적 잡지(스트리트매거진, 또는 인쇄매체의 실험적 잡지) 디자인의 인터넷에서의 표현방법에 관한 연구 - ttl 매거진, Paper, 웹진 Sponge의 디자인 사례 분석을 중심으로 -)

  • 황상미;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.15-24
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    • 2002
  • Today, as era of Internet competition, experimental magazines-created especially for young adult group-are also trying to convert themselves into a internet magazines. This study intends to find out contents format and visual expression that should be considered for on-line conversion of these magazines. The industry's leading experimental magazines, for example, 'ttl', 'Paper', and 'webzine sponge' which co-exist in both printed and web-based format are to be examined by their contents, typography, colors, pictures& illustrations and others. This study intends to exam and suggest possible contents format and visual expression which they ought to evolve with.

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Two-way DLNA Adaptor for Interconnecting Media Contents in Internet of Things (사물인터넷에서 미디어 콘텐츠 연동을 위한 양방향 DLNA 어댑터)

  • Yim, Hyung-Jun;Lee, Kyu-Chul
    • KIISE Transactions on Computing Practices
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    • v.20 no.12
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    • pp.706-710
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    • 2014
  • The Internet of Things (IoT) is a concept that describes environments where various things are connected to the Internet. These objects can identify themselves and allow other devices the identify them as well. DLNA focuses on delivering interoperability guidelines based on open industry standards in order to complete cross-industry digital convergence. This paper proposes a two-way DLNA Adaptor and addresses the methodologies of service interoperation of the media contents. In this paper, the designs of the components of the DLNA Adaptor are presented, and the conclusion provides general remarks and a discussion of future work.

Design and Implementation of Naming Service in Wireless Internet (무선 인터넷 기반의 작명 서비스 설계 및 구현)

  • Kim Jung-Hwan;Heo Yo-Han;Choi Jung-Ah;Kim Do-Hyeun;Byun Sang-Yong;Ahn Khi-Jung
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.495-499
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    • 2005
  • Recently, with the rise of wireless Internet, it is becoming popular to use PDA. Also, the more wireless Internet Infra increases, the more services and a variety of contents are needed. Actually, a number of services is being used for PDA. Accordingly, this paper designs and implements naming service based on wireless Internet which is portable and easy for information. We develope the algorithm, design and implement the service for naming service.

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