• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.125-148
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• 2004

It is quite sure that e-commerce through internet has significant impacts on consumer behavior and marketing activities as well. In this context, the concept of 'Internet Community' has been emerged and highlighted in consumer marketing. Internet community means social relationships and linkages which can be established through continuous and iterative internet-mediated communications among people with homogeneous interests and concerns. It has been a current trend to exchange product information among consumers by forming internet communities, which would affect sales performance directly or indirectly. It, therefore, is necessary to study the community's behavior and its impact on its marketing performance. This article focuses on the following points : ① the structural concept and factors of forming traditional consumer community and internet community : ② the role of trust and commitment as mediating variables between the internet community formation and marketing performance : ③ the performance and implications of the internet community on marketing.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.169-194
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• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

• 한국경영과학회지
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• 제30권2호
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• pp.169-184
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• 2005

This study aims to identify service factors that satisfy customers in the internet shopping mail context. The study examines the relationship between service qualify and customer satisfaction, and explores the moderating role of the internet community type (i. e., transaction community group, interest community group and fantasy community group). By analyzing 188 questionnaires, we found that out of the five service quality dimensions, only reliability, tangibility, assurance and responsiveness dimensions have positive effects on customer satisfaction. We also found that there is a significant difference in the relationship between service quality and customer satisfaction by the perceived type of internet community implications of the findings and future research directions are discussed.

• 한국도서관정보학회지
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• 제35권1호
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• pp.377-397
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• 2004

This study investigated the use of community information and communication technologies in light of its dual visions (i.e., serving as an affordable Internet service provider and a community building tool). Surveying the randomly selected users of a community network (n = 213), this study examined the influence of the community features on service use compared to that of Internet features. The present study found that the respondents were using the service mainly for general Internet features, such as email and web access. More than two-thirds of the respondents did not recognize community contents as available service. Community features of the service were found as significant predictors of use only among people who were aware of community contents but not among people who were not. Nonetheless, there was no difference in the amount of use between the two groups, indicating that the awareness of community contents itself did not increase use. Findings suggest that the service providers did not fully communicate the community aspect of the service with the users although the very aspect distinguishes the service from other Internet services.

• 대한간호학회지
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• 제35권7호
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• pp.1258-1267
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• 2005

Purpose: This study was aimed to evaluate the effect of an internet community on knowledge, self-efficacy, and self-care behavior in workers with hypertension. Method: The research design used was a nonequivalent control group pre-test and post-test design. Sixty hypertensive workers participated in this study(Exp.=29, Cont.=31). The data was collected from the 3rd of November 2003 to the 27th of February 2004 using an interview with questionnaires. Information related to hypertension was provided on the internet community weekly and an e-mail newsletter was sent in order to increase participation in the internet community. We used a tool developed by Park Young-Im(1994) that measured knowledge related to hypertension and self-efficacy. A tool developed by Jung Mi-Young(2001) was used for self-care behavior. The collected data was analyzed with an $x^2-test$ and t-test using the SPSS WIN 10.0 program. Result: The internet community helped workers with hypertension to increase their knowledge related to hypertension, as well as increasing their self-efficacy and self-care behavior. Conclusion: An internet community could be applied as hypertensive nursing intervention.

• 복식문화연구
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• 제17권5호
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• 경영과정보연구
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• 제28권2호
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• pp.69-94
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• 2009

본 연구는 인터넷 브랜드 커뮤니티 품질특성과 확장된 기술수용모형 변수 그리고 커뮤니티 방문자의 이용의도에 대한 전반적인 영향관계 분석을 통해 브랜드 커뮤니티 사이트 이용자 행동 고찰과 브랜드 커뮤니티의 활성화 방안에 관한 시사점을 제시하고자 하였다. 선행연구의 검토후 실증분석을 통한 연구결과를 살펴보면 다음과 같다, 첫째, 기업은 브랜드 커뮤니티 이용자의 이용의도를 높이기 위해 브랜드 커뮤니티 품질 특성인 시스템품질, 서비스품질, 정보품질에 대한 관리에 힘써야 한다. 특히 브랜드 커뮤니티 이용의도에 영향을 미치는 지각된 이용용이성, 유용성, 플로우, 즐거움, 사회적 상호작용성에 전체적으로 서비스품질과 정보품질이 유의한 영향을 미치므로 시스템품질의 개선을 위한 노력과 더불어 제공 서비스 개선과 정보의 정확성, 최신 정보의 제공에 보다 전략적인 노력을 기울여야 한다. 또한 이용자들 간의 상호작용의 중요성을 고려할 때 구성원간의 커뮤니케이션을 원활하게 운영할 수 있도록 하는 시스템적 측면과 관련 콘텐츠의 개발에 힘써야 할 것이다. 둘째, 본 연구에서는 브랜드 커뮤니티 이용행동에 가장 큰 영향을 미치는 변수로사회적 상호작용성과 플로우를 제시하였는데 이는 브랜드 커뮤니티 사이트 이용자와 운영자 모두에게 중요한 변수이다. 브랜드 커뮤니티 사이트를 통해 관심사가 같은 사람들 간의 교류를 통해 그 활동에 빠져들게 되고 그로 인해 브랜드 커뮤니티 사이트의 이용에 대한 태도가 개선됨을 알 수 있었다. 따라서 이 두 변수의 효과적인 관리방안에 대한 노력을 기울여야 할 것이라는 시사점을 제시할 수 있다.

• 농촌지도와개발
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• 제7권2호
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• pp.321-325
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• 2000

There are many opportunities for Agricultural Technology Centers and for local communities to benefit from the computer and internet and compete in the information age. However, many rural communities appeared to lack human and financial resources required to enable access to the computer and internet. A case of implementation process of establishing agricultural information system at Asan Agricultural Technology Center during the last 10 years were presented. Extension educators took leadership role in facilitating the educational needs of farmers in terms of related resources for the computer and internet extension. To better prepare communities for the information age, community access was critical for promoting the technology and improving proficiency of local community members in its use, extension educators need to take leadership role in assessing community ability to provide internet access points for people without computers. Extension educators at city/county Agricultural Technology Centers may initiate to attract people with internet needs. computer resources, technological experience, and know-how for setting up internet access points in community locations.

• 디자인학연구
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• 제12권4호
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• pp.129-137
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• 1999

컴퓨터를 매개로 하여 재화가 생산되고 새로운 용역이 창출되는 21세기를 맞이하며 인터넷환경에서 대화형 엔터테인먼트산업은 무한한 가능성을 가진 것으로 평가되고 있다. 인터넷에서 다루어지는 콘텐츠를 그 성격과 목적에 따라 Identity, Entertainment, Learning, Shopping, Community의 여섯가지 분류에 근거할 때 국내 인터넷 비즈니스의 가장 큰 부분을 차지하는 영역은 Shopping과 Community으로 볼 수 있다. 이 중 Community영역은 사이버 공간에서 가상사회를 형성하기 때문에 인터넷 비즈니스를 위해 매우 중요하다. 채팅(Chatting)프로그램은 PC통신을 근간으로 인터넷으로 발전되어 Community를 구성하는 가장 효과적인 수단이 되고 있다. 이러한 채팅이 기존의 텍스트 환경에서 애니메이션 그래픽 채팅으로 전환된다면 효과적으로 사용자들의 감성적 기호를 수용할 수 있다고 본다. 따라서 본 애니메이션 그래픽 채팅은 미래의 가상현실 기법을 동원한 사이버 채팅프로그램을 지향하면서 연구되었다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.185-189
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• 2006

attention to the elevation of the Quality of living, various ways to revitalize the community spirit are found including reforming hardhearted neighborhoods and overcoming the dreariness of city. With the development of the internet and the spread(dissemination) of "digital home", the communities in cyber space are especially active since we are living in an information-oriented society. To consolidate the communities in apartment complexes, this study tries to find revitalization methods of the cyber community by analyzing the contents of the web sites, understanding the cyber community. The cyber contents that are provided come from three main companies that develop the internet apartments. These are compared and analyzed. The related cyber communities("cafe") are also analyzed. The results are as follows. 1)Though they have some differences on details, the content provided from internet companies can be categorized as introduction to the apartment complex, personal service, community, club and internet shopping. 2)The contents on the cyber community made by the residents are mostly for clubs and chatting since they are made for communication between residents. 3)To revitalize the cyber community, the content that gets more attention from the residents needs to be subdivided into groups.