• Journal of Information Technology Applications and Management
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• v.11 no.2
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• pp.125-148
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• 2004

It is quite sure that e-commerce through internet has significant impacts on consumer behavior and marketing activities as well. In this context, the concept of 'Internet Community' has been emerged and highlighted in consumer marketing. Internet community means social relationships and linkages which can be established through continuous and iterative internet-mediated communications among people with homogeneous interests and concerns. It has been a current trend to exchange product information among consumers by forming internet communities, which would affect sales performance directly or indirectly. It, therefore, is necessary to study the community's behavior and its impact on its marketing performance. This article focuses on the following points : ① the structural concept and factors of forming traditional consumer community and internet community : ② the role of trust and commitment as mediating variables between the internet community formation and marketing performance : ③ the performance and implications of the internet community on marketing.

• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.169-194
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• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.2
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• pp.169-184
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• 2005

This study aims to identify service factors that satisfy customers in the internet shopping mail context. The study examines the relationship between service qualify and customer satisfaction, and explores the moderating role of the internet community type (i. e., transaction community group, interest community group and fantasy community group). By analyzing 188 questionnaires, we found that out of the five service quality dimensions, only reliability, tangibility, assurance and responsiveness dimensions have positive effects on customer satisfaction. We also found that there is a significant difference in the relationship between service quality and customer satisfaction by the perceived type of internet community implications of the findings and future research directions are discussed.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.377-397
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• 2004

This study investigated the use of community information and communication technologies in light of its dual visions (i.e., serving as an affordable Internet service provider and a community building tool). Surveying the randomly selected users of a community network (n = 213), this study examined the influence of the community features on service use compared to that of Internet features. The present study found that the respondents were using the service mainly for general Internet features, such as email and web access. More than two-thirds of the respondents did not recognize community contents as available service. Community features of the service were found as significant predictors of use only among people who were aware of community contents but not among people who were not. Nonetheless, there was no difference in the amount of use between the two groups, indicating that the awareness of community contents itself did not increase use. Findings suggest that the service providers did not fully communicate the community aspect of the service with the users although the very aspect distinguishes the service from other Internet services.

• Journal of Korean Academy of Nursing
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• v.35 no.7
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• pp.1258-1267
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• 2005

Purpose: This study was aimed to evaluate the effect of an internet community on knowledge, self-efficacy, and self-care behavior in workers with hypertension. Method: The research design used was a nonequivalent control group pre-test and post-test design. Sixty hypertensive workers participated in this study(Exp.=29, Cont.=31). The data was collected from the 3rd of November 2003 to the 27th of February 2004 using an interview with questionnaires. Information related to hypertension was provided on the internet community weekly and an e-mail newsletter was sent in order to increase participation in the internet community. We used a tool developed by Park Young-Im(1994) that measured knowledge related to hypertension and self-efficacy. A tool developed by Jung Mi-Young(2001) was used for self-care behavior. The collected data was analyzed with an $x^2-test$ and t-test using the SPSS WIN 10.0 program. Result: The internet community helped workers with hypertension to increase their knowledge related to hypertension, as well as increasing their self-efficacy and self-care behavior. Conclusion: An internet community could be applied as hypertensive nursing intervention.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• Management & Information Systems Review
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• v.28 no.2
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• pp.69-94
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• 2009

As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.321-325
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• 2000

There are many opportunities for Agricultural Technology Centers and for local communities to benefit from the computer and internet and compete in the information age. However, many rural communities appeared to lack human and financial resources required to enable access to the computer and internet. A case of implementation process of establishing agricultural information system at Asan Agricultural Technology Center during the last 10 years were presented. Extension educators took leadership role in facilitating the educational needs of farmers in terms of related resources for the computer and internet extension. To better prepare communities for the information age, community access was critical for promoting the technology and improving proficiency of local community members in its use, extension educators need to take leadership role in assessing community ability to provide internet access points for people without computers. Extension educators at city/county Agricultural Technology Centers may initiate to attract people with internet needs. computer resources, technological experience, and know-how for setting up internet access points in community locations.

• Archives of design research
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• v.12 no.4
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• pp.129-137
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• 1999

We see that the Interactive Entertainment Industry on the internet has a great potential to grow in the 21st century. There will be many kinds of internet content. Internet contents can be classified with six categories such as identity, entertainment, learning, shopping, community. However, we see that shopping and community have a higher market share among the six. Recently, community has become more important in making an internet business sucessful, because it is valuable in creating virtual society in cyber space. A chatting program has been an effective means to form community. So we developed the animation graphic chatting program that functions to express an emotion effectively compared to the text chatting.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.185-189
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• 2006

attention to the elevation of the Quality of living, various ways to revitalize the community spirit are found including reforming hardhearted neighborhoods and overcoming the dreariness of city. With the development of the internet and the spread(dissemination) of "digital home", the communities in cyber space are especially active since we are living in an information-oriented society. To consolidate the communities in apartment complexes, this study tries to find revitalization methods of the cyber community by analyzing the contents of the web sites, understanding the cyber community. The cyber contents that are provided come from three main companies that develop the internet apartments. These are compared and analyzed. The related cyber communities("cafe") are also analyzed. The results are as follows. 1)Though they have some differences on details, the content provided from internet companies can be categorized as introduction to the apartment complex, personal service, community, club and internet shopping. 2)The contents on the cyber community made by the residents are mostly for clubs and chatting since they are made for communication between residents. 3)To revitalize the cyber community, the content that gets more attention from the residents needs to be subdivided into groups.