• International Journal of Internet, Broadcasting and Communication
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• 제11권1호
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• 한국전자거래학회지
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• 제25권1호
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• pp.45-64
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• 2020

급변하고 있는 비즈니스 환경에서 인터넷기업들은 비즈니스 특성상 유연하고 개방적이며 자율성을 강조하는 조직문화의 특징을 가지며, 시간과 장소에 구애받지 않는 유연한 스마트 업무환경으로 변화하고 있다. 이러한 인터넷 비즈니스 환경에도 불구하고 보안관리체계는 여전히 인터넷기업의 비즈니스 환경과 조직문화를 반영하지 못하고 있으며, 이로 인해 인터넷기업에서의 통제중심의 보안관리 방식은 한계에 부딪히고 있다. 따라서 본 연구에서는 인터넷기업의 비즈니스 환경과 조직문화의 특성을 고려한 보안관리의 연구를 위해 기업구성원 자율중심의 보안역할 항목을 설계하고 개발하였다. 본 연구결과는 민첩한 비즈니스 환경과 자율적인 조직문화의 인터넷기업에서 기업구성원 자율중심의 보안관리체계를 구현하고 운영하는데 활용될 것으로 기대된다.

• 한국정보통신학회논문지
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• 제23권2호
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• pp.111-116
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• 2019

웹에서, 모바일, 스마트에서 시작하여 사물인터넷, 빅데이터, 인공지능과 같은 형태의 새로운 기술들은 이전에 존재하지 않았던 새로운 비즈니스 모델을 가능하게 하고 있고, 이와 같은 비즈니스 모델에 기반한 다양한 형태의 인터넷 기업들이 출현하고 있다. 본 연구에서는 이와 같은 인터넷 기업들의 성공과 실패에 비즈니스 모델의 어떠한 요소가 영향을 미쳐왔는지를 중다사례 연구로 분석하고자 한다. 이를 위하여 비즈니스 모델에 대한 최근 연구들을 고찰하고, 인터넷 기업의 성공에 영향을 미치는 변수를 네트워크 효과 발생, 사용자 인터페이스, 제공 이해관계자와의 협력, 사용자에 대한 가치창출, 수익모델의 확보의 다섯 가지로 도출하고자 한다. 도출한 다섯 가지 변수를 사용하여, 상업화가 활발한 일곱 가지 카테고리에서 성공하고 실패한 인터넷 기업 14개를 선정하여 사례분석을 실시하고자 한다. 분석결과에 대하여 ID3 알고리즘에 기반을 둔 귀납적 추론을 적용하여 의사결정 나무를 도출하고, 도출한 의사결정 나무를 기반으로 성공과 실패에 영향을 미치는 규칙을 도출하고자 한다. 이와 같이 도출된 규칙을 가지고, 인터넷 기업들이 성공하기 위하여 필요한 전략적 방향을 이해관계자에게 제시하고자 한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.309-317
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• 2015

Recently many companies began to realize their visions for the sustainable growth with the advent of CSV(Creating Shared Values). Michael E. Porter, a Harvard Professor, claims that placing social value creation at the core of business strategy has the potential to uncover big opportunities for individual companies and that shared value can play a significant role in increasing competitive advantages while fostering social prosperity. In consequence, the various researches have illustrated how to get the opportunity for competitive advantages from building a social value proposition into corporate strategy, and considerable studies have been promoted heavily from the managerial perspective. However, due to the lack of capability converging information technology with business strategy, any research effort to identify technological or Internet-related issues and to link the issues to CSV does not exist. With Korean being a Internet leading country, the demands of researches analyzing core technology, information, and service utilizing Internet are rapidly growing. The study aims to find out Internet-related enablers for CSV. This paper describes the concepts and features of CSV, identifies emerging Internet-related issues toward the opportunity for competitive advantage, and then depicts the rigorous research endeavors in the areas of Internet information, technology, and services. As a result, 11 papers presented and selected as the outstanding papers at APIC-IST 2014 handle the issues to be brought together, which include: Wireless and Sensor Network, Image Processing and HCI, Big Data and Business Intelligence, Security & Privacy in Internet, SNS & Communication, Smart-Learning and e-Learning, and Internet Business Strategy. The study finally recommends indispensible terms for substantially vitalizing CSV.

• 디지털융복합연구
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• 제4권2호
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• pp.109-126
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• 2006

The United States Intel company and these enterprises which Andy Grove President talks exception are without coming out at the Internet enterprise and the hereafter 5 year back side separately it means the necessity which will write the word which is a Internet enterprise will lose. When that time about, it puts upper volume from the Internet territory which is will open the competition where the relation enterprises are keen the winner will be undertaken the existing enterprises and the place where it receives the footlights where the e-business is many in this recent times which it talks, the reason the whole world becomes connection with the Internet, the frame of the social whole changes and the arrival result completeness sincerity pursuit of information comes to be possible simultaneously, it is changing as the product army which is complicatedly diversified from the product army where the craving of the customer becomes simplification. The consequently quick doctor decision and efficient manufacturing environment construction are demanded and Product Life cycle becomes shortening, the e-Business from the digital management environment which changes suddenly the necessity is plentifully raising its head with plan of competitive power security of the enterprise and management renovation. Successful of the e-business model and failure instances there is a depth from the research which it sees and after trying to investigate, it originated to the advancement of digital environment the strategies and to sleep against the successful model of the e-business for a new management renovation presentation it tries it does.

• International Journal of Internet, Broadcasting and Communication
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• 제9권3호
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• pp.44-58
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• 2017

The purpose of this study is to prove the Korean Internet company, Kakao's resilience capacity. For it, this paper reviews the previous literatures regarding Kakao's business models and discusses 'resilience' theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao's business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to $3^{rd}$ party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. This study contributes to the agile innovation of Internet platform with ecological sense.

• 통상정보연구
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• 제6권1호
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• pp.237-247
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• 2004

Online people conduct all kinds of business activities, such as promoting the sales of products and services, reading newspapers, watching TV and movies, and sending business messages by e-mail, by e-voice and by e-fax. Computers with access to the Internet are defined by the United Nations as the fourth media characterized by instantaneousness, openness, limitlessness, boundlessness and globalization. With the development and popularization of the Internet and the advance of the information technology in China, Intellectual Property Rights (IPRs) violations online have frequently occurred in e-business activities. IPRs protection online has posed a great challenge not only for business managers and officials, but also for judges and lawyers because the rapid development of the Internet has created a legal vacuum governed by no laws in IPRs violation and protection online in China.. The paper at first classifies IPRs into several categories, then reveals China's serious problems and challenges of IPRs violations online and stresses the necessity of China's IPRs protection online. Finally it puts forward some suggestions concerning IPRs protection online.

• 경영과정보연구
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• 제13권
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• pp.1-26
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• 2003

As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.

• 한국정보시스템학회지:정보시스템연구
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• 제7권1호
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• pp.209-224
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• 1998

The Internet is one of the most noticeable things in the information wave, which is spreading in the whole society. At first, the Internet was mainly used to exchange the information between organizations like universities, institutions and companies, but recently it is widely used as the method for the commerce. Therefore the Internet is recognized as a new strategic tool for the business and electronic commerce(EC) supported by the Internet has become a new type of business in the cyber space. This study is to know the current situation of EC by investigating the effect of the Internet compared with the cost. For this purpose we surveyed 162 Korean companies and analyzed the questionaries collected from them. As a result of the analysis it is shown that the Internet is useful for improving the efficiency of business and advertising the company.

• 한국IT서비스학회지
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• 제13권1호
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• pp.23-42
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• 2014

This study investigates the impact of Internet Banking Systems on the business performance of bank. Although Internet Banking Systems were introduced about 15 years ago in Korea, there were few studies which evidenced the relationship between Internet Banking Systems and the performance of banks. For this empirical investigation, this study collected the panel data of 13 domestic banks over 8.5 years and divided the dataset into two parts-the first half period (2003~2007) and the second half period (2008~2011) in order to examine the dynamic changes in the impact of Internet Banking Systems. The fixed-effects panel regression results were different in the two parts of dataset. Internet Banking Systems showed only cost-efficiency impact in the first half period. However, in the second half period, Internet Banking Systems showed positive impact on the bank profitability. Moreover, the dummy variable regarding local bank showed no additional impact on this result, implying that the impact of Internet Banking Systems was still significant for the local banks. The results will deliver managerial interpretation on the value of Internet Banking Systems and additional implication on the strategic planning of Internet Banking Systems for many domestic banks.