• 산경연구논집
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• 제15권5호
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• pp.1-15
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• 2024

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

• Journal of Korea Trade
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• 제25권4호
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• pp.60-87
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• 2021

Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

• 한국게임학회 논문지
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• 제21권4호
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• pp.13-24
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• 2021

최근 이스포츠법 개정안이 발의되었다. 본 연구는 이스포츠 산업의 특성으로 높은 접근성, 종목 불안정, 낮은 직업안정성, 치열한 경쟁, 정책적 지원 미흡을 도출하고, 이를 바탕으로 개정안을 분석하였다. 이스포츠법 개정안은 지역 이스포츠와 이스포츠 단체 및 선수를 지원할 근거를 마련한 의의가 있으나, 정책 시행을 위한 행정력에 대한 고려가 부족하고 선언적인 내용을 담고 있는 한계가 있다. 본 연구는 이를 개선하기 위한 방안으로 분쟁조정 대상 확대, 스포츠산업진흥법의 제도 도입, 사문화된 규정 시행, 이스포츠 선수의 직업안정성 향상을 제시하였다.

• 통상정보연구
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• 제16권1호
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• pp.207-226
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• 2014

현재 활용되고 있는 OSI(Open System Interconnection) 체재하의 무역 관련 물류정보화 시스템으로는 항공관제시스템, 항만운영정보시스템, 해운 선원정보시스템, 수출입일괄처리시스템 등이 있는데 이들 시스템들은 우리나라 물류 관련 산업의 운영체계를보다 편리하고 효율적으로 개선시키는데 많은 부문에 기여하고 있다. 그렇지만 운영 측면에서는 전자문서의 폭발적인 송수신 폭주로 네트워크의 기술적인 문제점들이 적잖게 노출되어 있다. 우리나라가 물류의 정보중심지로 성장하기 위해서는 글로벌 체재속의 IT기술 중 네트워크를 이용한 제어기법들을 충분히 활용하여야 할 때이며 수출입 물류체계를 한층 더 신속 및 정밀화시켜 고도화 단계로 성장시켜야 할 때이다. 따라서 본 논문의 핵심은 OSI 체재하의 전자무역 네트워크의 효율적인 운영을 위하여 부문별 종합 네트워크와 데이터 단위전송의 침입탐지시스템 등의 관리방법 등을 제시하고자 한다. 본 논문에서는 네트워크 기능 배분에 따른 조직과 인력의 조정, 사무의 위임전결 등 내부조직의 합리화 방안과 관련법규의 정비 등은 연구범위에 포함하지 않았다. 그러므로 본 논문은 OSI 체재하의 무역 관련 네트워크를 실무적 관점에서 살펴보고, 향후 해석적 기초를 제시하는데 그 목적을 두었다.

• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• 통상정보연구
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• 제7권3호
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• pp.177-191
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• 2005

This paper makes a valuable contribution to understanding how the Internet may interface with existing channels to export markets. It classifies the market and firm-level capabilities that may have an impact on how effectively firms can use a virtual channel to export markets(VECs). The most important findings of the paper are that it matters less what function the Internet serve-whether it provides information, tries to build interactive relationships or is used to sell products or services- than hoe fufills its role. Finally, the Internet can facilitate direct channels to market. Export sales ability is essential, and is more important the length of time spent exporting. The Internet to add value to existing export channels.

• 통상정보연구
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• 제10권1호
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• pp.97-115
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• 2008

This paper is to review how Korean trading companies perform and promote the digital transformation through the e-networking with global market, and how much they extend the volume of export, and make the company grow inward or outward in order to enhance the effects of economic growth in Korea. It is suggested that global agreement on e-Trade(or u-Trade) should be made in order to expand the global e-networking practices and to ensure transferring of transport documents(or business documents). Moreover, it also suggested that networking on the global trading partners such as government authorities, diplomatic offices abroad, overseas Koreans, students studying abroad, Korean merchants abroad, etc. should be made in single window for improving and upgrading the image of Korean trading companies. By making of global e-network platform between overseas business partners, trading companies are able to expect various synergy effects such as improving the satisfaction of their customers, promoting the global transactions, reducing the operation and transaction cost, helping fording overseas buyers, and extending export volume and sales profit, etc. Customers can also obtain the information about trading goods easily and rapidly, and cut down the transaction stage using information exchange with partners. All of the trading partners in the world can maintain their business partnership as long as they use the global e-network.

• 통상정보연구
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• 제8권3호
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• pp.121-142
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• 2006

Recently regarding the ownership and proper operational forms of paperless trade infrastructure has become an issue. In this research the structural separation approach, different from the behavioral regulation approach, has been adopted. Following the structural separation, the core e-trade infrastructure which is separated from a vertically integrated provider, can be operated by three different forms such as a private sector; a public sector; finally a consortium among participants. As another option, the separated whole infrastructure including both core and non-core can be operated by a independent private entity. However, this option is not interesting case to us. As the last option, it can be considered that a new wholesale independent company for the separated core-infra can be set up for running. Additionally, three other alternative ways such as accounting separation, division separation, or corporation separation with keeping same ownership are also demonstrated. However the cautious investigation on cost and benefits of vertical separation are strongly recommended by OECD and agrees with the conclusion of this study.

• 통상정보연구
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• 제13권1호
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• pp.77-96
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• 2011

최근 전자상거래 비즈니스 사업 모텔 중의 하나인 e-Marketplace 모델이 각광 받고 있는 가운데 상당수 기업들이 e-Marketplace 사업에 투자를 하고 있거나 사업 추진을 고려중에 있다. 이러한 상황에 따라 해운 항만 분야에도 인터넷 사업의 진출기회가 확대되고 전략적 활동이 증가하고 있다. 또한 최근 항만관련 패러다임이 화물량 증대와 항만시설 확충이라는 양적 성장에서 고부가가치 창출이라는 질적 성장으로 바뀌고 있다. 선용품공급업은 전체 항만관련 산업에 있어서 중요한 고부가가치 창출업종 중의 하나이다. 하지만 광양항의 선용품공급업은 매우 영세하고 소규모로 운영되다 보니 항만서비스산업이 활성화되지 않고 있다. 따라서 본 연구는 광양항 항만서비스 산업의 발전을 위해 선용품 공급 확대를 위한 e-Marketplace 구축 방안을 제시하였다.

• East Asian Economic Review
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• 제21권4호
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• pp.295-315
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• 2017

This paper derives the gravity equation with intermediate goods trade. We extend a standard monopolistic competition model to incorporate intermediate goods trade, and show that the gravity equation with intermediates trade is identical to the one without it except in that gross output should be used as the output measure instead of value added. We also show that the output elasticity of trade is significantly underestimated when value added is used as the output measure. This implies that with the conventional gravity equation, the contribution of output growth can be substantially underestimated and the role of trade costs reduction can be exaggerated in explaining trade expansion, as we demonstrate for the case of Korea's trade growth between 1995 and 2007.