• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• International Journal of Advanced Culture Technology
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• 제6권3호
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• pp.105-116
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• 2018

As an international company in the automotive industry for years, Sichuan Hyundai has encountered serious difficulties since its entering into China. With huge investment and great ambition to conquer the China commercial vehicle market, successive setbacks have put the company in jeopardy. Design thinking, emphasizing "user-driven innovation" can help to look for effective and possible solutions from a very strong and effective perspective. This thesis first provides a comprehensive look of the economic background of China in order to get a overall understanding of the market. Then the paper did an analysis of Sichuan Hyundai from the perspective of design thinking. By identifying the reliability bias of Sichuan Hyundai, key problems such as the product, advertisement and cultural communication were discussed. With a emphasis on the intuitive thinking, the paper provides some feasible solutions and also implications for the future development.

• 무역학회지
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• 제47권5호
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• pp.1-20
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• 2022

As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide financial support for electric vehicle buyers and the expansion of new energy vehicle charging infrastructure. Under these circumstances, this study attempts to understand the influence of Chinese consumers' green responsibility and other psychological factors on electronic vehicle purchase intention based on norm activation theory and theory of planned behavior. PLS-SEM examined the proposed hypotheses with 369 valid Chinese consumers, and all were supported. Our findings contribute to the extension of the research scope of Chinese consumers' intention to purchase electric vehicles and provide practical information for domestic and foreign firms entering China, the world's largest electric vehicle market.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.202-209
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• 2023

This study aims to analyze the correlation between semiconductor innovation and market dominance in the mobility electric vehicle industry. To this end, the study presentsstrategiesthat provide low-price competitiveness along with high-value creation in the electric vehicle and semiconductor markets. The first change in the era of high interest rates is to overcome the crisis of survival for value. Furthermore, the study acknowledges the ongoing second wave of change as the digital technology's value continues to rise, and companies experience decreased productivity due to rising ESG labor costs. The study analyzed price competitiveness in the context of the increased adoption of electric vehicles and the integration of semiconductor prices, proving that Tesla and Samsung Semiconductor have developed technology to dominate the market, with appropriate low-cost strategies applied as the value of innovation declines.

• 융합경영연구
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• 제11권5호
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• pp.15-27
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• 2023

Purpose: Taking Tesla Motors as a case study object, this research aims to summarize the management strategy of Tesla Motors through an evaluation of its business models in Korea and China then helps other new energy automobile enterprises in formulating strategic directions in a targeted manner. Research design, data and methodology: Using the case study method, this study conducts in-depth research on the business model of Tesla, a representative enterprise of the new energy automobile industry. This study mainly uses secondary data obtained from the official websites to support our research. Results: With its top-level innovative technology, distinctive marketing model, and extensive strategic model, Tesla holds the largest share of the new energy vehicle market. Local market brands such as BYD and Hyundai-Kia still have a considerable competitive advantage, and there is a need to learn from each other for further development. Conclusions: To adapt to the needs of economic transformation and environmental development, implementing business strategies related to new energy automobile enterprises is a topic worthy of study. Enterprises such as BYD and Hyundai-Kia have unique advantages in their home markets. However, as sustainable development progresses, these advantages will gradually weaken, and further measures are necessary to maintain their competitive advantage.

• Journal of Information Technology Applications and Management
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• 제30권1호
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• pp.1-9
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• 2023

Interest in the future of the battery market is growing as Tesla announces plans to increase production of electric vehicles and to produce batteries. Tesla announced an action plan to reduce battery prices by 56% through 'Battery Day', which included expansion of factories to internalize batteries and improvement of materials and production technology. In the trend of automobile electrification, the expansion of the battery market, which accounts for 40% of the cost of electric vehicles, is inevitable, and the size of the electric vehicle battery market in 2026 is expected to increase more than five times compared to 2016. With the development of materials and process technology, the energy density of electric vehicle batteries is increasing while the price is decreasing. Soon, electric vehicles and internal combustion locomotives are expected to compete on the same line. Recently, the mileage of electric vehicles is approaching that of an internal combustion locomotive due to the installation of high-capacity batteries. In the EV battery market, Korean, Chinese and Japanese companies are fiercely competing. Based on market share in the first half of 2020, LG Chem, CATL, and Panasonic are leading the EV battery supply, and the top 10 companies included 3 Korean companies, 5 Chinese companies, and 2 Japanese companies. All-solid, lithium-sulfur, sodium-ion, and lithium air batteries are being discussed as the next-generation batteries after lithium-ion, among which all-solid-state batteries are the most active. All-solid-state batteries can dramatically improve stability and charging speed by using a solid electrolyte, and are excellent in terms of technology readiness level (TRL) among various technology alternatives. In order to increase the competitiveness of the battery industry in the future, efforts to increase the productivity and economy of electric vehicle batteries are also required along with the development of next-generation battery technology.

• 재활복지공학회논문지
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• 제7권1호
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• pp.29-37
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• 2013

본 연구는 문헌조사와 인터넷 자료검색을 통해 국내외 장애인 복지차 시장현황에 대한 잠재수요를 파악하고, 장애유형을 따른 복지차 사용 용도별 국내외 기술현황을 통해 한국형 장애인 복지차 발전 로드맵을 제시하고자 한다. 연구결과는 다음과 같다. 첫째, 장애인 복지차 관련 기술 개발 뿐만 아니라 장애인 자동차의 안전기준 역시 아직 선진국에 비해 미약한 상황이다. 일본, 미국 등과 같이 장애인 복지차 관련 설치, 규격, 기능 및 안전에 대한 기준 및 제도를 마련되어야 할 것이다. 둘째, 미국의 ADA법, 영국의 장애인 차별 금지법, 일본의 Barrier Free법과 같이 장애인에게 지원에 관해 포괄적인 법의 효력을 가짐으로써, 장애인들의 여행과 교통, 고용 기회, 교육, 차량 개조 지원금 등 복지증진하기 위한 조치가 증대됨에 따라 장애인 개조 차량이 더욱 더 늘어난 것으로 나타났다. 셋째, 국내외 복지차 시장현황과 수요예측에 대한 비교분석을 통해 장애인 개조 차량구입과 밀접한 요소로써, 가장 주목해야 할 점은 장애인 고용율과 월평균 소득이 중요한 것으로 나타났다. 이를 위해 정부 각 부처 및 산업전반에 걸쳐 현 장애인 복지법 하위법령개정이나 장애인 복지차 관련법 세부 안전지침에 대한 특별법 제정을 통하여 포괄적인 협력이 필요할 것으로 사료된다. 향후 국내 장애인 복지차 관련 제도/사회 등의 변화를 통해 연간 1만대 이상 복지차 수요가 예상될 것이다.

• International Journal of Reliability and Applications
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• 제12권2호
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• pp.123-129
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• 2011

Due to restriction of vehicle emissions and high demand for fossil fuels nowadays, car manufacturers around the world are looking into alternative ways in introducing new car model that would vastly captured the market. Thus, Electric Vehicle (EV) has been further developed to take the advantage of the current global issues on price of fossil fuels and impact on the environment. Since car battery plays the crucial role on the overall performance of EV, many researchers have been working on improving the component. This paper focused on the reliability of EV battery which involves recognizing failure types, testing method and life prediction method. By focusing on these elements, the reliability feature being identified and as a result the batteries life will be prolonged.

• International Journal of Internet, Broadcasting and Communication
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• 제14권1호
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• pp.194-200
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• 2022

As of 2020, the cumulative number of electric vehicles worldwide increased 43% from 2019, exceeding 10 million. We surveyed and analyzed important factors when purchasing electric vehicles for consumers who own electric vehicles. Through this, we tried to find an effective way to supply electric vehicles in the future. The purpose of this study is to present customized marketing proposals for companies by empirically analyzing the factors affecting consumers' electric vehicle purchases and deriving market demands for electric vehicles. We identified the market status of electric vehicles through literature research and reviewed previous studies on the factors affecting the purchase intention of electric vehicles. Through empirical studies, differences in electric vehicle purchase factors according to gender, age, and the degree of importance of performance were analyzed. To this end, the SPSS statistics package was used. Factors influencing the purchase of electric vehicles were set to mileage, charging time, new technology, degree of driving autonomous development, design, price, infrastructure for charging, the phase of maintenance and repair, by the government and local governments. In addition, the most important factors were derived, and the average difference analysis was conducted according to gender, age, and performance importance.

• 한국자동차공학회논문집
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• 제25권2호
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• pp.140-148
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• 2017

Accidents involving wheelchair accessible vehicles have been frequently occurring since the introduction of these vehicles in the Korean market. However, detailed regulations, which are required to ensure the safety of the wheel-chair occupants, are unavailable. In this study, both domestic and international vehicle safety regulations are analyzed in order to select the regulations that are similar to the transportation environment of Korea. Sled tests with an actual wheel-chair accessible vehicle were carried out based on the analyzed regulation requirements, as well as the values of the HIC, belt loads, dummy movements, and wheelchair movements. The test results showed that the movements of the dummy and the wheelchair did not meet the criteria of the regulation due to the improper positioning of the restraint systems.