• The Journal of Economics, Marketing and Management
• /
• v.11 no.2
• /
• pp.47-55
• /
• 2023

Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.19 no.3
• /
• pp.75-89
• /
• 2020

This study was conducted to investigate researches related to tourism transport conducted in Korea and to discover new complementary research projects based on this. Forty cases were reflected in the study, including 28 academic papers and 12 policy studies. Based on the characteristics of tourism transport and cases of prior research, this study divided the field of tourism transport research into three ranges: traffic mode choice for tourism, information for tourist traffic and support policy for tourist traffic etc. In particular, mode choice for tourist traffic was divided into four sub-ranges, reflecting the importance of tourist traffic and the weight of research cases. As a result of the study, it was found that there were not many cases of research on tourism transport, and the research cases were concentrated on the mode choice for tourist traffic. To complement this, this study proposed 10 new research projects in 3 ranges. This is a result of reflecting changes in tourist demand and tourism trends. In addition, a new research field was proposed to seek the connection between transport facilities supply and tourist demand.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.413-418
• /
• 2020

The travel pattern of tourists for the development of the tourist course is designed to collect and analyze tourist information based on the big data of the carrier to improve the quality of the tourist course. In particular, the analyzed data is used to derive empirical data that can estimate the effect of tourists' inflow into tourism, and to utilize the information as basic data for the development of the tourist course. In addition, the travel pattern of tourists for the development of regional tourism courses is to collect and analyze information on the route and duration of tourists' travel based on big data collected by telecom operators, credit card companies and other data to improve the quality of tourist course development, and to derive empirical data to estimate the effect of tourist inflow through the analyzed data, based on the characteristics of the tourism course and the data needed for the development of new tourist courses in the future.

• Journal of Environmental Science International
• /
• v.13 no.1
• /
• pp.1-9
• /
• 2004

Regarding to the ecotourism for environmental conservation, tourists's consciousness and attitude on environment should be dealt with importantly more than the mass tourism. The purpose of this study is to identify the effects of the tourist's environmental consciousness on the ecotourism attitudes. As a result, it was analysed that the more people had interested in environmental problems, positive activities in the environment, the more people had the ecotourism attitudes. This suggested that for development of the ecotourism, it were needed to change tourist's attitude to friendly environment, to make higher consciousness about environmental conservation.

• Journal of Korean Society of Rural Planning
• /
• v.24 no.3
• /
• pp.43-54
• /
• 2018

The residential population of Jeju Island has increased more than 10% for last 10 years. Especially, the tourist population is more than twice comparing to 2005. The population growth of Jeju has brought about large-scale urban development and increased land demands for tourism services. The goal of this study is to analyze the human, social, and environmental status of Jeju Island and to evaluate the environmental capacity of land use using ecological footprint (EF) model. This study shows the changes in ecological deficits of Jeju Island through estimating ecological productive land (EPL) considering EF from 2005 to 2015. The categories of total EF consists of food land, built-up land, forestry, and energy consumption. In order to reflect the characteristics of resort island, we consider not only residential population but also tourist population who can increase land demands. The outputs of this study also provide the potential excess demands of EPL and suggest needs of sustainable management plans for the limited land of Jeju Island.

• International Journal of Computer Science & Network Security
• /
• v.22 no.5
• /
• pp.154-162
• /
• 2022

Digital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.4
• /
• pp.283-290
• /
• 2023

This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

• Journal of Navigation and Port Research
• /
• v.28 no.4
• /
• pp.317-322
• /
• 2004

The competitiveness of a country or a city plays an important role as a determining factor in this age of globalization In view of tourism studies, the potential for a region to develop depends primarily on its ability to use and maintain economic advantages in its provision of tourist products and services. In spite of the importance of competitiveness in tourism studies, few researches have been done on competitiveness in Korea The purpose of this study is, therefore, to conduct a comparative analysis of competitiveness between coastal metropolitan cities in Korea-Busan, Ulsan and Incheon- developing tourism index and finding out urban competitiveness. The findings of this study will contribute to enhancing tourism promotion and mutual network with other cities and attracting domestic and international tourists.

• Proceedings of the Safety Management and Science Conference
• /
• 2004.05a
• /
• pp.295-298
• /
• 2004

Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

• International Journal of Advanced Culture Technology
• /
• v.9 no.3
• /
• pp.238-242
• /
• 2021

Through diversification of 4th industries and transportation and globalization, tourism was developed for medical purposes, not limited to touring tourist attractions. The trend of medical tourism in Korea is shifting from large and medium-sized hospitals to professional medical services in one area of small hospitals rather than professional medical services. However, small hospitals lack medical coordinators and interpretation services, and tourists who visit Korea for treatment lack information on small hospitals. Therefore, a platform is needed to match small hospitals with medical tourists. In this study, using Platform as a Service (Paas) in cloud computing, clinic administrators can access the app to introduce information about their hospitals with simple manipulations. Tourists also want to propose a customized platform to select the right area for them to check information about small-scale hospitals and choose the treatment and tourist attractions they wants. In this study, using Platform as a Service (Paas) in cloud computing, clinic administrators can access the app to introduce information about their hospitals with simple manipulations.