• Title/Summary/Keyword: International Exhibition

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고객과 함께하는 아시아의 타이어산업

  • Sin, Hyeong-In
    • The tire
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    • s.209
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    • pp.3-6
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    • 2001
  • 이 내용은 2001. 9. 18 부산 전시 콘벤션센타(BEXCO)에서 개최된 ITEC(International Tire Exhibition & Conference) Asia 2001에서 기조 연설한 내용을 게재한 것임

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A study of Exhibition Planning based on the Installation Art - Focused on an Environmental Poster Exhibition - (설치미술의 배경과 전시디자인에 관한연구 - 국제교류 환경포스터 디자인전을 중심으로 -)

  • Shin, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.173-180
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    • 2009
  • Increased appetite for art and design due to improving the economic standard of living and industrial community recognized the value of art in the profitable aspect currently demands various exhibitions in various environments. These social needs and changes in corporate culture to meet the rapidly expanding opportunities for artistic exhibitions, and this modern exhibition outside of the conventional gallery requires more for designers to work with various exhibition spaces, and the opportunities are increasing further. Various types of exhibition space in the exhibition planning an unspecified environment best suited to each exhibit space has been designed to require. This comprehensive study of an environmental poster exhibition held in the Seoul Institute of the Arts, MA-block lobby during 2009.06.10-06.19 was a part of the international exchange projects between Seoul Institute of the Arts and California State University, Northridge. Planning and designing throughout the exhibition in an unspecified space for exhibition requires more creativity and flexible approaches than in the general exhibition gallery.

The Relationship Between the Exhibitors'Show Performance and the Service Quality of Trade Shows : As reported by participating exhibitor managers in International Trade Shows held in Korea (전시회 서비스 품질과 참가 기업의 성과와의 관계: 한국개최 국제전시회 참가기업의 전시 담당자의 인식을 중심으로)

  • Kim, Nam-Su;Lee, Eun-Sup
    • International Commerce and Information Review
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    • v.12 no.3
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    • pp.3-34
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    • 2010
  • The purpose of this study is first to identify the dimensions of a trade show's service quality and the dimensions of the exhibitors' show performance, and thereafter determine the relationship between the trade show's service quality and the exhibitors' show performance. This study attempted empirical research, together with a literature review, to discover the effect of service quality upon on exhibitors' performance. A survey was conducted during an international trade show that was held in Korea where more than 100 businesses participated. The sample was selected from among the people who were in charge (e.g., managers) of their own private businesses. As a result, the study validated nine dimensions of a trade show's service quality: host and public relations, security, reputation and reliability, access, customer service, exhibition program, physical facilities, convenient facilities, and attendance cost. The study also identified five dimensions of the performance of participants: sales performance, information collection, networking, image building, and motivation. Overall, the empirical results of this study verified that there is a correlation between the performance of exhibitors and the service quality. of trade shows.

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Public Exhibition of Important Landscape Planning & Design Schemes in China

  • Xiaochun Sun;Xiaoming Liu
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • no.2
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    • pp.199-205
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    • 2004
  • Though Public Participation in the field of landscape architecture in China is still in an initial process, it has brought positive effects. The public exhibition of important landscape planning and design schemes is part of current public participation in China. The aim of it is to seek the opinion of the broad masses. Based upon particular situations in China, this paper analyzes two latest significant cases, public exhibitions of Landscape Design Schemes of Beijing Olympic Green & the Central Zone and Beijing South Axis Road Green Space Planning Schemes, pointing out that media introduction, voting, and feedback are three indispensable sections of Public Participation. The approaches by making full use of public exhibitions to create a partnership in public participation are also examined.

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