• Korean Institute of Interior Design Journal
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• no.23
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• pp.100-108
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• 2000

The study intends to systematically arrange and classify the museum layouts in terms of their structure of exhibition space. The exhibition space, here, means the whole area where visitors are allowed to move and visit in museums. Through this, I tied to understand the characteristics and trends comparing and analyzing international and national exhibition space layout, and then grope the standard in case of establishing museum. The first criteria is based on the point of view that the typical museum experience is made in the exhibition space. Accordingly, the exhibition space can be grouped into two categories; one is 'room type' consisting mostly of individual rooms as in classical museums, and the other is 'open plan type' consisting free standing walls as in miesian free plan. The second criteria is dependent on the way how visitors move about in exhibition spaces. In other words, museum layouts can be categorized in terms of mutual connection between individual spaces including exhibition spaces and corridor spaces designated for the purpose of moving. consequently, the layouts can be categorized into five groups such as 'free plan', 'linear type', 'room to room', 'room & corridor' and 'composition type'. The third criteria is about the overall structure of museum layouts including such elements as whether it contains a certain type of central major space or not and whether and how the exhibition spaces are connected to it. By applying these classificatory criteria, the study analyzed and classified 90 sample of museum layouts in order to understand clearly and succintly the spatial characteristics and implications contained in them.

• Photonics industry news
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• s.48
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• pp.25-25
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• 2008

• The monthly packaging world
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• s.98
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• pp.134-137
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• 2001

• Archives of design research
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• v.18 no.2 s.60
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• pp.91-100
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• 2005

There is few cultural tourism festival study which investigated snow related sculptures satisfaction from festival visitors and residents. The purposes of this study were to investigate the satisfaction of snow related sculptures based on festival visitors' and residents' evaluation and give directions for festival planners The important results of this study are as following: First, visitors from out of Taebak city satisfied with National Snow Sculpture Contest, International Snow Sculpture Exhibition, and Mysterious International Snow Culture Exhibition. They did not satisfied with Making Snowmen for Genius, Our Family Snow Sculptures, and Winter Riding Experiences. Secondly, residents satisfied with International Snow Sculpture Exhibition, Mysterious International Culture Snow Exhibition, and National Snow Sculpture Contest. Their satisfaction was low about Our Families' Snow Sculptures, and Winter Riding Experiences. Thirdly, introducing experience-oriented programs and facilities are recommended to festival planners for better festival than this year.

• Korean Journal of Agricultural Science
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• v.28 no.2
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• pp.162-172
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• 2001

There have been various flower exhibitions in many countries such as Netherlands, Japan and China so as to encourage the growth of flower industry since they recognize the value of flower as cultural goods. Chungnam Province government, also endeavoring to make the. regional flower industry into high valued agriculture and exporting industry, plans to open the international flower exhibition in Anmyon-Do from April 26th, 2002. This flower show, first held by local government and featuring mega-event tourism, is expected to contribute to initiating flower industry and related business in Chungnam region. However, the flower exhibition may not be said to succeed if it does not play enough to trigger the role in expanding its effect on post growth of regional flower industry. This paper aimed at suggesting strategies of maintaining festival boom of post Anmyon-Do flower fair and contributing to take off of flower agriculture and its related industry as follows; 1) inviting various flower business activities into exhibition places 2) establishing flower village town attracted by tourists 3) devising the flower R&D center 4) organizing helping center for infant flower business group.

• International Commerce and Information Review
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• v.8 no.4
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• pp.255-275
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• 2006

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.

• Korea Science and Art Forum
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• v.30
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• pp.427-440
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• 2017

The objective of this study is to explore differential effects of the sustainability perceived by domestic and international participants in the MICE (Meetings, Incentive Travel, Convention, and Exhibition) held in the Republic of Korea and to examine the relationship between customer loyalty and perception of the sustainable MICE. In this study, 30 sustainability variables for the MICE were extracted and tested by the factor analysis, representing four underlying dimensions: economic sustainability, social sustainability, environmental sustainability and event sustainability. The results revealed that significant differences in these four dimensions of the sustainable MICE were perceived by domestic and international participants. The largest difference were perceived by domestic and international participants with respect to the environmental sustainability factor. The mean scores indicated that international participants tended to give higher evaluations than domestic participants. Second, there were statistically significant relationships among economic, environmental, and event sustainability factors and customer loyalty from the perspective of international participants. For domestic participants, only event sustainability had a vital relationship with customer loyalty. The study implied how policy makers and the MICE managers should adopt four dimensions of sustainability to establish a harmonious and sustainable MICE practices.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.823-838
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• 2018

The article surveys the technique and characteristics of contemporary fashion exhibitions in terms of fashion museography and fashion curation. The article reviewed both a literature study on the history of fashion exhibition focused on the display technique as well as a case study of domestic and international contemporary fashion exhibitions. The results of the article is as follows. Fashion brand exhibitions are about building competitive business advantage by planning differentiated contents. It gives viewers a brand fantasy and increases brand loyalty. This type mainly displays the latest collections on the commercial purpose as well as uses diverse mediums and high technology to make a spectacular space that provides an immersive experience to the viewer. Second, the museum fashion exhibition focuses on the roles of fashion in terms of social, cultural and artistic aspects that also focus on public education. The presentation technique emphasizes careful collection conservation rather than celebrate fashion business. The article is to encourage a further scholar discourse of fashion curatorial practice and theory.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.137-147
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• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• Korea Trade Review
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• v.46 no.4
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• pp.1-16
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• 2021

This study suggests improvements in the management performance of the five largest exhibition and convention centers in Korea through financial ratio analysis. For this research, the financial ratios of each center were compared to the average of the centers as well as to the overall industry average during the past five years. According to the analysis results, the stability and growth ratios of the centers were excellent, but the profitability and activity ratios were poor. In particular, the ratios of profitability were in state of urgent need for improvement because they were at the level of severe deficits. It was analyzed that sales increase can be the key factor to improve centers' operation income and net profit to improve profitability. This study recommends measures to increase sales by using centers' facilities and their functions. The first is to actively host large-scale international meetings and conventions that only exhibition and convention centers can accommodate. The second is to attract brand exhibitions through strategic alliances with global Professional Exhibition Organizers (PEOs). Lastly, it is to organize sports and cultural events that are appropriate for incentive tours of associations and corporations.