Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on Display Techniques and Characteristics of Contemporary Fashion Exhibitions

현대 패션 전시의 유형별 연출 기법과 특성 연구

  • Jung, Dawn (Research Institute of Human Ecology, Seoul National University) ;
  • Ha, Jisoo (Dept. of Textiles, Merchandising & Fashion Design, Seoul National University)
  • Received : 2018.04.24
  • Accepted : 2018.08.09
  • Published : 2018.10.31
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Abstract

The article surveys the technique and characteristics of contemporary fashion exhibitions in terms of fashion museography and fashion curation. The article reviewed both a literature study on the history of fashion exhibition focused on the display technique as well as a case study of domestic and international contemporary fashion exhibitions. The results of the article is as follows. Fashion brand exhibitions are about building competitive business advantage by planning differentiated contents. It gives viewers a brand fantasy and increases brand loyalty. This type mainly displays the latest collections on the commercial purpose as well as uses diverse mediums and high technology to make a spectacular space that provides an immersive experience to the viewer. Second, the museum fashion exhibition focuses on the roles of fashion in terms of social, cultural and artistic aspects that also focus on public education. The presentation technique emphasizes careful collection conservation rather than celebrate fashion business. The article is to encourage a further scholar discourse of fashion curatorial practice and theory.

Keywords

References

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