• 경영과정보연구
• /
• 제3권
• /
• pp.257-285
• /
• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• 대한한방내과학회지
• /
• 제39권3호
• /
• pp.389-404
• /
• 2018

Objective: The aim of this study was to investigate acupuncture therapy for post-stroke cognitive disorder to suggest the methods of a study about acupuncture therapy. Methods: Several academic databases were used in this study, including National Digital Science Library (NDSL), National Assembly Library of Korea, Korean Traditional Knowledge Portal, Research Information Sharing Service (RISS), Korean studies Information Service System (KISS), Korean Medical Database (KMBASE), Korea Med, Oriental Medicine Advanced Searching Integrated System (OASIS), PubMed, MEDLINE with Full Text, and China National Knowledge Infrastructure (CNKI). Keywords used were "중풍", "뇌졸중", "인지장애", "침", "acupuncture", and "cognitive disorder". Results: Ultimately, 28 papers were investigated. that were mainly published in 2012 and 2016. Of these, More than two-thirds received a score of one or less on the Jadad scale. Acupuncture points such as GV20, GV24, PC6, EX-HN1, SP6, and GV26 were most frequently used. The treatment duration was mostly 30 minutes or less, and the treatment cycle was mostly for four weeks. Dilatational wave was generally used in pulse wave form, and amplitude of electricity was increased until patients were able to endure. G6805 was generally used in electric acupuncture apparatus. According to results of acupuncture treatment, assessments such as the MMSE (Mini Mental State Examination) and the Montreal Cognitive Function Assessment Scale (MoCA) showed statistically significant improvements in 28 studies. Conclusions: Future research is needed to standardize the treatment of acupuncture, and more diversified high quality papers should be published to help clarify the therapeutic effects of acupuncture and the mechanisms of cognitive disorder post-stroke.

• Architectural research
• /
• 제23권1호
• /
• pp.1-10
• /
• 2021

Project management information systems (PMIS) have been implemented to support cooperation among the participants of construction projects. Unlike other information systems used by members from an organization with similar culture and business environment, the PMIS are members from one-off fragmented project organization with diverse professional background. Successful operation is significantly affected by the tendencies of client's side and individual awareness of participants. In this regard, it is imperative to evaluate the success of the system based on the individual characteristics of PMIS users. Thus, this study proposes a method for determining the system success by analyzing the extent of the effects of system factors such as System Quality, Information Quality, and Service Quality and individual factors such as a user's IT application ability, Extrinsic Motivation to achieve User Satisfaction, and loyalty. Accordingly, a structural equation model (SEM), an effective tool to examine of the comprehensive structure of a causal relationship, is applied for analysis because the internal awareness of individuals is established as a variable.

• 한국병원경영학회지
• /
• 제17권3호
• /
• pp.83-98
• /
• 2012

The purpose of this study is to investigate IPA(Importance Performance Analysis) of the hospital choice factor between internal and external customers at S general hospital. This study was used 5 types of choice factors such as physical, interpersonal, accessibility, connection, and image. This study was used Importance Performance Analysis which can be applied to identify the strengths and weaknesses attributes from hospital customers' viewpoint. The sample was selected 116 patients and 97 internal employees for S hospital in Seoul. Data were collected with self-reported questionnaires from April 1 to 29 in 2012 and analyzed by paired t-test, scatter plot graph. The result of the study was that the perceptional gaps between internal and external consumers were existed in physical, connection and image factors, except interpersonal, accessibility. The "Keep up the good work" quadrant was interpersonal factor, and the "Low Priority" quadrant was accessibility. The findings of this study will be applied to make hospital strategic decision making and to improve marketing service quality in administrative department of hospital.

• 한국농촌건축학회논문집
• /
• 제11권2호
• /
• pp.29-36
• /
• 2009

The recently research shows that the many tourists of Suanbo hot spring waters haven't satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists' services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2007년도 추계학술대회 논문집 전기기기 및 에너지변환시스템부문
• /
• pp.172-174
• /
• 2007

An electronic watt-hour meter with high-precision measurement technology can provide many valuable metering data of a real-time system measurements, such as per-phase voltage, ampere, active power, reactive power, apparent power, power factor, and system frequency. Also many of accumulated metering data such as active energy, reactive energy, apparent energy, and load profile can be gettable from an electronic watt-hour meter[1]. This paper presents an approach of the small-sized AMR (Automatic Meter Reading) that provides customers with a very valuable electrical service. This AMR service transmits lots of a valuable metering data by using ZigBee communication module, so that users resided in their premises can use the information to audit a power quality and improve their electrical conditions by using the PQ monitoring device equipped with ZigBee receiver. This PQ monitoring device shows metering data on LCD and transmits to the PC through an internal network. Also, the device can keep the valuable meter data into a built-in non-volatile memory. The final goal of this paper is to better understand the power quality of electrical systems and offer the power qualify information for the convenience of all power consumers.

• 한국식품위생안전성학회지
• /
• 제26권1호
• /
• pp.1-11
• /
• 2011

국내 유통사료 239점에 대하여 푸사리움 속 곰팡이독소 4종(NIV, DON, T-2, ZEN)에 대하여 오염도조사를 실시하였다. 일반적으로 곰팡이독소 정제에 많이 사용되는 면역친화 컬럼을 사용하지 않고 일반 SPE컬럼을 이용하였으며, HPLC/MS/MS로 동시 분석하였다. 각각의 성분 별로 77.42~111.20%의 회수율과 $0.3{\sim}2.0\;{\mu}g/l$의 양호한 정성한계(LOD)를 보였다. 분석 결과 사료 중에 조사대상 곰팡이독소가 광범위하게 오염되어 있었으며, 특히 DON과 ZEN은 모든 배합에서 확인되었다. 소 사료의 경우 DON과 ZEN은 평균 $812.1\;{\mu}g/kg$과 $147.2\;{\mu}g/kg$의 오염도를 보여 닭 사료나 돼지 사료보다 약 4배정도 높은 오염도를 보였으며, 그 원료로 사용된 단미 사료를 조사해본 결과 수입 단백피가 주요 오염원인 것으로 확인됐다.

• 정보처리학회논문지C
• /
• 제12C권6호
• /
• pp.781-792
• /
• 2005

본 논문은 광대역 통합망에서 오버레이를 이용하여 사용자 관점의 End-to-end QoS 지원 구조를 제안한다. 기존 광대역 통합망은 제어평면의 IMS에서 사용자평면에 존재하는 IP 전달망의 직접적인 트래픽제어와 자원예약을 수행하여 QoS를 제공한다. 그리고 사용자의 End-to-end QoS를 지원하기 위하여 전달망에서 확보한 QoS를 사용자에게 최대로 전송하고 품질 저하를 최소화하는 연구가 진행되고 있다. 하지만 이러한 기존 연구와 더불어 사용자가 요구하는 서비스 품질의 차별화, 사용자의 단말환경에 최적화된 컨텐츠의 제공과 같은 사용자 수준에서의 확장된 QoS 개념이 고려될 필요가 있다. 따라서 본 논문에서 제안하는 오버레이 서비스 네트워크 구조의 전송계층에서는 다양한 망환경에 가장 효율적인 전송 프로토콜을 사용하여 최대의 전송효율을 제공하는 프로토콜 최적화기능을 지원한다. 그리고 응용계층에서는 사용자 단말의 데이터 변환과정에서 발생하는 프로세싱지연을 네트워크로 분산시키고, 오버에이를 이용하여 사용자의 서비스수준과 응용서비스의 특징 및 단말환경에 적합한 형태로의 중간변환기능을 수행한다. 결과적으로 본 논문에서는 광대역 통합망에서 전송계층과 응용계층의 서비스 품질 제어 기능을 추가하여 사용자의 End-to-end QoS를 지원하는 오버레이 서비스 네트워크의 구조와 내부 컴포넌트 기능, 그리고 3GPP와의 연동을 통한 QoS 제공 방안을 제안한다.

• 동아시아경상학회지
• /
• 제8권4호
• /
• pp.1-18
• /
• 2020

Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

• 한방재활의학과학회지
• /
• 제32권3호
• /
• pp.65-75
• /
• 2022

Objectives This study was conducted to analyze the therapeutic effect of Chuna therapy for lateral epicondylitis. Methods Key words such as lateral epicondylitis and Chuna were searched in 10 databases (National Digital Science Library [NDSL], Oriental Medicine Advanced Searching Integrated System [OASIS], Research Information Sharing Service [RISS], Koreanstudies Information Service [KISS], KMBASE, Cochrane Library, PubMed, EMBASE, J-STAGE, China Academic Jurnals [CAJ]), and only suitable randomized controlled trials (RCTs) were selected. Results 8 RCTs were finally selected, and Chuna therapy showed positive results for lateral epicondylitis compared to western medicine, acupuncture, warm-acupuncture and Chinese medicine iontophoresis. Conclusions In this study, we finally reviewed 8 studies about Chuna therpay used for lateral epicondylitis. The studies showed that Chuna therapy is effective in treating lateral epicondylitis. However, because all of selected studies were found in Chinese database, more high-quality clinical trials about Chuna therapy for lateral epicondylitis are needed in Korea.