• Title/Summary/Keyword: Internal Customer

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Moderating Effect of Value on Relationship between Foodservice Quality and Satisfaction at Family Restaurant in the Eastern Part of Chonnam (전남 동부권 패밀리레스토랑 음식서비스질과 만족의 관계에 미치는 가치의 조절효과)

  • Kang Jong-Heon;Lee Jun-Ho
    • Korean journal of food and cookery science
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    • v.20 no.6 s.84
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    • pp.581-588
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    • 2004
  • The purpose of this study was to test the moderating effect of value on relationship between foodservice quality and satisfaction in family restaurant. Accordingly, this study surveyed by questionnaire concerning 18 items of foodservice quality, 1 item of overall satisfaction, 1 item of value as well as respondents' characteristics. The result of this study were as follows. KMO and Bartlett's test statistics showed that the data fitted factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validitys of 4 factors were supported, and cronbach's alpha showed that the internal consistency of 4 factors was supported. It was found that satisfaction was influenced by the interaction between 4 factors of service quality and value rather than by either service quality or value directly. Finally, The results indicated that high level of service quality might not lead customer satisfaction because of moderating effect of value.

South Korea as a Global Sourcing Site for Textile and Apparel Produce (글로벌 소싱 기지로서의 한국 섬유.의류산업의 현황)

  • 박혜정;이영주;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.7
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    • pp.819-830
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    • 2003
  • Korea is facing great threat from other countries as a major global sourcing site for textile and apparel products. The threat has been augmented by changes in external environment such as advents of Trading Blocs and Free Trade Area(FTA) as well as internal environment such as hikes in labor cost and lack of flexibility in accommodating international buyers' needs. This study analyzed international buyers' sourcing activities in Korea for the purpose of developing strategies to enhance competitiveness of the Korean textile and apparel industries in the global market. The data used in this study were gathered by surveying 52 non-Korean textile and apparel product buyers with cooperation of the Korea Federation of Textile Industries (KOFOTI). The data were analyzed by mean, frequency, Pearson correlation coefficient, and x$^2$ analysis. The results indicated that Korea is still attractive to many international buyers especially to those who have been engaged in global sourcing for longer periods of time with bigger purchasing budgets. However, in order to expand and solidify their customer bases, Korean companies should focus more on developing competitively priced value added products a step ahead of their foreign competitors, diversifying their marketing channels including internet.

DESIGN OF PARALLEL COOLING CHANNELS IN A PLASTIC INJECTION MOLD (사출 금형의 병렬 냉각 채널 설계 방법)

  • Kim, H.S.;Jung, H.K.;Han, B.Y.;Kim, Y.M.;Park, H.K.
    • Journal of computational fluids engineering
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    • v.17 no.3
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    • pp.93-98
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    • 2012
  • The injection molding process is suitable for manufacturing complicated plastic products. As the customer request higher quality products increase, realization of the precise dimensional and shape controls is getting more important. For this purpose it is important to obtain uniform cooling procedure over the whole surface of the high temperature molded plastic. Failure to this may lead to different shrinkage speed, internal stresses and unwanted shape deformations. It is necessary to distribute coolant flow rates to the main channel and to the sub-channels properly to insure uniform cooling process when there are parallel cooling channels. In this study, three-dimensional turbulent flow simulations for representative parallel cooling channels were performed. To insure the intended flow rate to each sub-channels, various shape designs for the channel system were investigated. The results show that as the Reynolds number increases the effect of shape design is more profound. Through the proper flow distribution, uniform cooling effects would be expected.

The Effect of Environmental and Organizational Characteristics of the Fashion Companies on Continuous Acceptance Intention and Performance of the Internet Business (패션 기업의 환경특성 및 조직특성이 지속적인 인터넷 비즈니스 수용의도 및 성과에 미치는 영향)

  • Lee, Eun-Jin
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.427-436
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    • 2009
  • The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

An Empirical Study on the Relationship between Competitive Strategy and e-Business Performance by e-Business Development Stages (e-비즈니스 발전단계에 따른 경쟁전략과 e-비즈니스 성과와의 관련성 분석)

  • Park, Yong-Jae;Chung, Kyung-Soo
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.1-33
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    • 2007
  • Selecting and implementing competitive strategies based on e-business is extremely important since it determines if an enterprise can continue to grow or not. Accordingly, systematic and empirical study on the implementation of e-business based on competitive strategy is required, and in-depth studies considering various e-business development stages of enterprises are also needed. The purpose of this study is to present guideline for the staff in charge and managers of enterprises to achieve competitive advantage and to increase organizational performance in e-business environments. What we have found are as follows. (1) Factors greatly influencing on competitive strategy selection through e-business were environmental uncertainty, centralization, innovative culture, technological competence, and formalization. (2) Results of the relationship between competitive strategies and e-business performance showed that each strategy had different effects on financial performance, process performance, and customer performance. and (3) Data analysis between internal and external environmental factors and competitive strategy by each e-business development stage proved that the relationships between competitive strategy and e-business performance were different based on e-business development stage. Implications of the study and guidelines for the managers are provided in the paper.

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A Survey for Performance Measurement Indicators of Nursing Organizations in Hospitals (병원 간호조직의 성과평가지표에 관한 조사 연구)

  • Lee, Hae-Jong;Kang, Kyeong-Hwa;Jang, Soo-Jung;Kim, In-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.11 no.4
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    • pp.385-399
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    • 2005
  • Objective: The objective was to extract a preliminary performance measurement indicators of nursing organizations in hospitals using the BSC(Balanced Score Card) developed by Kaplan and Norton, and to analyze the content validity and evaluation methods of the performance measurement indicators with actual nurses in the nursing organization as participants in the study. Methods: The preliminary performance measurement indicators was created through a literature review and had the content validity by a professional. This survey was sent via post to 316 nurse managers and nurses with more than 5 years of experience in seven secondary and tertiary hospitals in the Seoul Gyonggi district. The completed questionnaires were returned by mail. Results: Fourteen indicators for finances, 16 for customer services, 27 for internal business processes, and 13 for learning and growth were selected. Conclusion: Amidst a rapidly changing medical environment, a first step was taken towards developing a performance measurement from various perspectives for nursing organizations in hospitals from various perspectives, rather than just one or a past-oriented perspective. However, as the most important thing is to actually use these indicators, continuous interest in publicity and education must be developed.

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A Study on Space Design Process and Strategy as Experiential Marketing Tool - Focused on Tokyo Prada by Herzog De Moron - (체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구 - 헤르죠그 디모론의 도쿄 프라다 매장을 중심으로 -)

  • Jeon, You-Chang;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.51-60
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    • 2009
  • In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

Empirical Approach to Marketing Research on the Quality Control of F&B in Hotels (관광(觀光)호텔의 식음료(食飮料) 부문(部門) 품질관리(品質管理)를 통한 마케팅방안 연구)

  • Choi Seung-Kuk;Lim Bum-Jong
    • The Journal of the Korea Contents Association
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    • v.6 no.1
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    • pp.102-113
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    • 2006
  • This article presents the results of empirical studies on the Quality of F&B parts in Hotel services. The main aim is to describe and analyze service breakdown from the customer's point of view and thus create a basis for quality management. The aim is also to find out maximizing factors of sales volume with profit in hotel F&B parts based on the serving systems of F&B items, quality control, change and innovation. The results of the study show statistically significant differences between the each F&B parts in term of quality of foods, location of restaurant, service inconvenience condition, variety of menu, teamwork of empolyees, educational programme, hotel internal culture, etc. Marketing and management implications for effective targeting the market segments are discussed.

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Measuring Service Convenience for Korean Retail Stores: Scale Development and Empirical Testing

  • Kim, Mi-Jeong;Park, Chul-Ju
    • Journal of Distribution Science
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    • v.12 no.9
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    • pp.95-99
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    • 2014
  • Purpose - This study aims to develop and empirically test a multi-dimensional service convenience scale with the dimensions and measurement items of service convenience perceived by Korean consumers in retail contexts. Research design, data, and methodology - The study adopts the framework suggested by Berry et al. (2002) and conceptualizes service convenience as a second-order reflective construct comprising 31 items. Three department store chains (Hyundai, Lotte, and Shinsegae) and three discount store chains (E-mart, Homeplus, and Lotte Mart) were involved 510 valid responses were used for the empirical testing. Results - The measurement model is acceptable for internal consistency, convergent validity, and discriminant validity. Further, the structural model results show that service convenience is positively related to satisfaction. Results of the rival model comparison indicate that the proposed second-order factor model provides a better fit to the data than both the five-factor and the one-factor model. Conclusions - The multi-dimensional, second-order conceptualization of service convenience is robustly supported. This study provides psychometrically valid scales to measure service convenience in retail contexts as conceptualized by Berry et al. (2002).

Analysis of the Causal Relationship of Perspectives of Balanced Scorecard for SCM (균형성과표의 네 관점에 대한 인과관계 분석 : SCM 추진기업들의 경영성과를 중심으로)

  • Jang, Hyeong-Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.1-10
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    • 2006
  • This study constructs a causal relationship model of balance scorecard(BSC) performance in supply chain management(SCM). According to the results, the sample companies show the causal relationship of learning and growth performance, internal process performance, customer performance, and financial Performance indices in SCM. And this study implies that BSC performance indices gives, through direct causal relations among them, impact on the ultimate financial performance of firms.

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