• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.101-109
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• 2017

The food and beverage spaces of modern industrial society have transformed from a simple space for meals into a space of culture, communication and experience as society becomes more complex and diverse along side economic growth. An interior designer who is rapidly rising on this flow of change is Yukio Hashimoto. While working for interior design firm Super Potato, which highlights food and beverage spaces, he was much affected by the expression methods of representative designer Takashi Sugimoto, who makes use of natural elements. By using these expression methods that make use of natural elements in his own creation of spatial ambience and elements of experience and by adding his own differentiated expression methods, he emphasizes an effective spatial expression for food and beverage spaces. The design characteristics of Yukio Hashimoto's food and beverage spaces are as follows. First natural elements like light and water are recreated as memories of nature after being established through a methodology that allows these elements to penetrate his own thoughts. Second, he pursues a hybrid design through the harmony between past tradition and current expressive techniques. Third, he expresses objets of light through a formative sense of shape expressed with light.. Fourth, he establishes an axis in the interior space by light and structure and endows a strong directionality that induces symmetric characteristics, gaze, and movement.. Fifth, he installs lights at the bottom of weighty materials and expresses a sense of floating by light. Sixth, he uses an illusion technique that makes use of the ambiguity and depth of space resulting from reflecting materials like mirrors. The study hopes that such design expression characteristics of food and beverage spaces can be used as data for interior designers to apply and develop a new design vocabulary.

• Journal of The Korean Digital Architecture Interior Association
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• v.5 no.1
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• pp.17-23
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• 2005

To begin with, this research arranged this concepts by analyzing paper a reference paper. So, the theory was arranged by approaching the ideal, formative and contemporary side. In order to type characteristics expression of organic design, after year 2000 printed in "Interiors" journal analyzed the contents based on interior works. 1. A type of metaphorical expression, order and the imitations of animals and plants. 2. A type of non liner, and dynamical balance and irregularity. 3. A type of mass of indeterminate form. 4. A type of fluidity by a curved line and a curved surface.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.3-11
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• 2005

With development of digital technology and build-up of global network in the 21st century, Korea has recklessly accepted Western information and culture in recent years, thus causing damages to out identity. In the situation, restoration and development of traditions in a modern way will contribute to the creation of contemporary interiors. This study has analyzed and assessed the process through which traditional decorative elements have applied to contemporary interior decorations over the past ten years with a view to identify the trend of expressing traditional elements in comtemporary interiors. Designs that have applied traditional elements in a transfigure expression method amounted to 77 pieces, accounting for $43\%$ of the total investigated 178 designs, which was followed by 48 designs ($27\%$) of metaphor expression method and 39 designs ($22\%$) of symbol expression method, which express the tradition as interpreted by the designer. Designs that have adopted direct expression method amounted to no more than 14 pieces, accounting only for $8\%$ of the total designs. This result suggests that transformative, metaphoric and symbolic expressions that simplify or transform the original forms we more frequently used In the applications of traditional elements to modern interiors rather than directive expression that reproduces the original form as it was.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.298-307
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• 2012

Contemporary design of food and beverage(F&B) space reflects various needs, not only of eating, but also environmental ones. As a way of meeting this conceptual change and the various needs of contemporary consumers, kitsch expression is often utilized actively. Thus, this study intends to analyze the design characteristics and methods of kitsch expression found in contemporary F&B space and their correlations with sensitivity factors, focusing on relevant cases. Specifically, it examined the definition, origin, and changes of kitsch, and identified the sensitive role of kitsch in interior space. Next, it classified the kitsch characteristics and design methods found in interior design, finally analyzing the characteristics of kitsch expressions in contemporary F&B space by sensitivity factors and their correlations with design methods. As a consequence, it was found that the attempts in contemporary F&B space design to differentiate space through active introduction of various kitsch expressions were fulfilling the sensitive needs of changing consumers by providing new cultural experiences. That is, such attempts are considered to have improved the satisfaction of consumers who value sensitivity, by means of wide exchange of sensitivity between designers and consumers. To raise the sensitive satisfaction of consumers more in future, it is necessary to further continuous and in-depth research on the correlation between kitsch expressions and sensitivity factors in interior design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.131-134
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• 2006

This study aims to inspect changes of physical expression in surfaces of both building interior and exterior in contemporary architecture. Nowadays society has transformed into more complicated framework with the development of the new media and digital technology in 21 century. Surface's expressivity has been changed with design trend and material development. Although surface study has been mainly concentrated on properties of materials and structure characters, new technology and cultural acceptance enables it extend itself to a new area with various design methods, taking its place as an important contemporary architectural element. Interior surface design is expressed with several unique methods such as optical illusion, surface exposure and spacial depth and volume, and it created dynamic space within the surface itself. In case of exterior surface, whole space seems to be designed to be coordinated with structured optical illusion as well as symbolic expression. Surface's area is extends itself with the stream of the times. This study explored the nature of surfaces with categorizing and comparing them in a various views and methods.

• Korean Institute of Interior Design Journal
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• no.34
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• pp.20-28
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• 2002

Tradition is defined as cultural qualities of a regional social group a race, which is transmitted from generation to generation through history. Its contents include human behavior as well as the outcomes from the human behavior and a culture is materialized by means of fullfil fundamental aspiration, in order to co-exist human being and society.This research has considered an architectural space which both show a Korean traditional architecture and modern architectural space, incliding Korean nature under a sort of cultural expression.Also, expressive qualities which are shown within a space as a medium, there is more consideration of method to embody Korean nature into an interior space.There is a subject related to traditional expression of what the real essence of tradition is. In addition, it is a matter of what the method of expression is in order to accomodate, inherit and express the pulse of tradition.

• Korean Institute of Interior Design Journal
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• no.39
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• pp.20-27
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• 2003

The purpose of this study is to provide a practical guide for selecting architectural artwork and analyze relationship between artwork and interior space & facade. The problems with many outdoor artwork did not make the characteristics of the specific environment and did not form a big flow in the urban contextualism. Choosing the artwork, architectural environment for artwork is very much part of the designers' task. When artwork is to be specifically acquired for a particular projects, designer and client must work together to make choices and plan placement. The data are collected through evaluation surveys of college students and graduate students majoring in interior architecture & design, and analyzed by using SPSS-WIN program to find the major characterized factors. It is concluded that architectural artwork should be constituted with nine major factors of interior space - theme/scale, situation/contemporay accord, finished materials harmony, line/two-three dimensional form, proportion/rhythm, sequence, natural/artificial form, abstract/reality expression, originality - and eight major factors of facade - situation, abstract/reality expression, finished materials harmony, theme/sequence, natural/artificial form, proportion/rhythm, static/dynamic expression, originality/. contemporay accord.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.62-70
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• 2011

Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

• Korean Institute of Interior Design Journal
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• no.18
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• pp.51-58
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• 1999

The aim of this study is to discover the organic expression principles of the 20C. Architecture. As a result, first, the organic expression principles was organised in six categories, a. naturalism b. neo-naturalism, c. realism, d. abstractionism, e. regionalism, f. functionalism. Second, among the organic expression principles, the naturalism, the neo-naturalism and the abstractionism were the most dominant organic expression principles of the 20C. Architecture. Third, from 1960, the functionalism have become one of the most dominant organic expression of the 20C. Architecture.

• Korean Institute of Interior Design Journal
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• no.6
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• pp.15-20
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• 1995

In this paper, a strategy for utilizing the Korean tradi-tional spaces and interior design elements in inner space in order to express Korean-style interior design has been studied. Characteristics of Korean tradition was gathered from literatures in two categories; space and el-ements. Space again has been studied in detail in the area of split, continuity, hierarchy, elasticity, dynamics. And study of elements includes floor, wall, ceiling, dan-chung, lattice, laytiles on a roof, rafter, extended eaves, the line of eaves. 30 Korean restaurants were selected, analysed and compared with literature review. Based on the compari-son, a strategy for proper expression and utilization of Korean tradition is suggested. In the process of compari-son, current status of implementation and problems were found. Traditional elements are used in about 50% of Korean restaurants located in hotels, and 25% of those located in department stores. With the survey and other professional's opinions, an implementation plan is suggest-ed as follows; 1. Succession design method of tradition should use main-ly amelioration method and use copy and partly abstraction method. 2. Expression of tradition has to include all of space, ele-ments, and decoration. In space structure, Korean tra-dition space structure must be applied. 3. In order to design with feeling of Korean tradition, various different Korean elements have to be used. 4. In order to express high quality design, high-quality elements has to be used.