• Title/Summary/Keyword: Interactive approach

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Interactive Roles of Consumption Goals and Types of Advertisements on Regulatory Fit and Product Evaluation (소비목적과 광고유형이 규제적합성 및 제품평가에 미치는 영향)

  • Choi, Nak-Hwan;Liu, Cong
    • Science of Emotion and Sensibility
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    • v.15 no.1
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    • pp.73-86
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    • 2012
  • Consumers can have impression goals as well as defense goals. Those with impression goals could use social goals or opinions of others in a social context to determine their attitudes, and those with defense goals could maintain their existing attitudes and beliefs. Since people typically approach pleasure and avoid pain, there are two kinds of goal orientations depending on regulatory focus theory. Therefore, marketers could design advertisements for their products on the basis of two types of focus, promotion-focused and prevention-focused advertisements. This study aims to explore how consumers with different consumption goals evaluate an advertised product. The results of this study demonstrate that consumers with impression goals felt much more "right" about the product in a promotion-focused, rather than prevention-focused, advertisement, and those with defense goals, felt much more "right" about the product in a prevention-focused advertisement. Consumers with impression goals evaluated the product in the promotion-focused advertisement more favorably than in the prevention-focused advertisement, and those with defense goals evaluated the product in the prevention-focused advertisement more favorably.

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Distance Education in Soft-Switching Inverters

  • Lascu, Dan;Bauer, Pavol;Babaita, Mircea;Lascu, Mihaela;Popescu, Viorel;Popovici, Adrian;Negoitescu, Dan
    • Journal of Power Electronics
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    • v.10 no.6
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    • pp.628-634
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    • 2010
  • The paper describes aspects regarding an E-learning approach of resonant ac inverters. The learning process is based on "Learning by Doing" paradigm supported by several learning tools: electronic course materials, interactive simulation, laboratory plants and real experiments accessed by Web Publishing Tools under LabVIEW. Built on LabVIEW and accompanied by a robust, flexible and versatile hardware, the experiment allows a comprehensive study by remote controlling and performing real measurements on the inverters. The study is offered in a gradual manner, according to the Leonardo da Vinci project EDIPE ($\b{E}$-learning $\b{D}$istance $\b{I}$nteractive $\b{P}$ractical $\b{E}$ducation) philosophy: theoretical aspects followed by simulations, while in the end the real experiments are investigated. Studying and experimenting access is opened for 24 hours a day, 7 days a week under the Moodle booking system.

Towards Agile Application Integration with M2M Platforms

  • Chen, Menghan;Shen, Beijun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.1
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    • pp.84-97
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    • 2012
  • M2M (Machine-to-Machine) Technology makes it possible to network all kinds of terminal devices and their corresponding enterprise applications. Therefore, several M2M platforms were developed in China in order to collect information from terminal devices dispersed all over the local places through 3G wireless network. However, when enterprise applications try to integrate with M2M platforms, they should be maintained and refactored to adapt the heterogeneous features and properties of M2M platforms. Moreover, syntactical and semantic unification for information sharing among applications and devices are still unsolved because of raw data transmission and the usage of distinguished business vocabularies. In this paper, we propose and develop an M2M Middleware to support agile application integration with M2M platform. This middleware imports the event engine and XML-based syntax to handle the syntactical unification, makes use of Ontology-based semantic mapping to solve the semantic unification and adopts WebService and ETL techniques to sustain multi-pattern interactive approach, in order to agilely make applications integrated with the M2M platform. Now, the M2M Middleware has been applied in the China Telecom M2M platform. The operation results show that applications will cost less time and workload when being integrated with M2M platform.

Signaling Smartness: Smart Cities and Digital Art in Public Spaces

  • Littwin, Karolina;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.20-32
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    • 2020
  • Informational urbanism is a new research area in information science. In this study, art history joins informational urbanism: Are digital artworks in public urban spaces recognized as essential assets of a smart city? We employed case study research, working with the example of the huge digital media façade of the Arthouse Graz as an artwork in a public space. In a mixed-methods approach, we asked passers-by and interviewed experts on Graz as a smart city and on the Arthouse's role concerning the image of Graz as a smart city. The research found strong hints that indeed digital artworks with large screens or media façades at public spaces are parts of a city's weak location factors as well as of the city's urban structure and may symbolize the city's smartness. A practical implication of this finding is that artists, computer and information scientists, city planners, and architects should include interactive contemporary digital art into city spaces in order to demonstrate the city's way towards knowledge society.

An Open Standard-based Terrain Tile Production Chain for Geo-referenced Simulation

  • Yoo, Byoung-Hyun
    • Korean Journal of Remote Sensing
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    • v.24 no.5
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    • pp.497-506
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    • 2008
  • The needs for digital models of real environment such as 3D terrain or cyber city model are increasing. Most of applications related with modeling and simulation require virtual environment constructed from geospatial information of real world in order to guarantee reliability and accuracy of the simulation. The most fundamental data for building virtual environment, terrain elevation and orthogonal imagery is acquired from optical sensor of satellite or airplane. Providing interoperable and reusable digital model is important to promote practical application of high-resolution satellite imagery. This paper presents the new research regarding representation of geospatial information, especially for 3D shape and appearance of virtual terrain. and describe framework for constructing real-time 3D model of large terrain based on high-resolution satellite imagery. It provides infrastructure of 3D simulation with geographical context. Web architecture, XML language and open protocols to build a standard based 3D terrain are presented. Details of standard-based approach for providing infrastructure of real-time 3D simulation using high-resolution satellite imagery are also presented. This work would facilitate interchange and interoperability across diverse systems and be usable by governments, industry scientists and general public.

Impact of standard construction specification on thermal comfort in UK dwellings

  • Amoako-Attah, Joseph;B-Jahromi, Ali
    • Advances in environmental research
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    • v.3 no.3
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    • pp.253-281
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    • 2014
  • The quest for enhanced thermal comfort for dwellings encompasses the holistic utilization of improved building fabric, impact of weather variation and amongst passive cooling design consideration the provision of appropriate ventilation and shading strategy. Whilst thermal comfort is prime to dwellings considerations, limited research has been done in this area with the attention focused mostly on non-dwellings. This paper examines the current and future thermal comfort implications of four different standard construction specifications which show a progressive increase in thermal mass and airtightness and is underpinned by the newly developed CIBSE adaptive thermal comfort method for assessing the risk of overheating in naturally ventilated dwellings. Interactive investigation on the impact of building fabric variation, natural ventilation scenarios, external shading and varying occupants' characteristics to analyse dwellings thermal comfort based on non-heating season of current and future weather patterns of London and Birmingham is conducted. The overheating analysis focus on the whole building and individual zones. The findings from the thermal analysis simulation are illustrated graphically coupled with statistical analysis of data collected from the simulation. The results indicate that, judicious integrated approach of improved design options could substantially reduce the operating temperatures in dwellings and enhance thermal comfort.

The Effect of Technology Spillover on Business Efficiency: A Case Study in Vietnam

  • PHUNG, Mai Lan;HOANG, Vu Hiep;NGUYEN, Thi Thanh Huyen;PHAM, Thi Thanh Van;TRAN, Viet Tien;HOANG, Van Hoa
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.355-364
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    • 2021
  • The main objective of this study is to examine the interactive effect of technology spillover channels on business efficiency within the case study of manufacturing industry of Vietnam during the period from 2012 to 2018. The research model was developed with business efficiency as dependent variable and the relevant factors affecting the technology spillover capacity as independent variables. With a sample of 2,776 cross-sectional enterprises, panel data analysis approach was adopted to estimate the impact of technology spillover issue. Different spillover channels were also included in the analysis to enhance the empirical result. The study reveals that technology spillovers positively influence manufacturing business efficiency, in which horizontal spillover channel produces negative impact and vertical spillover channel, creates positive impact. Several factors that negatively affect the technology spillover capacity of businesses could be mentioned such as limited skills and experiences of workers, methods of implementing R&D, and the existence of FDI enterprises. Meanwhile, the rise of other factors related to joint-venture activities can help to increase the technology spillover capacity of businesses. In addition, skill and experience transfer makes a partial impact since this variable only positively affect the vertical spillover channel and provide no evidence of impact regarding horizontal spillover channel model.

Privacy measurement method using a graph structure on online social networks

  • Li, XueFeng;Zhao, Chensu;Tian, Keke
    • ETRI Journal
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    • v.43 no.5
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    • pp.812-824
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    • 2021
  • Recently, with an increase in Internet usage, users of online social networks (OSNs) have increased. Consequently, privacy leakage has become more serious. However, few studies have investigated the difference between privacy and actual behaviors. In particular, users' desire to change their privacy status is not supported by their privacy literacy. Presenting an accurate measurement of users' privacy status can cultivate the privacy literacy of users. However, the highly interactive nature of interpersonal communication on OSNs has promoted privacy to be viewed as a communal issue. As a large number of redundant users on social networks are unrelated to the user's privacy, existing algorithms are no longer applicable. To solve this problem, we propose a structural similarity measurement method suitable for the characteristics of social networks. The proposed method excludes redundant users and combines the attribute information to measure the privacy status of users. Using this approach, users can intuitively recognize their privacy status on OSNs. Experiments using real data show that our method can effectively and accurately help users improve their privacy disclosures.

The Intellectual Structure of Business Analytics by Author Co-citation Analysis : 2002 ~ 2020 (저자동시인용분석에 의한 Business Analytics 분야의 지적 구조 분석: 2002 ~ 2020)

  • Lim, Hyae Jung;Suh, Chang Kyo
    • The Journal of Information Systems
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    • v.30 no.1
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    • pp.21-44
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    • 2021
  • Purpose The opportunities and approaches to big data have grown in various ways in the digital era. Business analytics is nowadays an inevitable strategy for organizations to earn a competitive advantage in order to survive in the challenged environments. The purpose of this study is to analyze the intellectual structure of business analytics literature to have a better insight for the organizations to the field. Design/methodology/approach This research analyzed with the data extracted from the database Web of Science. Total of 427 documents and 23,760 references are inserted into the analysis program CiteSpace. Author co-citation analysis is used to analyze the intellectual structure of the business analytics. We performed clustering analysis, burst detection and timeline analysis with the data. Findings We identified seven sub- areas of business analytics field. The top four sub-areas are "Big Data Analytics Infrastructure", "Performance Management System", "Interactive Exploration", and "Supply Chain Management". We also identified the top 5 references with the strongest citation bursts including Trkman et al.(2010) and Davenport(2006). Through timeline analysis we interpret the clusters that are expected to be the trend subjects in the future. Lastly, limitation and further research suggestion are discussed as concluding remarks.

Smart Information Facilities as Knowledge Based Spacial System - Case Study of Information Facility Layout - (스마트 정보시설 디자인 차별화 유형 - 정보시설 배치계획 사례를 중심으로 -)

  • Kimm, Woo-Young
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.9
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    • pp.3-8
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    • 2018
  • In the social information facilities with physical stacks, it is critical to arrange categories of knowledge since there should be conventional methods by which users and visitors can browse index of all sorts of media relating to their topics. The classical index system of knowledge has been developed with primitive libraries and museums and therefore the system can be addressed by analyzing typical cases of precedents. As the forth industrial revolution has emerged, there will be quite innovative approach to provide information to the public as well as the private. The coalition between knowledge and space has always been considered as essential characteristics that remind scholars of hierarchical layout of knowledge resources such as maps, books, documents and diverse specimens. This research assumes that the spatial layout of knowledge can be classified in terms of physical attributes, symbolic entities, and information media and it defines what coalition between knowledge and space is creative in order to enacting interactive dialogue among information navigators. The spaces in between the knowledges function as trasition areas where the index system informs and stimulates, where the interface between the different knowledges is optimized and therefore the library as the public facilities no longer dedicated to the text, but as an information space in which all sorts of media are distributed equally.